Sample site built by our AI, not a customer site. Kestrel Operations Group is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Kestrel Operations Group helps manufacturers between $10M and $150M cut lead times and fix scheduling. Fixed scope engagements, findings in four weeks.
A company looking at a consultant's site wants to know what the first piece of work is, what it costs, how much of their own team's time it eats and how to get a first conversation. The designs below answer those in different ways.
Five sample sites from our library, each a different kind of consultancy (operations, strategy, HR, fee-only financial planning, franchise buying), plus one catalogue template. We left out samples that sell the same operations diagnostic the same way. For each we read the sample page and noted the first button, how price is shown and what a buyer cannot do. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
Sample site built by our AI (made-up business). Open it
Task: A manufacturer who wants a fixed price before letting anyone on the plant floor.
Design choice: The headline is the working method ("We spend week one on your floor, not in a deck") and "Three ways we typically start" lists each engagement with a fee: Operations diagnostic $18,500, Lead time reduction sprint $46,000, Scheduling and capacity rebuild from $52,000.
Limitation: The only way in is "Book a call" and a phone number. There is no short form to describe the plant and the problem, so a buyer comparing firms after hours has nothing to send.
Sample site built by our AI (made-up business). Open it
Task: A founder with one big decision and a deadline.
Design choice: "One decision, answered properly, in six weeks" and a list of fixed-fee questions (Market entry assessment $65,000, Pricing and packaging strategy $48,000). The close is "Bring us the question".
Limitation: It sells decisions, not implementation, and the FAQ says so. A firm that also runs the change needs a different services section.
Sample site built by our AI (made-up business). Open it
Task: A small employer with a people problem that could turn legal.
Design choice: "HR help before it becomes a lawsuit" with a retainer ("From $2,400 per month") next to one-off projects, and a plain line that they are "HR practitioners, not attorneys".
Limitation: Packages are listed but not compared. A buyer cannot see at a glance when the retainer beats a single audit.
Sample site built by our AI (made-up business). Open it
Task: A household that wants advice from someone who earns nothing on products.
Design choice: It leads with how it is paid ("We sell advice. That is the whole business") and the second button is "How we charge". The FAQ answers "What does fee only actually mean?".
Limitation: Aimed at individuals, not companies. Useful for its fee disclosure pattern, less so for a business-to-business firm.
Sample site built by our AI (made-up business). Open it
Task: A would-be franchise buyer who needs someone willing to say no.
Design choice: "The FDD tells you more than the discovery day does" and a section titled "For people buying in and brands building out" that splits buyers from brands, with prices per step ($1,200 per brand for an FDD review).
Limitation: Two audiences share one services list, so a brand owner reads past buyer packages to find "Franchise system build".
Business template from the We.Inc library. Open it
Task: A go-to-market or operations firm that wants a polished, editorial look to start from.
Design choice: A catalogue template for a made-up advisory firm with "Book a working session" as the main button and work sold "in fixed eight-week blocks".
Limitation: No prices anywhere, and the logo strip and figures describe a made-up firm. You add fees and replace every client name.
| Design | Operations diagnostic | Lead time reduction sprint | Scheduling and capacity rebuild |
|---|---|---|---|
| Kestrel Operations Group | $18,500, four weeks | $46,000, twelve weeks | From $52,000 |
| Northfield Strategy Partners | Closest: Board ready strategy review | Not offered | Not offered |
| Anchor Point HR | Closest: HR compliance audit, $3,600 | Not relevant | Not relevant |
| Stonebridge Financial Counsel | Closest: One time second opinion, $950 | Not relevant | Not relevant |
| Beacon Franchise Advisors | Closest: Buyer discovery program | Not relevant | Not relevant |
| Northwind & Co. | You add it | You add it | You add it |
A website for [firm name], a [type of consulting] firm in [city] working with [client type and size]. Lead with how we work, not our name. List our engagements with scope, length and fee (or "from" prices): [engagement 1], [engagement 2], [engagement 3]. Add an FAQ on how we price, how much of the client's team time it takes and what happens if the first stage says they do not need us. Include a short request form that emails me, a call button in the header, an about section on the founders' background, and our hours and area served.
| Lead intake | A request form that emails you. It is not a CRM or proposal tool; link the scheduling tool you already use for calls. |
| Proof and case studies | You write them from your own work. Sample reviews, engagement counts and client names belong to made-up firms and must be removed. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
Most samples here use a fixed fee against a written scope, shown on the page with "from" prices. On your site, state how you charge and what changes the number, even if the answer is a quote after a first call.
The Kestrel sample answers in hours (roughly four a week for the diagnostic). Buyers weigh this as heavily as the fee, so give your own honest estimate per engagement.
Start building this consultant website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
The first thing a visitor reads is "We spend week one on your floor, not in a deck", with "Plant floor work since 2016" set above it as a small label. The line underneath does the explaining: "Kestrel works with manufacturers between $10M and $150M in revenue on lead time, scheduling and throughput. Every engagement has a fixed scope and a fixed fee." Two buttons follow, "Book a call" for people ready to act and "See engagements" for people who want to look around first. The layout is a banded hero, a wide strip of footage under a short headline block, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most consultant sites leave to vague words like "trusted" or "experienced": 10 yrs (in operations), 61 (engagements delivered), 4 weeks (to first findings) and Fixed (fee, no hourly creep). Each one is something a customer can check or hold the business to.
The "Three ways we typically start" section lists 6 engagements: Operations diagnostic ($18,500), Lead time reduction sprint ($46,000), Scheduling and capacity rebuild (From $52,000), S and OP implementation (From $38,000), Fractional VP of operations ($9,500/mo) and Second opinion review ($4,200). Prices run from $4,200 to $52,000, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Each engagement has a written scope, a named deliverable and an end date." Each item gets a sentence of its own, for example "Four weeks on site and in your data, ending in a ranked list of constraints with sized impact."
Under the heading "Former plant managers, not career consultants", the about section says: "Kestrel was founded in 2016 by two operations leaders who had each run plants before advising them. That shapes the work: we start on the floor with the schedulers and the shift leads, and we do not present a recommendation we have not watched someone try." It then lists 3 concrete points instead of a paragraph of values: fixed fee and fixed scope agreed before we start, findings presented to the floor, not only the boardroom and we name what we cannot fix as clearly as what we can.
There are 3 reviews, each signed with a name and a context (Rick H., COO, metal fabrication; Sandra V., plant manager, injection molding; Tom B., president, contract assembly). None of them says "great service". They mention a specific moment, like "They walked us off a project in week two because the data did not support it. That is the reason we hired them again."
The FAQ covers 4 questions: "How do you price the work?", "How much of my team's time will this take?", "Do you work with companies outside the Midwest?" and "What if the diagnostic says we do not need you?". The answers are direct. The first one reads: "Fixed fee against a written scope. You know the number before we start, and it does not change unless you ask for something outside the scope, which we would quote separately."
The page closes on "Start with a call". It sets expectations before anyone gets in touch: "A thirty minute call is usually enough to tell whether a diagnostic makes sense for your situation. If it does not, we will say that on the call." Hours are written out (Mon to Fri 8am to 6pm Central) and so is the area covered (Upper Midwest, remote engagements nationwide). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #f5f6f8 background, #111827 text and one accent (#1d4ed8) used only for buttons and labels. Headings are set in a sans-serif face and buttons have 6px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a consultant site needs, what it costs and what the builder can and cannot do, see the consultant website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
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