Car Dealership Website Templates

Cars with prices, a trade-in route and a financing route.

A car buyer wants to see what is on the lot, what it costs, what their trade-in is worth and whether they can finance it. The four templates below each put cars and those routes near the top.

Maple Street Motors is a friendly family dealer with cars for sale, financing and trade-in. Redline Auto Group is a bold used-car dealer with inventory filters, same-day finance and a trade value button. New Era Automotive is a single dramatic hero design with a shop layout. Open Road Motors is an independent lot with an inventory grid that filters by body type and a working monthly payment calculator.

4 car dealership website templates

  • Friendly Local Used Car Dealer (Business; demo site: Maple Street Motors) Cream and forest green, family-owned, with cars for sale, pre-approval and trade-in. Suits a small independent dealer that sells on trust.
  • Black & Red Performance Car Dealer (Business; demo site: Redline Auto Group) Black and red with quick filters for SUVs, trucks and under $20k, and a value-my-trade button. Fits a larger used lot that competes on choice and speed.
  • Asphalt and Yellow Used Car Dealer (Business; demo site: Open Road Motors) Asphalt and highway yellow, with an inventory grid that filters by body type and a working monthly payment calculator. Good for an independent lot that wants buyers to browse and estimate payments on the site.
  • Orange Sports Car Dealer Hero (Business; demo site: New Era Automotive Hero) A single hero screen with an orange sports car and a shop button. A landing page only; you would add inventory and finance sections.

What a good car dealership website needs

Cars with prices

Year, make, model and price. Keep the list current.

Trade-in and financing

Separate buttons for "value my trade" and "get pre-approved".

Inspection and warranty

What checks you do and what cover comes with a car. Only state what you offer.

Hours and location

People visit the lot. Show opening hours and a map link.

Pages your car dealership website needs

  1. Inventory

    Each car with photos, price, mileage and key specs. It is the page buyers spend most of their time on.

  2. Financing

    How pre-approval works, lenders you use and whether you help first-time buyers or people rebuilding credit.

  3. Trade-in

    A short form for make, model, year and mileage. Many buyers will not shop until they know what their car is worth.

  4. Inspection and warranty

    What your inspection checks and what warranty comes with each car.

  5. Test drive booking

    Pick a car and a time so it is ready when the buyer arrives.

  6. Location and hours

    Lot address, opening hours and directions, including weekend hours when most people shop.

How to pick the right one

  • Small family dealer: Maple Street Motors has cars for sale, financing and trade-in.
  • Larger used-car lot: Redline has filters (SUVs, trucks, under $20k) and a "Value my trade" button.
  • Performance or specialist cars: New Era is a striking hero page; you will add inventory and finance sections.
  • Inventory feeds are not built in; you update the cars shown yourself or link your inventory tool.

Frequently asked questions

Are these templates free?

Starting from a template is free. The free plan gives you 3 template sites on a we.inc address. It has no AI credits and no custom domain. AI building and custom domains start at $20 a month.

Are the businesses in these templates real?

No. Every name, price, count and review in these designs is made-up demonstration content. Replace it with your own, or remove it, before you publish.

Can I connect my dealer inventory feed?

Not in these templates. You list cars on the page yourself, or link the inventory or listing service you already use.

Related

Other template collections

Building sites for clients?

Put your own brand on the builder and sell these templates as your own product. Launch a white-label AI website builder free in under a minute, or read how to resell websites under your own brand.

Three car dealership layouts, compared on real buyer tasks

Grantwood Motors (a made-up dealer) sells certified used vehicles, gives trade appraisals and arranges financing. Here is how three dealership templates handle each.

How these were picked

Three catalogue templates checked against their previews: Maple Street Motors, Redline Auto Group and New Era Automotive Hero, plus the fictional Grantwood sample. Its prices and reviews are made up. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Friendly Local Used Car Dealer

Business template from the We.Inc library (demo site: Maple Street Motors). Open it

Task: A small family dealer.

Design choice: Maple Street Motors: "Reliable cars from people you will want to buy from again." with "See cars for sale" and "Get pre-approved"; priced cars, inspection, warranty and trade-in.

Limitation: Cars are listed by hand; demo cars and warranty terms must be yours.

2. Black & Red Performance Car Dealer

Business template from the We.Inc library (demo site: Redline Auto Group). Open it

Task: A larger used-car lot.

Design choice: Redline: "Drive something better today." with "Browse inventory" and "Value my trade"; category filters, featured inventory, same-day financing.

Limitation: Demo claims (inspection points, warranty, APR) must match your terms.

3. Orange Sports Car Dealer Hero

Business template from the We.Inc library (demo site: New Era Automotive Hero). Open it

Task: A striking specialist or performance dealer.

Design choice: New Era: a large car over "NEW ERA" lettering, "Find the perfect car" and "Shop Now", with Shop and Blog in the menu.

Limitation: A hero-led design with a placeholder logo; add inventory, trade-in and finance sections.

4. Grantwood Motors

Sample site built by our AI (made-up business). Open it

Task: The demonstration: buying, trading and financing on one page.

Design choice: "The price on the windshield is the price"; certified used from $9,995, a free trade appraisal good for seven days, financing for all credit tiers.

Limitation: Made-up prices, counts and reviews.

Task comparison

DesignCertified used vehiclesTrade appraisalFinancing
Friendly Local Used Car DealerCars for sale this weekFree valuationFinancing section
Black & Red Performance Car DealerFeatured inventoryValue my tradeSame day financing
Orange Sports Car Dealer HeroShop NowAdd itAdd it
Grantwood MotorsFrom $9,995FreeAll credit tiers

Walkthrough: a buyer with a trade-in on the Grantwood sample

  1. They tap "Value my trade".
  2. Trade appraisal is free, a written offer good for seven days whether or not they buy.
  3. Financing says the dealer submits to several lenders and reports what came back.
  4. They tap "Browse inventory". Keep the list current or link your inventory tool.

Copyable build brief

A website for [dealer], a used car dealer in [city]. Cars for sale with year, make, model and price, our inspection and any warranty, a trade appraisal form, a financing pre-approval link, fees stated plainly, opening hours and a map link.

What We.Inc does and does not do here

Inventory feedNot built in. List cars yourself or link your inventory service.
Credit applicationsLink your lender or finance tool; do not collect credit data in a plain form.
Publishing for freeFree plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the sitePaid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domainPaid plans only.
Taking paymentsThrough your own Stripe account, so the money goes to you. We.Inc does not hold funds.
FormsThe AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

  • Keep the car list current.
  • Separate trade-in and finance buttons.
  • State fees plainly.

What not to copy

  • Demo cars and warranty terms.
  • Rates you do not offer.

Start from a suitable design

Start building this car dealership website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

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