The best way to build a mortgage broker website is to describe your practice, the loan programs you offer, and your licensing details to we.inc's AI (from $20/month), which will build out a loan programs page and contact form. Every page must display your NMLS number and Equal Housing Opportunity disclosure, and the site should describe your process rather than promise specific rates or approval, since mortgage advertising is regulated.

Describe your practice and the AI builds a site with loan types, your NMLS number, and a contact form. Edit by chat, visually, or in code.
A website for an independent mortgage broker in Denver named Alan Reyes, licensed in Colorado with NMLS number displayed sitewide, specializing in first-time homebuyer and FHA loans, with a loan programs page, a resources page explaining the mortgage process, and a contact form for a free consultation.
Three designs that suit a mortgage broker website.
Mortgage Broker website design without the agency retainer. Describe the business in plain English and the AI writes and builds the pages around it: your services, your prices, your words.
Every page, or at minimum the site footer, should show your NMLS number, and mortgage sites should include an Equal Housing Opportunity statement and logo. This is standard practice for mortgage professionals and expected by borrowers and industry norms alike.
Mortgage advertising rules restrict what you can claim about rates, terms, and approval odds. Keep language focused on your process, experience, and the programs you offer rather than specific numbers or guarantees, and always direct rate questions to a personal conversation.
Borrowers, especially first-time buyers, often don't know the difference between FHA, conventional, and VA loans. A resources or FAQ page explaining these in plain terms builds trust and answers questions before the first call.
If you're licensed in multiple states, say so clearly, since mortgage brokers can typically only originate loans in states where they hold a license. This should be accurate and specific rather than implied.
Your domain runs about $10 to $20 a year. Most mortgage brokers already pay for a loan origination system and compliance tools separately from the marketing website. For an AI-built site with loan program pages and a resources section, Starter at $20/month is typically enough, with Pro useful if you update content often.
Free for 3 template sites, without AI; AI building from $20 a month. Compare plans
A free we.inc template covers a basic one-page site with no AI. For an AI-built site with loan programs and a resources page, Starter is $20/month for 250 credits, plus about $10 to $20 a year for your own domain.
Most likely, but requirements come from federal and state rules and vary. Many licensed mortgage professionals show their NMLS number (often in the footer or about page) along with an Equal Housing Opportunity disclosure; check your state regulator for exactly what your site must display.
We.inc doesn't include a loan application or underwriting system. The AI can build a contact or pre-qualification inquiry form, and actual applications run through your loan origination system.
Advertising specific rates comes with strict disclosure requirements under lending regulations, so most brokers avoid posting live rates and instead invite borrowers to a personal conversation for current numbers.
Yes, custom domains, SSL, and hosting are included on paid we.inc plans, so your site can run on its own domain rather than a we.inc address.