Build a website as intense as your WODs.

What pages does a CrossFit gym website need?

Short answer: A CrossFit gym website needs a home page with a free-intro booking button, an on-ramp or fundamentals explainer, a class schedule, membership options, and coach bios. We.Inc's AI builds these pages from a description, while class booking itself stays in your gym management software.

Key facts

  • We.Inc's Starter plan for AI-built CrossFit gym sites starts at $20 a month with 250 credits.
  • The free plan allows up to 3 template sites on a we.inc address with no AI.
  • We.Inc does not run class reservations, waivers, or member accounts; the site links to the gym's existing booking app.
  • Use of the name 'CrossFit' is tied to affiliate status, so non-affiliates should describe classes as functional fitness instead.
  • Monthly US searches for 'crossfit gym website' are 10 per month, per DataForSEO, September 2026.

Summary checked against this page on September 25, 2026.

A CrossFit gym website should explain your on-ramp or fundamentals program, show the class schedule, list membership options and make booking a free intro session easy. Newcomers are often intimidated, so coach bios and scaling explanations help. we.inc builds these pages from a description; class booking itself stays in your gym management software.

Example website for crossfit gyms built with We.Inc: the Ironvale CrossFit home page
Ironvale CrossFit: an example site for crossfit gyms, made with We.Inc.

Attract athletes with a powerful site showcasing your community, coaches, and class schedule.

Pages every crossfit gym website needs

Try this prompt

A website for Anvil CrossFit in Boise. Gritty industrial look. Pages: free intro session request, a 3-week on-ramp program, weekly schedule with 5:30am, noon and evening classes, memberships (unlimited, 3x per week, 10-class punch card), coach bios, and drop-in info for travelling athletes with a link to our booking app.

A real crossfit gym site, not a template

This is Ironvale CrossFit, a crossfit gym business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Ironvale CrossFit example site.

Start from this design

Three designs that suit a crossfit gym website. Each one is free to start from.

About crossfit gym website design on we.inc

Most crossfit gym sites are a template with the name swapped in. Describe what you do and the AI designs and writes a crossfit gym website around that business instead.

Features designed for your industry

Who this crossfit gym website design suits

What makes a crossfit gym website work

Scaling reassurance

Say clearly that every workout is scaled to the athlete. It is the single biggest objection from people who think they need to get fit before joining.

Booking stays in your gym software

we.inc does not run class reservations, waivers or member accounts. Link your existing booking or membership app from the schedule and membership pages.

Trademark care

Use of the CrossFit name is tied to your affiliate status. If you are not an affiliate, describe your classes as functional fitness instead; check the brand's current affiliate rules.

Community content

Event pages for in-house throwdowns or the annual Open season give members something to share. Add them by chat when dates are set.

What it costs

Having the AI build your box's site starts at $20 per month on the Starter plan, and a custom gym domain needs a paid plan too (the name usually runs $10 to $20 yearly). Without paying you can still publish up to 3 templates on a we.inc address, edited by hand.

The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.

Frequently asked questions

Can members book classes on the site?

Not directly. The site links to your class booking app; there is no built-in reservation calendar or member login.

Can I collect free intro requests?

Yes. The AI builds a form that emails you the person's name, goals and preferred times so a coach can follow up.

Can I sell memberships online?

You can use Stripe payment links from your own account, though most gyms bill memberships through their gym software and link to it.

Can I put waivers on the site?

Liability waivers should be signed in a dedicated tool with proper records. Link to it rather than collecting signatures through a website form.

How do I post the daily WOD?

Update it by chat or edit the text directly, or link to the app where you already publish programming.

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Before you start

We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.

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