New patients, emergencies and fees: three paths, one clear page.
Most dental visitors are on one of three errands: they are new and want to know what the first visit costs, they have tooth pain today, or they want to know whether you take their insurance. A dental site works when each of those has an obvious path from the first screen.
The six designs below are different kinds of practice: a three-dentist general practice, two family and cosmetic practices, a children-only practice, a specialist orthodontist and a denture studio. Pick the one closest to how you actually work.
What the first visit includes, how long it takes and what it costs, before or after insurance.
A phone number and a plain line about same-day slots. Someone with a cracked tooth will not read a services page.
Which plans you bill, and starting fees for common treatments.
Ask for name, contact and reason for visit. Collect health histories in your practice system after booking, not in a website form.
Starting from a template is free. The free plan gives you 3 template sites on a we.inc address with no card. It has no AI credits and no custom domain. AI building and custom domains start at $20 a month.
Booking is not built into these templates. Point the book button at the scheduling tool your practice already uses.
No. Keep the website form to contact details and reason for visit, and take health information in your practice software after the appointment is booked.
Put your own brand on the builder and sell these templates as your own product. Launch a white-label AI website builder free in under a minute, or read how to resell websites under your own brand.
Willow Creek Family Dentistry (a made-up practice) has three paths: a new-patient visit, same-day emergencies, and fees and insurance. Here is how each template handles them.
Six catalogue templates checked against their previews: Northlight, Brightwell Dental, Brightside Dental, Bramble Lane, Arcline Orthodontics and Harbor Denture Studio, plus the Willow Creek sample as the demonstration. Its prices, counts and reviews are made up. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
Healthcare template from the We.Inc library. Open it
Task: A general practice that shows its fees.
Design choice: Northlight: Treatments, First visit, Fees and Call in the menu; "Three dentists" and "New patients: two weeks" in the header notes.
Limitation: No emergency path in the first screen; add a same-day line and phone number.
Healthcare template from the We.Inc library. Open it
Task: A practice that takes emergency calls.
Design choice: Brightwell Dental: "Dental Emergency" and "Book Appointment" in the header, and a "Free Consultation" link in the hero.
Limitation: No fees or insurance in the first screen; add them.
Healthcare template from the We.Inc library. Open it
Task: A family and cosmetic practice that bills insurance.
Design choice: Brightside Dental: Services, Our Doctors, Patient Stories and FAQ; "Same-week appointments, new patients always welcome" and a strip naming PPO plans and financing.
Limitation: Demo counts and rating must be replaced or removed, and the named plans changed to yours.
Healthcare template from the We.Inc library. Open it
Task: A children-only practice.
Design choice: Bramble Lane: "Dentistry for ages 0 to 16", First visit, Prices and a "Book a first visit, £45" button, plus a phone button.
Limitation: Written for children only; an all-ages practice would rewrite it.
Healthcare template from the We.Inc library. Open it
Task: A specialist orthodontist.
Design choice: Arcline Orthodontics: Treatment, Timeline, Fees and Book; braces and aligners for teenagers and adults with a priced assessment.
Limitation: Built for braces, not general dentistry.
Healthcare template from the We.Inc library. Open it
Task: A denture studio.
Design choice: Harbor Denture Studio: The bench, Fees and Visit; "Made on the bench", by appointment, with one technician.
Limitation: Denture work only; very little space for a service list.
Sample site built by our AI (made-up business). Open it
Task: The demonstration: all three paths on one page.
Design choice: A $99 new patient visit with what it includes, "Tooth pain today? Call before 3:00 pm", and treatment fees before insurance.
Limitation: Made-up prices, counts and reviews.
| Design | New-patient visit | Emergency today | Fees and insurance |
|---|---|---|---|
| Northlight | First visit page | Add it | Fees page |
| Brightwell Dental | Book Appointment | Dental Emergency | Add it |
| Brightside Dental | Book a visit | Add it | Insurance strip |
| Bramble Lane | Priced first visit | Phone button | Prices page |
| Arcline Orthodontics | Assessment | No | Fees page |
| Harbor Denture Studio | Visit page | Add repairs | Fees page |
| Willow Creek Family Dentistry | $99 visit | Same-day slots | Fees listed |
A website for [practice], a dental practice in [area]. A new patient visit with what it includes and its price, a same-day emergency line with our phone number, treatment fees before insurance, the insurance plans we bill, our dentists, and an appointment request form asking only for name, contact and reason for visit.
| Online booking | Not built in. Link your practice scheduling tool to the book button. |
| Medical history forms | Keep them out of the website. Collect them in your practice software after booking. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
Start building this dentist website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.