SEO Audit Checklist | Free Interactive Checklist

A comprehensive SEO audit checklist to identify and fix issues hurting your search rankings. Cover technical SEO, on-page, and off-page factors.

Technical SEO

Check the technical foundation of your site.

Verify site is accessible to search engines (check robots.txt)
Submit XML sitemap to Google Search Console
Check for crawl errors in Search Console
Ensure HTTPS is enabled across all pages
Test page load speed on mobile and desktop Tip: Target under 3 seconds for mobile
Check mobile-friendliness with Google's Mobile-Friendly Test
Fix any broken links (404 errors)
Implement canonical tags for duplicate content

On-Page SEO

Optimize individual page elements for search.

Write unique, keyword-rich title tags for every page (under 60 characters)
Write compelling meta descriptions for every page (under 160 characters)
Use one H1 tag per page with target keyword
Add alt text to all images with descriptive keywords
Use internal linking to connect related pages Tip: Aim for 2-3 internal links per page
Optimize URL structure (short, descriptive, keyword-included)
Ensure content is at least 300+ words per page

Content Quality

Ensure content meets search intent and quality standards.

Review top-ranking competitors for each target keyword
Identify and fix thin content pages (under 300 words)
Check for duplicate content across your site
Add structured data (schema markup) where applicable Tip: Use FAQ, HowTo, and Organization schemas
Update outdated content with current information
Add FAQ sections to key pages

Off-Page & Local SEO

Check external signals and local search presence.

Claim and optimize Google Business Profile
Check backlink profile for toxic or spammy links
Ensure NAP (Name, Address, Phone) consistency across directories
Set up social media profiles with links to website
Monitor and respond to online reviews

Frequently asked questions

How often should I do an SEO audit?

Perform a comprehensive SEO audit at least quarterly. Monitor key metrics like organic traffic, crawl errors, and Core Web Vitals monthly.

What tools do I need for an SEO audit?

Essential free tools include Google Search Console, Google Analytics, and PageSpeed Insights. We.Inc includes built-in SEO tools that simplify optimization.

What are the most common SEO issues?

The most common issues are missing title tags/meta descriptions, slow page speed, broken links, duplicate content, and missing alt text on images.

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