Everything you need to check before launching your website. From content and design to SEO and performance, make sure nothing is missed.
Content & Copy
Ensure all content is finalized and error-free.
Proofread all pages for spelling and grammar errors Tip: Use Grammarly or Hemingway Editor for automated checks
Verify all headings follow a logical hierarchy (H1, H2, H3) Tip: Each page should have exactly one H1 tag
Check that all placeholder/lorem ipsum text has been replaced
Confirm contact information is correct (phone, email, address)
Review all calls-to-action (CTAs) for clarity and consistency
Ensure privacy policy and terms of service are published
Design & UX
Make sure the design is polished and user-friendly.
Test website on mobile devices (phone and tablet) Tip: Use Chrome DevTools device emulator for quick testing
Verify consistent branding (colors, fonts, logo) across all pages
Check all images are high quality and properly compressed
Test navigation menu on all screen sizes
Ensure favicon is set and displays correctly
Verify 404 page exists and is helpful
SEO & Analytics
Optimize for search engines and set up tracking.
Add unique title tags and meta descriptions to every page Tip: Keep titles under 60 characters and descriptions under 160
Set up Google Analytics or similar tracking
Submit sitemap to Google Search Console
Add alt text to all images
Set up canonical URLs to prevent duplicate content
Configure robots.txt file
Performance & Security
Ensure your site is fast and secure.
Test page load speed (aim for under 3 seconds) Tip: Use Google PageSpeed Insights or GTmetrix
Enable SSL certificate (HTTPS) Tip: Most website builders like We.Inc include free SSL
Test all forms (contact, signup, newsletter) Tip: Verify confirmation emails are sent correctly
Check all internal and external links work
Set up regular backups
Frequently asked questions
How long does it take to launch a website?
With a website builder like We.Inc, you can build and launch a basic website in 1-3 days. More complex sites with custom content may take 1-2 weeks. This checklist ensures nothing is missed before going live.
What is the most important pre-launch check?
Mobile responsiveness and SSL certificate are the two most critical checks. Over 59% of web traffic comes from mobile, and Google penalizes sites without HTTPS.
Should I launch my website even if it's not perfect?
Yes. It's better to launch with solid fundamentals and improve over time. Focus on clean design, correct contact info, mobile responsiveness, and basic SEO. You can refine the rest after launch.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.
Product
AI Website Builder: Describe a site in plain English; it's live in minutes