Proptech website example: Doorframe

Sample site built by our AI, not a customer site. Doorframe is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Doorframe handles tenant maintenance requests end to end for landlords with 5 to 200 units, dispatching vetted vendors and closing every ticket.

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What makes this proptech website work

It leads with a promise, not a job title

The first thing a visitor reads is "Your tenants stop calling you at 11pm", with "Live in 22 metros" set above it as a small label. The line underneath does the explaining: "Tenants submit a request, we triage it, dispatch a vetted vendor, and close the ticket. You approve anything over your spend limit and nothing else." Two buttons follow, "See a demo" for people ready to act and "Pricing" for people who want to look around first. The layout is a framed hero, with the headline beside a boxed video panel, using looping stock footage instead of a static photo.

Numbers before adjectives

Directly below the hero, a strip of 4 short facts does the job most proptech sites leave to vague words like "trusted" or "experienced": 22 (metros live), 31,000 (units managed), 4.2 hrs (median first response) and 2022 (founded). Each one is something a customer can check or hold the business to.

Every service has a price

The "The maintenance loop, start to finish" section lists 6 what we handle: Starter, 5 to 25 units ($12 per unit), Growth, 26 to 100 units ($9 per unit), Portfolio, 100 plus units (Custom quote), 24 hour emergency line (Included), Vendor network access (Included) and Turn and make ready coordination (From $180 per turn). Prices run from $9 to $180, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Priced per unit per month, no long term contract." Each item gets a sentence of its own, for example "Tenant intake, triage, vendor dispatch, and ticket closeout."

The about section is specific

Under the heading "Built for the owner with nine units and a day job", the about section says: "Doorframe started because full property management takes eight to ten percent of rent and mostly exists to answer the phone. We unbundle the part that actually eats your evenings." It then lists 3 concrete points instead of a paragraph of values: every vendor is license and insurance verified before their first job, you set a spend limit, anything above it waits for your approval and cancel monthly, and your ticket history exports in full.

Reviews with a who and a where

There are 3 reviews, each signed with a name and a context (Marcus D., 14 units, Nashville; Lena F., 38 units, Columbus; Ravi S., 62 units, Tampa). None of them says "great service". They mention a specific moment, like "Switched from a full service manager at nine percent. This costs a fraction and my turn times actually got shorter."

Questions a buyer asks before calling

The FAQ covers 4 questions: "Is this the same as hiring a property manager?", "Who pays the vendors?", "What counts as an emergency at 2am?" and "What happens if a vendor does bad work?". The answers are direct. The first one reads: "No, and it is cheaper for that reason. We handle maintenance requests, dispatch, and closeout, while you keep leasing, screening, rent collection, and all ownership decisions."

It tells people what happens next

The page closes on "See how it works on your portfolio". It sets expectations before anyone gets in touch: "Demos run twenty minutes and we will walk through your actual last month of maintenance requests. No contract required to start." Hours are written out (Support Mon to Fri 8am to 7pm Central, emergency line 24 hours) and so is the area covered (Twenty two US metros, expanding quarterly). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #f4f5f7 background, #101418 text and one accent (#0b7285) used only for buttons and labels. Headings are set in a sans-serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

Starter, 5 to 25 units ($12 per unit): Tenant intake, triage, vendor dispatch, and ticket closeout.
Growth, 26 to 100 units ($9 per unit): Adds spend approval rules, vendor scorecards, and owner reporting.
Portfolio, 100 plus units (Custom quote): Multi property rollups, accounting export, and a named account manager.
24 hour emergency line (Included): Real people, not a voicemail box, for floods, no heat, and lockouts.
Vendor network access (Included): Licensed and insured trades vetted in each metro, with rates negotiated.
Turn and make ready coordination (From $180 per turn): Punch list, vendor scheduling, and photo verification between tenants.

Questions its FAQ answers

Is this the same as hiring a property manager?
Who pays the vendors?
What counts as an emergency at 2am?
What happens if a vendor does bad work?

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