Sample site built by our AI, not a customer site. Northfield Wealth Partners of Minneapolis is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Fee only fiduciary financial planners in Minneapolis providing retirement planning, tax aware investing and equity compensation advice. No commissions.
The first thing a visitor reads is "We are paid by you, and by nobody else", with "Fee only fiduciary firm" set above it as a small label. The line underneath does the explaining: "No commissions, no product sales, no revenue sharing. One transparent fee, and a legal obligation to put your interests first." Two buttons follow, "Schedule a call" for people ready to act and "How we charge" for people who want to look around first. The layout is a split hero, copy on one side and footage on the other, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most financial planning sites leave to vague words like "trusted" or "experienced": 2014 (year founded), Fee only (no commissions ever), CFP (on every client team) and 170 (client households). Each one is something a customer can check or hold the business to.
The "Planning engagements and ongoing management" section lists 6 how we work together: Introductory call (Free), Comprehensive financial plan ($4,500), Ongoing planning and management (From 0.85%), Retirement income planning (From $2,800), Equity compensation review ($2,200) and Hourly consulting ($350 per hr). Prices run from $350 to $4,500, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Every relationship starts with a free introductory call to see whether we are the right firm for your situation." Each item gets a sentence of its own, for example "Forty five minutes to understand your situation and tell you honestly if we can help."
Under the heading "Fiduciary all the time, not just sometimes", the about section says: "Northfield is a registered investment advisor, which means we owe every client a fiduciary duty on every recommendation. We accept no commissions, no referral fees and no compensation from fund companies." It then lists 4 concrete points instead of a paragraph of values: registered investment advisor, fiduciary at all times, cERTIFIED FINANCIAL PLANNER professionals on staff, fee schedule published, no commissions or product sales and assets held at a third party custodian, never by us.
There are 2 reviews, each signed with a name and a context (Bill and Karen T., Retirement planning; Priya D., Equity compensation). None of them says "great service". They mention a specific moment, like "I had eleven years of RSUs I had never sold. They untangled the tax picture and got me diversified over three years without a huge bill."
The FAQ covers 4 questions: "What does fee only actually mean?", "Do I need a minimum amount of money?", "Who holds my money?" and "What happens in a market downturn?". The answers are direct. The first one reads: "It means our only compensation comes from the fees our clients pay us directly. We receive nothing from insurance companies, fund families or anyone else for recommending a product."
The page closes on "Book an introductory call". It sets expectations before anyone gets in touch: "Forty five minutes, no cost, and no pitch. If another firm is a better fit for you, we will say so." Hours are written out (Mon to Fri 8:30am to 5pm, evening calls by appointment) and so is the area covered (Twin Cities metro, plus virtual clients nationwide). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #f5f6f8 background, #111827 text and one accent (#1d4ed8) used only for buttons and labels. Headings are set in a sans-serif face and buttons have 6px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a financial planning site needs, what it costs and what the builder can and cannot do, see the financial planning website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.