A consultant website that says exactly who you help and what changed for past clients, with a clear path to a discovery call. Describe your practice and the AI builds it.
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kestreloperationsgroup.com
Position yourself as the expert you are.
The best way to build a consulting website is to tell we.inc's AI your specialty, your typical client, and your engagement model, and let it write and design a site around case studies and a discovery call form. A free template also works if you just need a credible page fast, with AI editing available on Starter at $20 a month once you want the site written and updated for you.
Kestrel Operations Group: an example site for consultants, made with We.Inc.
A consultant website that says exactly who you help and what changed for past clients, with a clear path to a discovery call. Describe your practice and the AI builds it.
Pages every consultant website needs
Home: Names who you help and the specific result you get them in the first line. Consultants who lead with a vague phrase like 'strategic solutions' lose visitors who can't tell if the site is for them.
Services: Lists what you actually do, in what format (audit, retainer, project), and roughly how long an engagement runs. Prospective clients decide whether to inquire based on how concrete this page is.
Case Studies: A specific before-and-after for a real (or representative, clearly labeled) client is the single strongest piece of proof a consulting site can carry. Two or three detailed ones beat ten vague ones.
About: Consulting is a trust sale. Your background, the industries you've worked in, and any credentials belong here, not buried on the home page.
Contact / Book a Call: Most consulting sites convert through a discovery call, not a form submission that sits in an inbox. Linking directly to a scheduling tool like Calendly removes a step.
Try this prompt
A website for a operations consulting firm in Denver called Northgate Advisory that helps mid-size manufacturers cut production waste, with a services page covering process audits and implementation support, two case studies, and a book-a-call page. Confident, no-nonsense tone.
A real consultant site, not a template
This is Kestrel Operations Group, a consultant business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Kestrel Operations Group example site.
Start from this design
Three designs that suit a consultant website. Each one is free to start from.
Linden Consult
Oakline Group
Granite Partners
About consultant website design on we.inc
Win high-value clients with a professional site showcasing your expertise, methodology, and results.
Most consultant sites are a template with the name swapped in. Describe what you do and the AI designs and writes a consultant website around that business instead.
Features designed for your industry
Services: Display your consulting services and engagement types.
Case Studies: Showcase client results and success stories.
Inquiries: Let prospects request proposals and information.
Who this consultant website design suits
Management consultants
Strategy consultants
IT consultants
HR consultants
Marketing consultants
What makes a consultant website work
Case studies convert better than testimonials
A testimonial says a client liked you. A case study shows the specific problem, what you did, and the measurable result, which is what a prospective client is actually trying to evaluate. Structure each one the same way: situation, approach, outcome.
Niche positioning beats generalist positioning
A site that says 'I help mid-size manufacturers reduce production waste' converts better than one that says 'I help businesses improve.' Prospective clients searching for help with their specific problem recognize themselves faster in specific language.
Discovery calls need a real scheduling link
A contact form that emails you creates friction and delay. Embedding or linking a scheduling tool (Calendly, Cal.com, or similar) so a visitor can book a slot immediately is standard practice for consulting sites and shortens your sales cycle.
Pricing transparency is a judgment call, not a rule
Some consultants publish a starting rate or package price to filter out mismatched leads before a call; others keep pricing off the site entirely to preserve room to scope custom engagements. Either is fine, but decide on purpose rather than by default.
What it costs
A consulting site is mostly content and positioning, not features, so the main ongoing cost is your domain (about $10 to $20 a year) plus a scheduling tool if you use a paid one. A free we.inc template site covers a basic credibility page; once you want the AI writing and refreshing case studies and service pages as your practice evolves, Starter at $20 a month is enough for most solo and small-firm consultants.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Frequently asked questions
How much does a consulting website cost to build?
You can publish a free we.inc template site with no AI involved, covering up to three sites on a we.inc address. AI-written and AI-edited sites start on Starter at $20 a month for 250 credits, which covers writing your services, case studies, and about pages.
Do I need a blog to rank as a consultant?
Not required, but a small number of specific, well-written articles on problems your ideal client searches for tends to outperform a large volume of generic posts, and it gives you something to link to from LinkedIn and cold outreach.
Can I take booking or payments on my site?
We.inc has no built-in synced calendar. The AI can build a book-a-call page or an inquiry form linked to a scheduling tool like Calendly, and take payments through your own Stripe account.
Can I use my own domain name?
Yes, on any paid plan from Starter at $20 a month, and SSL is included so the site shows as secure. Free sites publish on a we.inc address.
What makes a consulting website actually convert leads?
Specific positioning (who you help and with what problem), two or three detailed case studies with real outcomes, and a direct path to booking a call. Vague language about 'strategic solutions' is the most common reason consulting sites underperform.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.
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AI Website Builder: Describe a site in plain English; it's live in minutes
