Schedules, memberships and a reason to walk in the door.
Fitness websites are judged on two things: can I see when the classes are, and how much does it cost. Sites that hide both behind a contact form lose the sign-up to the gym down the road that shows them openly.
The set below spans strength gyms, barbell clubs, yoga, pilates and barre, and dance studios. Each leads with schedule and pricing, then uses the remaining space for the thing that actually converts: proof that people like your members get results.
The timetable is the most-visited page on almost every gym site. It needs to be readable on a phone without horizontal scrolling and updatable by you in seconds.
Gyms that publish pricing get fewer but far better qualified enquiries. Hiding it mostly filters out people who were ready to join.
The first conversion on a fitness site is rarely a paid membership. It is a trial class, and that deserves its own prominent call to action.
People join gyms because of coaches. Profiles with real credentials and a photo convert better than a generic team section.
Testimonials with names, timeframes and specifics beat stock photos of people lifting. Most gym sites leave this empty and lose on it.
Yes. You can sell memberships and packages through your own Stripe account, so the money goes straight to you and We.Inc takes no cut of the transaction.
Yes. Edit any class on the page, or describe the change, for example asking to move Saturday spin to 9am. Changes are live immediately.
Yes. Several are built around one-to-one training with a booking flow and a personal story rather than a group timetable.
Yes. Every site includes a built-in CMS, so you can publish articles and recipes without a plugin, and rank for more than your gym name.
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