Consultant Website Examples: What Works and How to Build Yours

Sample site built by our AI, not a customer site. Kestrel Operations Group is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Kestrel Operations Group helps manufacturers between $10M and $150M cut lead times and fix scheduling. Fixed scope engagements, findings in four weeks.

View the live example

Six consultant website designs, compared by how a buyer starts

A company looking at a consultant's site wants to know what the first piece of work is, what it costs, how much of their own team's time it eats and how to get a first conversation. The designs below answer those in different ways.

How these were picked

Five sample sites from our library, each a different kind of consultancy (operations, strategy, HR, fee-only financial planning, franchise buying), plus one catalogue template. We left out samples that sell the same operations diagnostic the same way. For each we read the sample page and noted the first button, how price is shown and what a buyer cannot do. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Kestrel Operations Group

Sample site built by our AI (made-up business). Open it

Task: A manufacturer who wants a fixed price before letting anyone on the plant floor.

Design choice: The headline is the working method ("We spend week one on your floor, not in a deck") and "Three ways we typically start" lists each engagement with a fee: Operations diagnostic $18,500, Lead time reduction sprint $46,000, Scheduling and capacity rebuild from $52,000.

Limitation: The only way in is "Book a call" and a phone number. There is no short form to describe the plant and the problem, so a buyer comparing firms after hours has nothing to send.

2. Northfield Strategy Partners

Sample site built by our AI (made-up business). Open it

Task: A founder with one big decision and a deadline.

Design choice: "One decision, answered properly, in six weeks" and a list of fixed-fee questions (Market entry assessment $65,000, Pricing and packaging strategy $48,000). The close is "Bring us the question".

Limitation: It sells decisions, not implementation, and the FAQ says so. A firm that also runs the change needs a different services section.

3. Anchor Point HR

Sample site built by our AI (made-up business). Open it

Task: A small employer with a people problem that could turn legal.

Design choice: "HR help before it becomes a lawsuit" with a retainer ("From $2,400 per month") next to one-off projects, and a plain line that they are "HR practitioners, not attorneys".

Limitation: Packages are listed but not compared. A buyer cannot see at a glance when the retainer beats a single audit.

4. Stonebridge Financial Counsel

Sample site built by our AI (made-up business). Open it

Task: A household that wants advice from someone who earns nothing on products.

Design choice: It leads with how it is paid ("We sell advice. That is the whole business") and the second button is "How we charge". The FAQ answers "What does fee only actually mean?".

Limitation: Aimed at individuals, not companies. Useful for its fee disclosure pattern, less so for a business-to-business firm.

5. Beacon Franchise Advisors

Sample site built by our AI (made-up business). Open it

Task: A would-be franchise buyer who needs someone willing to say no.

Design choice: "The FDD tells you more than the discovery day does" and a section titled "For people buying in and brands building out" that splits buyers from brands, with prices per step ($1,200 per brand for an FDD review).

Limitation: Two audiences share one services list, so a brand owner reads past buyer packages to find "Franchise system build".

6. Big-Headline Operations Consulting

Business template from the We.Inc library (demo site: Northwind & Co.). Open it

Task: A go-to-market or operations firm that wants a polished, editorial look to start from.

Design choice: A catalogue template for a made-up advisory firm with "Book a working session" as the main button and work sold "in fixed eight-week blocks".

Limitation: No prices anywhere, and the logo strip and figures describe a made-up firm. You add fees and replace every client name.

Task comparison

Design	Operations diagnostic	Lead time reduction sprint	Scheduling and capacity rebuild
Kestrel Operations Group	$18,500, four weeks	$46,000, twelve weeks	From $52,000
Northfield Strategy Partners	Closest: Board ready strategy review	Not offered	Not offered
Anchor Point HR	Closest: HR compliance audit, $3,600	Not relevant	Not relevant
Stonebridge Financial Counsel	Closest: One time second opinion, $950	Not relevant	Not relevant
Beacon Franchise Advisors	Closest: Buyer discovery program	Not relevant	Not relevant
Big-Headline Operations Consulting	You add it	You add it	You add it

Walkthrough: pricing a first engagement on the Kestrel sample

The buyer lands on "We spend week one on your floor, not in a deck" and a line saying every engagement "has a fixed scope and a fixed fee".
"See engagements" scrolls to "Three ways we typically start": Operations diagnostic ($18,500, four weeks on site), then the sprint and the rebuild.
The FAQ answers "How do you price the work?" (fixed fee, no hourly billing) and "How much of my team's time will this take?" (about four hours a week for the diagnostic).
The close, "Start with a call", promises a thirty minute call and lists hours and the area served.
Gap to fix: add a short request form (company size, the problem, timeline) that emails you, so the buyer can start without waiting for office hours.

Copyable build brief

A website for [firm name], a [type of consulting] firm in [city] working with [client type and size]. Lead with how we work, not our name. List our engagements with scope, length and fee (or "from" prices): [engagement 1], [engagement 2], [engagement 3]. Add an FAQ on how we price, how much of the client's team time it takes and what happens if the first stage says they do not need us. Include a short request form that emails me, a call button in the header, an about section on the founders' background, and our hours and area served.

