Sample site built by our AI, not a customer site. Northbound Supply Co. is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Northbound Supply Co. makes 14oz fleece hoodies, boxy tees and workwear outerwear in limited drops. Cut and sewn in Los Angeles, free US shipping.
The first thing a visitor reads is "Fourteen ounce fleece, cut boxy, made here", with "Drops the first Friday monthly" set above it as a small label. The line underneath does the explaining: "We make one small run a month and stop. No restocks, no clearance racks, and every piece is cut and sewn within four miles of the studio." Two buttons follow, "Shop the drop" for people ready to act and "Get drop alerts" for people who want to look around first. The layout is a full-bleed cinematic hero, the headline laid over darkened footage, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most streetwear sites leave to vague words like "trusted" or "experienced": 2019 (first drop), 14 oz (fleece weight), 100% (made in LA) and Monthly (limited runs). Each one is something a customer can check or hold the business to.
The "What we make" section lists 5 the lineup: Heavyweight hoodie ($148), Boxy pocket tee ($62), Chore jacket ($225), Wide leg work pant ($168) and Beanie and accessories (From $38). Prices run from $38 to $225, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Everything is cut boxy. If you want a slimmer fit, size down one." Each item gets a sentence of its own, for example "14oz loopback fleece, garment dyed, with a double-lined hood and no drawcord."
Under the heading "Two people and one sewing partner", the about section says: "Northbound started in 2019 when Iman Cole and Rico Bautista could not find a hoodie heavy enough to survive a decade. We design in a studio on 7th Street and cut and sew with a family-run shop in the same neighborhood." It then lists 3 concrete points instead of a paragraph of values: cut and sewn in Los Angeles, factory visits by appointment, every garment weighed and spec'd on the product page and free repairs on seams and hardware for two years.
There are 3 reviews, each signed with a name and a context (Trey W., Heavyweight hoodie, 2022 drop; Marisol D., Chore jacket; Owen K., Repair request). None of them says "great service". They mention a specific moment, like "A snap popped off my jacket and they replaced it free, no receipt hunt, just sent it in."
The FAQ covers 4 questions: "How does the fit run?", "When is the next drop and do you restock?", "What is your return policy?" and "Do you ship internationally?". The answers are direct. The first one reads: "Boxy and true to a relaxed fit. If you want a standard fit, take your usual size."
The page closes on "Questions before you buy". It sets expectations before anyone gets in touch: "Email us with your usual size in another brand and we will tell you which of ours to take. We answer within a day." Hours are written out (Studio shop Thu to Sun 12pm to 6pm, orders ship daily) and so is the area covered (Ships worldwide, studio pickup in the Arts District). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #faf8f5 background, #191919 text and one accent (#8b3a2f) used only for buttons and labels. Headings are set in a serif face and buttons have 0px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a streetwear site needs, what it costs and what the builder can and cannot do, see the streetwear website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.