Build trust before the first meeting.

A financial advisor website should make clear who you serve, what services you offer, how you are compensated, and how to start a conversation. We.inc's AI writes and builds those pages from your description, or you can publish a free template without AI. AI building starts on Starter at $20 a month; have your compliance department or counsel review the copy against SEC, FINRA, or state advertising rules before it goes live.

Example website for financial advisors built with We.Inc: the Northfield Wealth Partners home page
Northfield Wealth Partners: an example site for financial advisors, made with We.Inc.

A financial advisor website that explains who you serve, how you work, and how you are paid. Describe your practice and the AI builds it for you.

Pages every financial advisor website needs

Try this prompt

A website for a fee-only financial planning firm in Charlotte, North Carolina called Harbor Oak Planning. We work with physicians and dentists in their 30s and 40s. Include services, who we serve, our planning process, a fees page explaining our flat annual fee, a disclosures page, and a consultation form. Calm, trustworthy, navy and sage.

A real financial advisor site, not a template

This is Northfield Wealth Partners, a financial advisor business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Northfield Wealth Partners example site.

Start from this design

Three designs that suit a financial advisor website. Each one is free to start from.

About financial advisor website design on we.inc

Attract high-net-worth clients with a professional site showcasing your expertise and fiduciary commitment.

Skip the financial advisor web design brief and the six week wait. Tell the AI about the business in a sentence and it builds the whole site, ready to edit.

Features designed for your industry

Who this financial advisor website design suits

What makes a financial advisor website work

Advertising rules apply to your site

SEC marketing rules, FINRA communications rules, or state securities rules may govern your website, depending on how you are registered. Avoid performance claims, guarantees, and testimonials unless your compliance team approves them, and keep records of what was published.

Explain compensation in plain English

Prospects increasingly ask how you are paid. A clear fees page, written without jargon, builds trust and pre-qualifies leads.

A niche beats 'we help everyone'

Pages written for a specific group (teachers, tech employees, small business owners) are more persuasive and give you a real chance in search.

We.inc does not store client data or schedule meetings

The contact form emails you and is not meant for account or financial details. There is no client portal; link your custodian or planning software portal, and use Calendly for booking introductory calls.

What it costs

Beyond a domain (about $10 to $20 a year), you may need a scheduling tool and any archiving your compliance process requires. A free template can host a basic practice page; for AI-written service and process pages you can revise as compliance feedback arrives, Starter at $20 a month suits most independent advisors.

The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.

Frequently asked questions

Will the AI write compliant copy?

It writes clear, plain copy and avoids performance promises, but it can't guarantee compliance. Your chief compliance officer or counsel should review every page against SEC, FINRA, or state rules before publishing.

Can I link my Form ADV and disclosures?

Yes. Ask the AI to add a disclosures page or footer links to your ADV, CRS, and privacy policy.

What does it cost?

You can publish up to three template sites free on a we.inc address without AI. AI building begins at $20 a month on Starter. Domains cost about $10 to $20 a year.

Can clients log in to see their accounts?

No, we.inc has no client portal. Link the portal your custodian or planning software provides.

Can I use my firm's domain?

Yes, custom domains are included with paid plans, with SSL.

Create your free account

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We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.

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