Six dental website designs taken apart: the new-patient exam, cost and insurance, and emergency visits, where each falls short, and a brief to build yours.
A patient on a dental site usually wants to book a first exam, find out what it will cost with or without insurance, or get seen today because something hurts. Good dental web design makes each of those one scroll away. These designs handle them differently.
Five sample sites from our library, each a different kind of dental practice (family general dentistry, pediatric, root canal specialist, denture clinic, independent hygiene), plus one catalogue template. We dropped a periodontist sample and a second dental template that solve the same problems the same way. For each we read the page and noted the first button, how prices and insurance appear and what a patient cannot do. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
Sample site built by our AI (made-up business). Open it
Task: A family choosing a general dentist for the long term.
Design choice: "A dentist your whole family can keep for twenty years." with "See the $99 new patient visit" as the first button, a list of accepted plans under "We are in network with most Oregon PPO plans." and a same-day emergency section: "Tooth pain today? Call before 3:00 pm and we will see you today."
Limitation: Every path ends in a phone call. There is no appointment request form for someone reading after hours.
Sample site built by our AI (made-up business). Open it
Task: A parent with an anxious or sensory sensitive child.
Design choice: "A dental visit your child will actually sit through" and a service called "Special needs and sensory visits" at standard rates. The FAQ answers "How do you handle a scared child?".
Limitation: It mentions online new patient forms but the sample has no link to them. You need to point that to your own forms tool.
Sample site built by our AI (made-up business). Open it
Task: A patient in pain, or a dentist referring one.
Design choice: "Most patients say it felt like a filling" with two buttons, "Request a visit" and "Refer a patient", and root canal prices by tooth (front tooth from $850, molar from $1,250).
Limitation: The "Refer a patient" button has no referral form behind it in the sample. Add one that emails the office.
Sample site built by our AI (made-up business). Open it
Task: An older patient with a broken denture who needs it back fast.
Design choice: "Repairs done here, usually the same day" with "Book a free consult" and prices per arch ($1,395 standard complete denture).
Limitation: No emergency or after-hours note for a denture that breaks on a weekend, which the sample's own reviews describe.
Sample site built by our AI (made-up business). Open it
Task: An uninsured adult who just wants a cleaning at a known price.
Design choice: "A cleaning appointment you can book directly" with "Book a cleaning" and "Preventive care, priced before you sit down" (adult cleaning and exam $135).
Limitation: Hygiene only; anything restorative is referred out, so it does not fit a full dental practice.
Healthcare template from the We.Inc library. Open it
Task: A cosmetic or general practice that wants a bright, image-led layout.
Design choice: A catalogue template with "Same-day emergencies", "Transparent pricing" and "Your visit in three simple steps", plus a "Most insurance accepted, flexible plans available" section.
Limitation: The "Book online" link needs pointing at your own scheduling tool, and the review figures and patient quotes belong to a made-up practice.
| Design | Book a new-patient exam | Understand cost and insurance | Get an emergency visit |
|---|---|---|---|
| Willow Creek Family Dentistry | $99 visit, call to book | Fees and plan list shown | Same day, call before 3pm |
| Bright Harbor Pediatric Dentistry | First visit by age one, $95 | Self pay estimates, plans in FAQ | Same week |
| Ridgeline Endodontics | Not the focus | Price ranges before insurance | Emergency pain visit, $185 |
| Lakeside Denture Centre | Free consultation | Per-arch prices, insurance in FAQ | Same day repairs, call |
| Clear Arch Dental Hygiene | Cleaning, $135 | Self pay prices, PPO plans named | Not offered |
| Brightwell Dental | Link your booking tool | You add prices and plans | Section ready, you add details |
A website for [practice name], a [general / pediatric / specialist] dental practice in [city]. Lead with who we serve, not our name. Show a new patient offer or exam fee, our services with fees before insurance, and the insurance plans we are in network with. Add an emergency section with our same-day policy and phone number, an appointment request form that emails the front desk (or a link to [our scheduling tool]), bios for each dentist and hygienist, an FAQ on cost, insurance and what happens at the first visit, and our hours, address and parking.
| Online booking | A request form that emails your front desk, or a link to the scheduling tool you already use. There is no built-in booking calendar. |
| Insurance and patient records | The site lists the plans you accept. It does not check benefits or hold patient records; keep those in your practice software. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
Whether you take new patients, what a first visit costs and how to book it. The Willow Creek sample puts all three in the first screen and a same-day emergency line right after.
Your site can carry a request form that emails the front desk, or a button linking to the scheduling tool you already use. We.Inc does not run a booking calendar itself.
Start building this dental website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.