A coaching website that books your calendar

The most effective coaching website is simple: a clear statement of who you help and how, your programs, proof it works, and one obvious next step, usually booking a call. We.inc lets you start free with a template, or describe your coaching practice in plain English and have the AI write and build the whole site, with AI editing starting on Starter at $20 a month.

Describe your coaching practice and we.inc's AI builds a site with your programs, testimonials, and a way for people to book a call. Free to start, AI editing from $20 a month.

Pages every coaching website needs

Try this prompt

A website for a career coaching business in Denver called Summit Career Coaching, with a confident and warm tone, pages for resume review services, 1:1 coaching packages, client testimonials, and a link to book a free 20 minute call.

What makes a coaching website work

Booking runs through a real scheduling tool

We.inc can build the page and the call-to-action, but the actual calendar and reminders should come from Calendly, Acuity, or TidyCal, linked from your site. Trying to manage bookings by email alone is the fastest way to lose leads to slow replies.

Niche down in the headline

'Life coach' converts worse than 'I help new managers stop dreading one-on-ones.' The narrower and more specific your headline, the more it filters in the right leads and filters out tire-kickers.

Payments and contracts stay off-platform

We.inc doesn't process payments natively. Link out to Stripe payment links, PayPal, or your coaching platform's checkout (Kajabi, Practice) for packages and retainers, and use a proper contract tool for agreements.

Lead magnets earn email addresses

A short free guide, checklist, or assessment tied to your niche, linked from the homepage, is the most reliable way to capture visitors who aren't ready to book a call yet. Connect the opt-in to your email tool (Mailchimp, ConvertKit) via their embed or form link.

What it costs

A domain matching your coaching brand runs about $10 to $20 a year. Most solo coaches do fine on the free plan while testing their positioning; once you're ready for a site the AI writes and updates for you as your offers change, Starter at $20 a month is the right fit, with Pro at $50 a month if you're running multiple coaching brands or client sites.

The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.

Frequently asked questions

How much does a coaching website cost?

Publishing from a template is free on we.inc's free plan (up to three sites, no AI). AI-built and AI-edited coaching sites start at $20 a month on Starter with 250 credits. A domain name is separate, typically $10 to $20 a year.

Can I take bookings and payments on the site?

The site can link directly to a booking tool like Calendly and to payment links from Stripe or PayPal for packages. We.inc doesn't process scheduling or payments natively, so those stay on the specialist tool you already trust.

Can I use my own domain?

Yes, custom domains and SSL are included, so a domain like yourname.com or your coaching brand name works from day one.

What should a coaching website homepage actually say?

Who you help, the specific result you help them get, and one clear next step (usually booking a call). Coaches who list credentials before outcomes tend to convert worse than ones who lead with the transformation.

Does a coaching website help with SEO?

A published site with a clear niche, a blog, and pages targeting the terms your ideal clients search for can rank over time, though coaching keywords are often competitive. Local coaching terms and very specific niches (e.g. 'ADHD coach for adults') tend to be easier to rank for than broad ones.

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We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.

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