Craft a website as unique as your beer.
A good brewery website gets people to the taproom: current tap list, hours, events, food options, and where to buy your beer elsewhere. With we.inc you describe your brewery and the AI writes and builds those pages, or you can publish a free template without AI. AI building starts on Starter at $20 a month; check your state's alcohol advertising rules before launch, and only sell beer online where your licenses allow it.
A brewery website that shows what's on tap, when the taproom is open, and what's happening this week. Describe your brewery and the AI builds it for you.
Pages every brewery website needs
- Home: Hours, location, and what's pouring right now. Most visitors are deciding whether to come by today.
- Beers / Tap List: Core beers and seasonals with style, ABV, and a short tasting note. Beer fans love detail and share good descriptions.
- Taproom & Visit: Hours, food trucks or kitchen, family and dog policy, parking, and accessibility. These are the questions staff answer all day.
- Events: Trivia, releases, live music, and private hire. Events drive repeat visits and local search traffic.
- Find Our Beer: Bars, restaurants, and stores that carry your beer. Distribution partners appreciate the mention and drinkers can find you outside the taproom.
- Private Events: Capacity, packages, and an enquiry form. Private hire is steady revenue for many taprooms.
Try this prompt
A website for a craft brewery in Asheville, North Carolina called Blue Ridge Hollow Brewing. Tap list with core and seasonal beers, taproom hours, a rotating food truck schedule, weekly trivia and live music events, a page listing local bars that carry us, and a private event enquiry form. Rustic, mountain feel with warm amber tones.
A real brewery site, not a template
This is Ironwake Brewing, a brewery business we described to the AI in a sentence. See the Ironwake Brewing example site.
Start from this design
Three designs that suit a brewery website.
- Restrained Architecture Studio
- Low-Lit Black Cocktail Bar
- Warm Dark Coffee Roastery
About brewery website design on we.inc
Showcase your brews, taproom, and story with a website that brings beer lovers to your door.
Most brewery sites are a template with the name swapped in. Describe what you do and the AI designs and writes a brewery website around that business instead.
Features designed for your industry
- Beer Catalog: Showcase your craft beers with tasting notes and ABV details.
- Taproom Info: Display hours, location, and what's currently on tap.
- Merchandise: Sell branded merchandise and beer to-go online.
Who this brewery website design suits
- Craft breweries
- Microbreweries
- Brewpubs
- Taprooms
- Beer gardens
What makes a brewery website work
Alcohol advertising rules apply to your website
Federal TTB rules and your state's alcohol regulations can cover things like age statements, health claims, and certain promotions. Check the rules that apply to you and review the AI's copy before publishing.
Keep the tap list current or remove it
A stale tap list frustrates visitors. Either update it weekly (the AI can do it from a quick message) or link a live menu service like Untappd for Business instead.
An age gate is a common choice
Many breweries add a 'are you 21 or older' prompt on entry. Rules and platform policies vary, so decide based on your state and your distributor's expectations; the AI can add one.
Online beer sales need licensing, and POS stays separate
The AI can build merch or product pages with checkout through your own Stripe account, but selling alcohol online or to-go depends on your state and federal licenses, so confirm those first. We.inc has no POS or inventory system; keep taproom sales in Square or Toast.
What it costs
Budget for a domain (roughly $10 to $20 a year) and any menu or ordering tool you link. A free template can hold hours and a basic beer list; for AI-written beer descriptions, event pages, and weekly tap list updates, Starter at $20 a month is usually plenty for a single taproom.
Free for 3 template sites, without AI; AI building from $20 a month. Compare plans
Frequently asked questions
Can I sell beer or crowlers online?
Only where your state licenses allow online or to-go alcohol sales. If they do, the AI can build product pages with checkout through your own Stripe account; many breweries start with merch and gift cards.
How do I keep the tap list up to date?
Send the AI a quick update like 'Hazy IPA is out, Oktoberfest is on' and it edits the page. Or link a live menu tool such as Untappd for Business.
Does it cost anything to try?
No. You can publish up to three template sites free on a we.inc address, without AI. The AI builder starts at $20 a month on Starter.
Can I add an age verification prompt?
Yes, the AI can add a simple age gate. Whether you need one depends on your state and your own policies.
Can I use our brewery's domain?
Yes, on a paid plan. Domains typically cost $10 to $20 a year from a registrar.
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