Sample site built by our AI, not a customer site. Kettle Row Candle Co. is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Kettle Row Candle Co. pours small batch soy candles from a home studio in Asheville, NC. Shop scents, wholesale trays, and private label runs for local shops.
The first thing a visitor reads is "Candles made 40 at a time, not 40,000", with "Poured at home since 2019" set above it as a small label. The line underneath does the explaining: "Every jar is poured, cured, and labeled in a converted garage studio off Haywood Road. If a batch smells wrong, it never leaves the shelf." Two buttons follow, "Shop candles" for people ready to act and "Wholesale pricing" for people who want to look around first. The layout is a banded hero, a wide strip of footage under a short headline block, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most home based business sites leave to vague words like "trusted" or "experienced": 7 yrs (pouring), 40 (jars per batch), 22 (shops carry us) and 3 to 5 days (order to ship). Each one is something a customer can check or hold the business to.
The "Retail jars, refills, and small wholesale runs" section lists 6 what we make: 9 oz signature jar ($28), 4 oz travel tin ($14), Refill pour ($18), Wholesale case of 12 (From $156), Private label run (From $420) and Event favors (From $6 each). Prices run from $6 to $420, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Coconut soy wax, cotton wicks, no dyes." Each item gets a sentence of its own, for example "Roughly 50 hours of burn time in a reusable amber jar."
Under the heading "One person, one pour pot, one very patient dog", the about section says: "Kettle Row started as a way to use up leftover wax from a soapmaking class and turned into a full time thing in 2021. Every order is filled by hand, which means the batch numbers on the bottom of your jar actually mean something." It then lists 3 concrete points instead of a paragraph of values: coconut soy blend, cotton wicks, phthalate free fragrance, batch tested for 48 hours before any jar is listed and local pickup skips shipping cost entirely.
There are 3 reviews, each signed with a name and a context (Dana W., Asheville; Marcus T., gift shop owner, Black Mountain; Priya N., wedding favors). None of them says "great service". They mention a specific moment, like "Ordered 90 favors for a September wedding and every label was straight. That sounds small until you have unwrapped a bad favor order before."
The FAQ covers 4 questions: "Why does the price go up when a scent is limited?", "How long until my order ships?", "Do you do wholesale for a single shop?" and "What if the candle tunnels or the wick drowns?". The answers are direct. The first one reads: "Limited scents use fragrance oils bought in small quantities, which cost more per ounce than the year round line. When a scent moves into the core lineup the price comes back down."
The page closes on "Come by the studio or send a note". It sets expectations before anyone gets in touch: "Pickup is Friday afternoons on Ridgeline Court. For wholesale or private label, email is faster than the phone." Hours are written out (Orders ship Mon to Thu, studio pickup Fri 10am to 4pm) and so is the area covered (Ships nationwide, local pickup in West Asheville and Weaverville). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #f6f5f1 background, #1c2333 text and one accent (#1e4b8f) used only for buttons and labels. Headings are set in a serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a home based business site needs, what it costs and what the builder can and cannot do, see the home based business website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.