What We.Inc does and does not do here

Lead intake	A request form that emails you. It is not a CRM or proposal tool; link the scheduling tool you already use for calls.
Proof and case studies	You write them from your own work. Sample reviews, engagement counts and client names belong to made-up firms and must be removed.
Publishing for free	Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the site	Paid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domain	Paid plans only.
Taking payments	Through your own Stripe account, so the money goes to you. We.Inc does not hold funds.
Forms	The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

Put a price or a "from" price on the first engagement so buyers can self-qualify.
Answer "How much of my team's time will this take?" in the FAQ, in hours.
Say who you do not work with; every sample names its size range.

What not to copy

The sample reviews, engagement counts, years in business and client logos. They belong to made-up firms.
Result figures like a pipeline lift or savings. Only publish outcomes you can document.
A phone-only first step. Add a form.

Questions

How do you price the work?

Most samples here use a fixed fee against a written scope, shown on the page with "from" prices. On your site, state how you charge and what changes the number, even if the answer is a quote after a first call.

How much of my team's time will this take?

The Kestrel sample answers in hours (roughly four a week for the diagnostic). Buyers weigh this as heavily as the fee, so give your own honest estimate per engagement.

Start from a suitable design

Start building this consultant website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

What makes this consultant website work

The first line answers "why you"

The first thing a visitor reads is "We spend week one on your floor, not in a deck", with "Plant floor work since 2016" set above it as a small label. The line underneath does the explaining: "Kestrel works with manufacturers between $10M and $150M in revenue on lead time, scheduling and throughput. Every engagement has a fixed scope and a fixed fee." Two buttons follow, "Book a call" for people ready to act and "See engagements" for people who want to look around first. The layout is a banded hero, a wide strip of footage under a short headline block, using looping stock footage instead of a static photo.

Proof sits right under the fold

Directly below the hero, a strip of 4 short facts does the job most consultant sites leave to vague words like "trusted" or "experienced": 10 yrs (in operations), 61 (engagements delivered), 4 weeks (to first findings) and Fixed (fee, no hourly creep). Each one is something a customer can check or hold the business to.

Prices on the page, not "call for a quote"

The "Three ways we typically start" section lists 6 engagements: Operations diagnostic ($18,500), Lead time reduction sprint ($46,000), Scheduling and capacity rebuild (From $52,000), S and OP implementation (From $38,000), Fractional VP of operations ($9,500/mo) and Second opinion review ($4,200). Prices run from $4,200 to $52,000, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Each engagement has a written scope, a named deliverable and an end date." Each item gets a sentence of its own, for example "Four weeks on site and in your data, ending in a ranked list of constraints with sized impact."

It explains who is behind it

Under the heading "Former plant managers, not career consultants", the about section says: "Kestrel was founded in 2016 by two operations leaders who had each run plants before advising them. That shapes the work: we start on the floor with the schedulers and the shift leads, and we do not present a recommendation we have not watched someone try." It then lists 3 concrete points instead of a paragraph of values: fixed fee and fixed scope agreed before we start, findings presented to the floor, not only the boardroom and we name what we cannot fix as clearly as what we can.

Reviews name the detail

There are 3 reviews, each signed with a name and a context (Rick H., COO, metal fabrication; Sandra V., plant manager, injection molding; Tom B., president, contract assembly). None of them says "great service". They mention a specific moment, like "They walked us off a project in week two because the data did not support it. That is the reason we hired them again."

The FAQ handles objections

The FAQ covers 4 questions: "How do you price the work?", "How much of my team's time will this take?", "Do you work with companies outside the Midwest?" and "What if the diagnostic says we do not need you?". The answers are direct. The first one reads: "Fixed fee against a written scope. You know the number before we start, and it does not change unless you ask for something outside the scope, which we would quote separately."

The last step is obvious

The page closes on "Start with a call". It sets expectations before anyone gets in touch: "A thirty minute call is usually enough to tell whether a diagnostic makes sense for your situation. If it does not, we will say that on the call." Hours are written out (Mon to Fri 8am to 6pm Central) and so is the area covered (Upper Midwest, remote engagements nationwide). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #f5f6f8 background, #111827 text and one accent (#1d4ed8) used only for buttons and labels. Headings are set in a sans-serif face and buttons have 6px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

Operations diagnostic ($18,500): Four weeks on site and in your data, ending in a ranked list of constraints with sized impact.
Lead time reduction sprint ($46,000): Twelve weeks working the top two constraints with your team until the change holds.
Scheduling and capacity rebuild (From $52,000): Rebuild finite scheduling and capacity planning, including training the planner who runs it.
S and OP implementation (From $38,000): Stand up a monthly sales and operations planning cadence that survives after we leave.
Fractional VP of operations ($9,500/mo): Two days a week on site for companies between operations leaders, three month minimum.
Second opinion review ($4,200): One week review of an ERP selection, capital request or an outside firm's recommendation.

Questions its FAQ answers

How do you price the work?
How much of my team's time will this take?
Do you work with companies outside the Midwest?
What if the diagnostic says we do not need you?

Build a site like this for my consultant

Describe your business in a sentence and the AI writes a site like this one around it. Start building.

Prefer to start from a template?

Sable & Iron (Business template)
Veil Lash & Brow (Business template)
Brightwell Cleaning (Business template)

Looking for ideas, or ready to build?

This page is for inspiration: one real example, taken apart. For the pages a consultant site needs, what it costs and what the builder can and cannot do, see the consultant website builder page.

Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.

More professional services website examples

See all website examples

More in Website Examples

Product

Who It's For

Features

Resources

Company