Short answer: A CrossFit gym website needs a home page with a free-intro booking button, an on-ramp or fundamentals explainer, a class schedule, membership options, and coach bios. We.Inc's AI builds these pages from a description, while class booking itself stays in your gym management software.
Summary checked against this page on September 25, 2026.
A CrossFit gym website should explain your on-ramp or fundamentals program, show the class schedule, list membership options and make booking a free intro session easy. Newcomers are often intimidated, so coach bios and scaling explanations help. we.inc builds these pages from a description; class booking itself stays in your gym management software.

Attract athletes with a powerful site showcasing your community, coaches, and class schedule.
A website for Anvil CrossFit in Boise. Gritty industrial look. Pages: free intro session request, a 3-week on-ramp program, weekly schedule with 5:30am, noon and evening classes, memberships (unlimited, 3x per week, 10-class punch card), coach bios, and drop-in info for travelling athletes with a link to our booking app.
This is Ironvale CrossFit, a crossfit gym business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Ironvale CrossFit example site.
Three designs that suit a crossfit gym website. Each one is free to start from.
Most crossfit gym sites are a template with the name swapped in. Describe what you do and the AI designs and writes a crossfit gym website around that business instead.
Say clearly that every workout is scaled to the athlete. It is the single biggest objection from people who think they need to get fit before joining.
we.inc does not run class reservations, waivers or member accounts. Link your existing booking or membership app from the schedule and membership pages.
Use of the CrossFit name is tied to your affiliate status. If you are not an affiliate, describe your classes as functional fitness instead; check the brand's current affiliate rules.
Event pages for in-house throwdowns or the annual Open season give members something to share. Add them by chat when dates are set.
Having the AI build your box's site starts at $20 per month on the Starter plan, and a custom gym domain needs a paid plan too (the name usually runs $10 to $20 yearly). Without paying you can still publish up to 3 templates on a we.inc address, edited by hand.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Not directly. The site links to your class booking app; there is no built-in reservation calendar or member login.
Yes. The AI builds a form that emails you the person's name, goals and preferred times so a coach can follow up.
You can use Stripe payment links from your own account, though most gyms bill memberships through their gym software and link to it.
Liability waivers should be signed in a dedicated tool with proper records. Link to it rather than collecting signatures through a website form.
Update it by chat or edit the text directly, or link to the app where you already publish programming.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.