An insurance website for your agency with coverage pages, a quote request form, and your license details, written and built by AI from a short description.
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foothillinsurancegroup.com
The website builder made for insurance agents.
The fastest way to get an insurance agent website live is to describe your agency to we.inc in plain English (lines of coverage, your state, your carrier appointments) and let the AI draft the pages, or start from a free template if you do not need AI writing. A template site publishes on a we.inc address at no cost with no AI involved; AI-built and AI-edited sites start on the Starter plan at $20 a month.
Foothill Insurance Group: an example site for insurance agents, made with We.Inc.
An insurance website for your agency with coverage pages, a quote request form, and your license details, written and built by AI from a short description.
Pages every insurance website needs
Coverage / Lines of Business: Separate pages or clear sections for auto, home, life, business, and umbrella policies help visitors and Google understand exactly what you sell.
Get a Quote: A form asking for name, contact info, coverage type, and current provider is the single highest-converting element on an agent site; route submissions to your email or CRM.
Licensing & Carriers: List your state license number(s), the states you are licensed in, and the carriers you're appointed with. Consumers and some state bars check this before calling.
About / Meet the Agent: Insurance is a trust purchase. A photo, your background, and how long you've served the area does more work here than on almost any other business type.
Claims Help: A simple page explaining what to do after an accident or loss, with your after-hours contact, reduces panicked calls and shows you're prepared for the worst day, not just the sale.
Reviews / Testimonials: Real client reviews (with permission) matter more for insurance than almost any other local service because buyers can't easily compare policy language themselves.
Try this prompt
A website for an independent insurance agency in Columbus called Heartland Coverage Group, selling auto, home, and small business policies, with a quote request form, a page listing our Ohio license number and carrier partners, and a claims help page.
A real insurance site, not a template
This is Foothill Insurance Group, a insurance business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Foothill Insurance Group example site.
Start from this design
Three designs that suit a insurance website. Each one is free to start from.
Beacon Insurance
Sterling & Vance LLP
Linden Consult
About insurance website design on we.inc
Create a stunning insurance website that attracts clients, showcases your work, and grows your business, no coding required.
Insurance website design without the agency retainer. Describe the business in plain English and the AI writes and builds the pages around it: your services, your prices, your words.
Features designed for your industry
Quote Request Forms: Tailored features designed specifically for insurance agents to help you stand out online.
Policy Information: Built-in tools that make managing your insurance business easier and more efficient.
Claims Help: Grow your insurance business with marketing tools that drive results.
Who this insurance website design suits
Insurance brokers
Life insurance
Business insurance
What makes a insurance website work
License numbers are not optional
Most states require agents to disclose their license number somewhere a consumer can find it, and many carriers require it in marketing materials. Put it in the footer or on an About/Licensing page next to the states you're licensed in, not buried in fine print. This also builds trust with shoppers who are comparing agents.
Quote forms beat phone-only pages
Agents who only list a phone number lose the after-hours shopper who is comparing three sites at 9pm. A short quote form (name, ZIP, coverage type, current carrier) that emails you the lead captures that traffic without you doing anything extra.
Independent vs. captive agents need different copy
A captive agent (State Farm, Allstate) should lean on the parent brand's trust and focus the site on local service and availability. An independent agent should lead with the number of carriers you shop and the fact that you compare rates for the client, since that's the whole value proposition.
we.inc cannot process insurance applications or payments
The AI can build quote request forms, coverage explainer pages, and a claims-help page, but it cannot run bound policy issuance, premium payments, or an agency management system. Keep those in your existing AMS/CRM and link or embed where your carrier allows it.
What it costs
Beyond a domain (about $10 to $20 a year), most agents don't need extra tools for the website itself since quotes route to your existing agency management system by email. If you want the AI to write your coverage pages and keep editing them by chat, Starter at $20 a month covers most single-agent sites; multi-line agencies with several location or coverage pages typically fit better on Pro.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Frequently asked questions
How much does an insurance agent website cost on we.inc?
You can publish a template-based agency site for free (no AI, up to three sites, on a we.inc address). If you want AI to write the coverage pages and quote form copy for you and keep editing by chat, that starts on the Starter plan at $20 a month for 250 credits, plus roughly $10 to $20 a year for your own domain name.
Can I take insurance quote requests through the website?
Yes. The AI can build a quote request form that captures coverage type, ZIP code, and contact details and emails or routes it to you. We.inc does not run a bound-policy issuance system, so quotes and applications still get finalized in your agency management system.
Do I need to show my license number on the site?
Most states expect it and many carrier marketing guidelines require it. Add your license number and the states you're licensed in to your About page or footer; the AI can build that section for you.
Can I use my own domain name for my agency site?
Yes, on a paid plan: Starter and above include connecting your own domain, with SSL and hosting included. The free plan publishes on a we.inc address.
Will an insurance agent website actually help with local SEO?
