E-Commerce Store Launch Checklist | Free Interactive Checklist
Launch your online store with confidence. Cover products, payments, shipping, legal requirements, and marketing to ensure a successful e-commerce launch.
Products & Catalog
Set up your product catalog properly.
- Add all products with high-quality images (multiple angles)
- Write compelling, SEO-optimized product descriptions
- Set accurate prices and compare-at prices for sale items
- Configure product variants (size, color, etc.)
- Set up inventory tracking
- Organize products into clear categories
Payments & Shipping
Configure payment processing and shipping options.
- Set up payment gateway (Stripe, PayPal, etc.)
- Test payment processing with a real transaction
- Configure shipping rates and zones
- Set up tax calculations by region
- Create return and refund policy
- Set up order confirmation and shipping notification emails
Legal & Compliance
Ensure your store meets legal requirements.
- Publish privacy policy
- Publish terms and conditions
- Add cookie consent banner (for EU/GDPR compliance)
- Display return/refund policy clearly
- Include required business information (address, registration)
Marketing & Launch
Prepare your marketing for launch day.
- Set up abandoned cart email recovery Tip: 70% of carts are abandoned — recovery emails can reclaim 5-10%
- Create launch announcement email for existing contacts
- Set up social media profiles and schedule launch posts
- Configure Google Analytics and conversion tracking
- Plan a launch promotion or discount code
- Test the entire checkout flow on mobile and desktop
Frequently asked questions
How much does it cost to launch an online store?
Using a website builder with e-commerce features, you can launch for $29-$79/month. Factor in domain name (