Sample site built by our AI, not a customer site. Ironvale CrossFit is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Ironvale CrossFit in Boise runs coached group classes at 5am through 7pm, plus an on-ramp course for beginners. Drop-ins welcome, first class free.
The first thing a visitor reads is "Every class coached. Every lift scaled to you.", with "Coaching Boise since 2013" set above it as a small label. The line underneath does the explaining: "Group classes cap at 14 so a coach actually watches your squat. New members start with a four session on-ramp before joining the regular schedule." Two buttons follow, "Book free class" for people ready to act and "See schedule" for people who want to look around first. The layout is a framed hero, with the headline beside a boxed video panel, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most crossfit gym sites leave to vague words like "trusted" or "experienced": 13 yrs (in business), 38 (classes per week), 14 (athlete class cap) and 4 (full time coaches). Each one is something a customer can check or hold the business to.
The "Ways to train at Ironvale" section lists 6 memberships: Unlimited group classes ($165/mo), Three days a week ($135/mo), Beginner on-ramp ($120), Personal training (From $80/session), Open gym ($85/mo) and Drop-in ($25). Prices run from $25 to $165, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "No contracts. Memberships are month to month and can be paused for travel or injury." Each item gets a sentence of its own, for example "Access to all 38 weekly classes including Olympic lifting and endurance days."
Under the heading "A garage gym that outgrew the garage", the about section says: "We opened in a two bay shop on Bannock in 2013 with one rig and a chalk bucket. Today we coach roughly 240 members across a 6,000 square foot floor, and the rule has not changed: nobody adds weight before the movement looks right." It then lists 3 concrete points instead of a paragraph of values: class sizes capped at 14 so coaching stays hands on, every workout published the night before with scaling options and showers, secure lockers and covered parking on site.
There are 3 reviews, each signed with a name and a context (Dana R., member since 2024; Marcus T., Meridian; Priya S., returning from injury). None of them says "great service". They mention a specific moment, like "They scaled every workout around my shoulder for eight weeks instead of telling me to sit out."
The FAQ covers 4 questions: "Do I need to be in shape before I start?", "How long is a class?", "What does the on-ramp cover?" and "Can I freeze my membership?". The answers are direct. The first one reads: "No. The on-ramp exists precisely because most people arrive with no barbell experience."
The page closes on "Come see the floor". It sets expectations before anyone gets in touch: "Walk in during staffed hours or book your free class online. We will show you around and answer questions before you commit to anything." Hours are written out (Mon to Fri 5am to 8pm, Sat 8am to 12pm, Sun closed) and so is the area covered (Boise, Meridian, Garden City, Eagle). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #f6f5f1 background, #1c2333 text and one accent (#1e4b8f) used only for buttons and labels. Headings are set in a serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a crossfit gym site needs, what it costs and what the builder can and cannot do, see the crossfit gym website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.