A dedicated page per line of coverage (auto, home, life, business) with your city and state named naturally, plus a Google Business Profile that matches your site's name, address, and phone exactly, is what actually moves local rankings for agents. We.inc handles the on-page part; the profile and reviews are on you.
What makes good insurance web design?
Clear lines of coverage, each with its own quote button, your license numbers and states where shoppers can see them, and a plain answer to whether you are independent or captive. The example designs on this page are compared on exactly that journey.
Is there an insurance website template I can start from for free?
Yes. The Beacon Insurance template and other business templates publish free on a we.inc address (up to 3 template sites, no AI and no custom domain). Your own domain and AI editing start on Starter at $20 a month.
Can one site cover several agents or offices?
Yes. Ask the AI for an agents page with a card per agent and a page per office with its address, hours and phone. Each office page helps you show up for searches in that town.
Insurance web design: five agency designs, compared on the quote journey
Good insurance web design does three things: says which lines you write, shows you are licensed and independent (or captive), and makes asking for a quote easy. Below, four sample agency sites our AI built and one catalogue template, each read for how a shopper gets from the homepage to a quote.
How these were picked
Personal lines, life, home and commercial insurance samples from our library plus the Beacon Insurance template. Foothill Insurance Group is the lead demonstration; its carriers, reviews and figures are all made up. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
1. Foothill Insurance Group
Sample site built by our AI (made-up business).Open it
Task: A household comparing home and auto across carriers.
Design choice: Hero reads "One call, twelve carriers, real comparison" with "Get a quote" and "Free policy review" as the two buttons. Each line (home, auto, business, umbrella, life) is a card with its own "Free quote" link, and licensing (Idaho, Oregon, Washington) is listed under "Why independent".
Limitation: The quote links go to a contact form, not a rating engine. Keep real quoting in your agency system.
2. Tanner Kemp Life Insurance
Sample site built by our AI (made-up business).Open it
Task: A parent unsure whether they need term or whole life.
Design choice: Headline takes a position ("Most families need term, and we will tell you so") and the buttons are "Get quotes" and "Term or whole life". Products carry a from-price per month.
Limitation: Life only. A multi-line agency would need the home, auto and business cards added.
3. Cypress Row Home Insurance
Sample site built by our AI (made-up business).Open it
Task: A coastal homeowner checking whether wind and flood are covered.
Design choice: "Get a quote" sits next to "Check my coverage", and the services explain how homeowners, windstorm and flood policies fit together on one house.
Limitation: Written for one region's risks. Swap the storm copy for the hazards your market actually has.
4. Northgate Commercial Risk
Sample site built by our AI (made-up business).Open it
Task: A business owner whose contracts demand specific coverage.
Design choice: Opens on "Your contracts require coverage you may not have" with "Request a review", and every line is "Quoted per account" rather than priced.
Limitation: Commercial only, and its tone is too formal for a personal-lines storefront.
Task: An independent agency that wants a ready layout to start from.
Design choice: Beacon Insurance leads with "Auto · Home · Life · Commercial", a "12 carriers compared" line and one short block per line, then a quote request.
Limitation: Placeholder town, carrier count and copy. Replace every number with your own.
Task comparison
Design
Home and auto quote
Life cover question
Business policy review
Foothill Insurance Group
Yes, card per line
Yes, one card
Yes, one card
Tanner Kemp Life Insurance
No
Yes, lead topic
No
Cypress Row Home Insurance
Home only
No
No
Northgate Commercial Risk
No
No
Yes, lead topic
Beacon Insurance
Yes
Yes, short block
Yes, short block
Walkthrough: a homeowner asking for a bundled quote on the Foothill sample
They land on "One call, twelve carriers, real comparison" and see "Get a quote" in the hero.
"Coverage we write" shows home and auto as separate cards, each with a "Free quote" link and one line on what gets compared.
"Why independent" answers the trust question: licensed in three states, twelve carrier appointments, claims advocacy included.
The FAQ answers whether an independent agent costs more. Edit prompt to add what is missing: "Add our license numbers to the footer and a quote form that asks ZIP, coverage type and current carrier."
Copyable build brief
A website for [agency name], an [independent/captive] insurance agency in [city, state]. Lines we write: [auto, home, life, business]. One section per line with a quote button. A quote form asking name, ZIP, coverage type and current carrier. License numbers and states in the footer. A claims help page with our after-hours number. FAQ on independent vs captive and how bundling works.
What We.Inc does and does not do here
Live rating and instant quotes
Not built in. The site collects quote requests; rating stays in your comparative rater or agency system.
Policy documents and client login
Not built in. Link your carrier or agency client portal.
Advertising compliance
We.Inc is not a compliance tool. Check license disclosures and carrier brand rules yourself.
Publishing for free
Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the site
Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domain
Paid plans only.
Taking payments
Through your own Stripe account, so the money goes to you. We.Inc does not hold funds.
Forms
The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.
What to adapt
One card per line of coverage, each with its own quote button.
License numbers and states where shoppers can find them.
A plain answer to "independent or captive?"
What not to copy
The sample carrier counts, reviews and years in business.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.
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