Sample site built by our AI, not a customer site. Halstead & Co. is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Halstead & Co. handles bookkeeping, payroll and quarterly taxes for small businesses in Boise, ID. Flat monthly pricing and a real person on the phone.
The first thing a visitor reads is "Your books, closed by the 10th, every month", with "Serving Boise since 2011" set above it as a small label. The line underneath does the explaining: "Flat monthly fee, payroll filed on time, and a person who answers when you call. No hourly meter running while you ask a question." Two buttons follow, "Get a quote" for people ready to act and "Book a call" for people who want to look around first. The layout is a split hero, copy on one side and footage on the other, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most small business sites leave to vague words like "trusted" or "experienced": 14 yrs (in business), 190 (clients on retainer), by the 10th (monthly close) and Flat fee (no hourly billing). Each one is something a customer can check or hold the business to.
The "Everything between the sale and the tax return" section lists 6 what we handle: Monthly bookkeeping (From $350 per month), Payroll processing (From $95 per month), Quarterly tax estimates (From $200 per quarter), Sales tax filing (From $75 per filing), Cleanup and catch up (From $1,200 one time) and Fractional controller (From $1,400 per month). Prices run from $75 to $1,400, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Pick one service or the whole stack, priced monthly." Each item gets a sentence of its own, for example "Categorized transactions, reconciled accounts and a P&L in your inbox by the 10th."
Under the heading "We only take on businesses under 50 employees", the about section says: "Dana Halstead left a regional firm in 2011 because small clients were always last in the queue. Today we are seven people serving about 190 businesses, none larger than fifty employees." It then lists 3 concrete points instead of a paragraph of values: one assigned bookkeeper you can name and email directly, flat monthly price agreed up front, revisited once a year and we work in QuickBooks, Xero and Wave, whatever you already use.
There are 3 reviews, each signed with a name and a context (Ray K., Landscaping contractor; Michelle A., Retail shop owner, Meridian; Tomas E., Eleven employee auto shop). None of them says "great service". They mention a specific moment, like "Payroll has been filed on time for four years. That is the whole review."
The FAQ covers 4 questions: "How is flat fee pricing set?", "My books are years behind. Is that a problem?", "Do you file my business tax return too?" and "Can we switch mid year?". The answers are direct. The first one reads: "We look at transaction volume, number of bank and card accounts, payroll headcount and whether you carry inventory. That gives a monthly number we hold for twelve months."
The page closes on "Start with a free file review". It sets expectations before anyone gets in touch: "Send us view only access or a recent P&L. We will tell you what shape the books are in and what we would charge, on one call." Hours are written out (Mon to Fri 8am to 5pm) and so is the area covered (Boise, Meridian, Nampa, Eagle, Caldwell). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #f6f5f1 background, #1c2333 text and one accent (#1e4b8f) used only for buttons and labels. Headings are set in a serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
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This page is for inspiration: one real example, taken apart. For the pages a small business site needs, what it costs and what the builder can and cannot do, see the small business website builder page.
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