Train your website to work as hard as you do.

A good personal trainer website explains who you train, how you train them, what packages cost, and how to book a first session or consult. With we.inc you describe your coaching and the AI builds the site, or you can publish a free template. AI building starts on Starter at $20 a month; session booking and online program delivery run through tools you link.

Example website for personal trainers built with We.Inc: the Marcus Ellery Training home page — Marcus Ellery Training: an example site for personal trainers, made with We.Inc.

A personal trainer website should make someone think 'this is the coach for me' and book a consult. Describe how you train and the AI builds the site.

Pages every personal trainer website needs

Home: Who you help (beginners, busy parents, athletes, older adults), where you train, and a free-consult button.
About: Your certifications, experience, and why you coach. Clients choose a trainer they trust with their body.
Training Options: In-person, semi-private, and online coaching, with what each includes and how often you meet.
Packages & Pricing: Session packs or monthly coaching with prices or a starting point, and your cancellation policy.
Client Results: Stories and photos from real clients who agreed to share them. No invented transformations.
Book a Consult: A short form or linked scheduler asking about goals, experience, and availability.

Try this prompt

A website for a personal trainer in Charlotte, North Carolina named Devon Brooks Training, working with busy professionals over 35, with an about page listing my certifications, in-person and online coaching options, three packages, client stories, and a free consult form. Energetic but clean, black with electric blue.

A real personal trainer site, not a template

This is Marcus Ellery Training, a personal trainer business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Marcus Ellery Training example site.

Start from this design

Three designs that suit a personal trainer website. Each one is free to start from.

Iron
Rowan Pilates & Barre
Forge Athletics

About personal trainer website design on we.inc

Attract clients with a professional site showcasing your expertise, transformations, and training programs.

Skip the personal trainer web design brief and the six week wait. Tell the AI about the business in a sentence and it builds the whole site, ready to edit.

Features designed for your industry

Transformations: Showcase before-and-after photos of client success stories.
Training Programs: Display your training packages and specializations.
Book Sessions: Let clients schedule and pay for training sessions.

Who this personal trainer website design suits

Fitness coaches
Strength trainers
Online trainers
Sports trainers
Bodybuilding coaches

What makes a personal trainer website work

Program delivery needs a coaching app

We.inc has no client logins or workout tracking. It can take package payments through your own Stripe account, but link Trainerize, TrueCoach, or Everfit to deliver programs.

Be careful with transformation photos

Only use photos with written permission, and avoid promising specific weight loss. Note that results vary, and steer clear of medical or nutrition claims outside your scope.

Say where you train

Name the gym, park, or home-visit area. Local searches like 'personal trainer near me' depend on clear location information.

Make the first step small

A free consult or intro session is easier to say yes to than a 12-week package. Put that offer on every page.

What it costs

Starting costs are light: a template on a we.inc address is free, and a domain runs about $10 to $20 a year when you add one. Starter at $20 a month adds the AI to write and update your pages and lets you connect that domain.

The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.

Frequently asked questions

Is we.inc a personal trainer website builder with client logins?

No. It builds your public site and forms. Client programs, tracking, and logins belong in a coaching app like Trainerize or TrueCoach.

Should I put prices on my personal trainer website?

Showing packages or a starting price usually brings better-fit inquiries. If prices vary, explain the options and invite a consult.

Can clients book sessions online?

The AI can build a session request form. For live availability, link a scheduler such as Calendly, Acuity, or your coaching app's booking feature.

Can I sell online programs?

Yes. The AI can build the sales page with checkout through your own Stripe account; deliver the program itself through your coaching app.

Do I need a paid plan to start?

No. Up to three template sites on a we.inc address are free. The AI and custom domains come with paid plans from $20 a month.

Create your free account

In our 2026 measurement of 48 personal trainers websites, 17% had no search description, 35% had no structured data and 63% had no tap-to-call link. See the full study.

Related website builders: Health & Wellness

Before you start

We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.

Product

AI Website Builder: Describe a site in plain English; it's live in minutes
White Label Platform: Your brand, your domain, your margin
Enterprise: SSO, custom SLAs, and dedicated support
Developer API: Embed site generation into your SaaS

Who It's For

For Agencies: Resell under your brand
For Freelancers: Your own branded builder
For Hosting Providers: Add a builder to your stack
For SaaS Platforms: Embed site creation via API
For Startups
For Financial Services
For Healthcare

Features

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