EdTech Company website example: Chalkline Learning

Sample site built by our AI, not a customer site. Chalkline Learning is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Chalkline Learning is a math intervention platform for grades 3 to 8 with diagnostic placement, adaptive practice and teacher dashboards. Used in 1,400 schools.

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What makes this edtech company website work

It leads with a promise, not a job title

The first thing a visitor reads is "Find the gap, then close it, in twenty minutes a day", with "In classrooms since 2015" set above it as a small label. The line underneath does the explaining: "A twenty minute diagnostic places every student at their real level, then adaptive practice fills the gaps while teachers see exactly who is stuck and on what." Two buttons follow, "Request a pilot" for people ready to act and "See the research" for people who want to look around first. The layout is a banded hero, a wide strip of footage under a short headline block, using looping stock footage instead of a static photo.

Numbers before adjectives

Directly below the hero, a strip of 4 short facts does the job most edtech company sites leave to vague words like "trusted" or "experienced": 1,400 (schools using it), 620k (students last year), +0.31 (effect size, third party study) and 20 min (daily session). Each one is something a customer can check or hold the business to.

Every service has a price

The "Priced per student, with everything included" section lists 6 plans and support: School license ($16 per student/yr), District license (From $12 per student/yr), Classroom pilot (Free), Teacher professional development (Included), Rostering and SIS integration (Included) and Family portal (Included). Prices run from $12 to $16, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "There are no separate charges for training, rostering or the teacher dashboard." Each item gets a sentence of its own, for example "Full platform, diagnostic, adaptive practice, teacher and admin dashboards, all grade levels."

The about section is specific

Under the heading "Built with teachers, tested by someone else", the about section says: "Chalkline started in 2015 from a University of Michigan education research group and is now used in 1,400 schools. Content is written by former classroom teachers and reviewed against state standards each summer." It then lists 3 concrete points instead of a paragraph of values: independent third party efficacy study, published in full including limitations, content written and reviewed by certified classroom teachers and student data governed by a signed DPA, never sold or used for advertising.

Reviews with a who and a where

There are 3 reviews, each signed with a name and a context (Amanda G., 6th grade math teacher; Robert I., Elementary principal; Chris D., District technology director). None of them says "great service". They mention a specific moment, like "Rostering through Clever took an afternoon for 4,000 students. I have done district rollouts that took a month."

Questions a buyer asks before calling

The FAQ covers 4 questions: "How does the free pilot work?", "How much class time does this take?", "What happens to student data?" and "Does it replace the teacher?". The answers are direct. The first one reads: "Up to three classrooms get the full platform for one semester with the same support paid schools receive, including professional development and rostering. At the end you get a report on your own students' growth."

It tells people what happens next

The page closes on "Try it with three classrooms". It sets expectations before anyone gets in touch: "Pilots start at the beginning of any semester. Tell us your grade levels and rostering system and we can be live in about a week." Hours are written out (Support Mon to Fri 7am to 7pm ET during the school year) and so is the area covered (Schools and districts across the United States). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #faf8f5 background, #191919 text and one accent (#8b3a2f) used only for buttons and labels. Headings are set in a serif face and buttons have 0px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

School license ($16 per student/yr): Full platform, diagnostic, adaptive practice, teacher and admin dashboards, all grade levels.
District license (From $12 per student/yr): Volume pricing, district reporting across schools and a named account manager.
Classroom pilot (Free): One semester for up to three classrooms with full support, so you can see data before you buy.
Teacher professional development (Included): Two live sessions plus on demand modules, and a coach available during the first six weeks.
Rostering and SIS integration (Included): Clever, ClassLink and OneRoster sync, plus Google and Microsoft single sign on.
Family portal (Included): Parents see progress and get practice suggestions, available in English and Spanish.

Questions its FAQ answers

How does the free pilot work?
How much class time does this take?
What happens to student data?
Does it replace the teacher?

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