Blog Post Publishing Checklist | Free Interactive Checklist
Ensure every blog post is optimized before publishing. Cover SEO, formatting, images, and promotion for maximum impact.
Before Writing
Set yourself up for a successful blog post.
- Research target keyword and search intent
- Analyze top 5 ranking articles for your keyword
- Create an outline with H2 and H3 headings
- Define the goal of the post (traffic, leads, brand awareness)
Content Quality
Ensure your content meets high standards.
- Write at least 1,500 words for primary keyword posts
- Use short paragraphs (2-3 sentences)
- Include statistics, data, or expert quotes
- Add at least one actionable takeaway per section
- Proofread for spelling and grammar errors
- Include a clear conclusion with next steps
SEO Optimization
Optimize for search engine visibility.
- Include target keyword in title, H1, first paragraph, and URL
- Write a compelling meta description (under 160 characters)
- Add 2-3 internal links to related content
- Add alt text to all images
- Use related keywords and synonyms naturally throughout
- Add FAQ section with structured data Tip: FAQs help win featured snippets and improve rankings
Media & Formatting
Make your post visually appealing and easy to scan.
- Add a featured image (1200x630px for social sharing)
- Include at least 2-3 images, charts, or diagrams throughout
- Use bullet points and numbered lists where appropriate
- Add a table of contents for posts over 2,000 words
- Include a CTA (subscribe, download, or product related)
Frequently asked questions
How long should a blog post be for SEO?
For competitive keywords, aim for 1,500-2,500 words. The average top-ranking page has about 1,760 words. However, focus on comprehensively answering the search query rather than hitting a word count.
How many keywords should I target per blog post?
Focus on one primary keyword and 2-4 related/long-tail keywords per post. Use them naturally — keyword stuffing hurts rankings. Modern SEO favors topic coverage over exact keyword matching.
When is the best time to publish a blog post?
Tuesday through Thursday mornings tend to see the highest engagement. However, consistency matters more than timing. Pick a schedule and stick to it.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans from $499/mo — no per-site fees.
Product
Who It's For
Features
Resources
Company
View Sitemap