Insurance Agency Website Templates

The lines you write, why you, and a quote form that asks the right things.

People shopping for insurance want to know whether you write their kind of cover, whether you can compare carriers, and how fast they get a quote. The three templates below all lead with a quote button or form.

Harborline is an independent agency with a quote form in the first screen asking for name, ZIP code and coverage type. Beacon Insurance Partners lists Auto, Home, Life and Commercial with "Get a quote". Harker & Vale is an independent commercial broker that compares policy levels side by side.

3 insurance agency website templates

Quote-Form Insurance Agency (Business; demo site: Harborline Insurance Agency)
Independent Insurance Agency (Business; demo site: Beacon Insurance)
Compare-First Insurance Broker (Business; demo site: Harker & Vale)

What a good insurance agency website needs

Each line of cover

Home, auto, business, umbrella, life. A short note on what you compare for each.

A short quote form

Name, contact, ZIP code and coverage type. Collect the detail later by phone.

Licences and carriers

States you are licensed in and how many carriers you quote, only if true.

Claims help

What you do when a client has a claim. This is where agencies earn loyalty.

How to pick the right one

Personal-lines agency that wants quote requests: Harborline puts the form in the hero.
Agency covering personal and commercial: Beacon has Coverage, Why independent, Claims and About.
Commercial broker: Harker & Vale has Cover, Claims and Contact and a plain, document-like style.
All three show demo carrier counts; replace every demo count, rating and year in business with your own, or remove it.

Frequently asked questions

Are these templates free?

Starting from a template is free. The free plan gives you 3 template sites on a we.inc address with no card. It has no AI credits and no custom domain. AI building and custom domains start at $20 a month.

Can the site give instant quotes?

No. The form collects a request and sends it to you. Link a comparative rater if you use one.

Do I need compliance wording?

Add the licence and disclosure text your state or regulator requires. The templates do not include it for you.

Other template collections

Building sites for clients?

Put your own brand on the builder and sell these templates as your own product. Launch a white-label AI website builder free in under a minute, or read how to resell websites under your own brand.

Three insurance agency layouts, compared by line of cover

Foothill Insurance Group (a made-up agency) quotes home, auto and business insurance. Here is how three agency templates handle each line.

How these were picked

Three catalogue templates checked against their previews: Harborline Insurance Agency, Beacon Insurance and Harker & Vale, plus the Foothill sample as the demonstration. Its counts and reviews are made up. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Quote-Form Insurance Agency

Business template from the We.Inc library (demo site: Harborline Insurance Agency). Open it

Task: A personal-lines agency that wants quote requests.

Design choice: Harborline: Coverage, Why us, Claims help, Contact; "Start your quote" form in the hero with name, ZIP code and a coverage type (Home), plus "Call an agent".

Limitation: Demo licence states, carrier count and "since 1998" must be yours.

2. Independent Insurance Agency

Business template from the We.Inc library (demo site: Beacon Insurance). Open it

Task: An agency covering personal and commercial.

Design choice: Beacon Insurance Partners: Coverage, Why independent, Claims, About; "Auto · Home · Life · Commercial" and "Get a quote".

Limitation: Shows a demo carrier count; replace or remove.

3. Compare-First Insurance Broker

Business template from the We.Inc library (demo site: Harker & Vale). Open it

Task: An independent commercial broker.

Design choice: Harker & Vale: Cover, Claims, Contact; "Cover, compared.", an independent commercial broker that puts three policy levels side by side and says what it is paid.

Limitation: UK commercial framing; personal lines would need adding.

4. Foothill Insurance Group

Sample site built by our AI (made-up business). Open it

Task: The demonstration: each line with what gets compared.

Design choice: "One call, twelve carriers, real comparison"; home, auto and business insurance each marked "Free quote" with what is compared.

Limitation: Made-up counts and reviews.

Task comparison

Design	Home insurance	Auto insurance	Business insurance
Quote-Form Insurance Agency	In the form	Named	Named
Independent Insurance Agency	Named	Named	Commercial
Compare-First Insurance Broker	No	No	Good fit
Foothill Insurance Group	Free quote	Free quote	Free quote

Walkthrough: asking for a home quote on the Foothill sample

They read "One call, twelve carriers, real comparison" and tap "Get a quote".
"Coverage we write" shows home insurance: replacement cost review, wildfire exposure and deductible options.
"Why independent" explains the difference from a captive agent.
They send the quote request; you follow up by phone for the details.

Copyable build brief

A website for [agency], an independent insurance agency in [area]. The lines we write (home, auto, business, umbrella, life) with what we compare for each, the states we are licensed in, how claims help works, and a short quote form asking for name, contact, ZIP code and coverage type.

What We.Inc does and does not do here

Instant online quotes	Not built in. The form sends a request to you.
Required disclosures	Not included. Add the wording your state requires.
Publishing for free	Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the site	Paid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domain	Paid plans only.
Taking payments	Through your own Stripe account, so the money goes to you. We.Inc does not hold funds.
Forms	The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

Pick personal, mixed or commercial layout.
Keep the quote form short.
List only real licences and carriers.

What not to copy

Demo carrier counts.
Savings claims you cannot back.

Start from a suitable design

Start building this insurance agency website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.