Real Estate Broker website example: Halstead & Ruiz Realty

Sample site built by our AI, not a customer site. Halstead & Ruiz Realty is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Halstead and Ruiz Realty is an independent Raleigh brokerage with 22 agents, full service listings, buyer representation and relocation help.

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What makes this real estate broker website work

It leads with a promise, not a job title

The first thing a visitor reads is "A broker who answers the phone on Sunday", with "Wake County since 2007" set above it as a small label. The line underneath does the explaining: "We are 22 agents, one office, and no franchise fee baked into your commission. Every listing gets a pricing analysis, professional photography and a named agent, not a call center." Two buttons follow, "Get a valuation" for people ready to act and "Browse listings" for people who want to look around first. The layout is a framed hero, with the headline beside a boxed video panel, using looping stock footage instead of a static photo.

Numbers before adjectives

Directly below the hero, a strip of 4 short facts does the job most real estate broker sites leave to vague words like "trusted" or "experienced": 18 yrs (in Wake County), 310 (closings last year), 19 days (median days on market) and 22 (agents on staff). Each one is something a customer can check or hold the business to.

Every service has a price

The "Listing, buying and everything in the middle" section lists 5 how we work: Full service listing (From 5% total), Buyer representation (Per agreement), Pre listing consultation (Free), Relocation services (Free to buyers) and Investor and rental sales (Custom). A one-line note sets the terms: "Commission is negotiated per transaction and disclosed in writing before you sign anything." Each item gets a sentence of its own, for example "Pricing analysis, photography, staging consult, MLS syndication and negotiation through close."

The about section is specific

Under the heading "Two brokers who left the franchise in 2007", the about section says: "Carla Halstead and Dev Ruiz opened this office because they were tired of paying a national brand for a yard sign. We stayed independent, which lets us negotiate commission per deal and keep agents who actually live here." It then lists 3 concrete points instead of a paragraph of values: licensed North Carolina real estate brokerage, firm license on file, written commission agreement before any listing goes live and every listing gets professional photography, no phone photos.

Reviews with a who and a where

There are 2 reviews, each signed with a name and a context (Ellen M., Sold in Cary; Ryan D., Bought in Apex). None of them says "great service". They mention a specific moment, like "Dev talked us out of listing in December and we sold in March for eleven thousand more. He gave up two months of his own money to be right."

Questions a buyer asks before calling

The FAQ covers 4 questions: "What commission do you charge?", "How do you price my house?", "Should I make repairs before listing?" and "How long does closing take?". The answers are direct. The first one reads: "Total commission is negotiable and set in writing before your listing goes live. Most of our full service listings land between 5 and 6 percent total, split with the buyer side."

It tells people what happens next

The page closes on "Talk to a broker". It sets expectations before anyone gets in touch: "Tell us your address and your timeline and we will send a valuation with the actual comparable sales behind it." Hours are written out (Mon to Fri 9am to 6pm, Sat by appointment) and so is the area covered (Raleigh, Cary, Apex, Wake Forest, Holly Springs, Garner). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #f4f5f7 background, #101418 text and one accent (#0b7285) used only for buttons and labels. Headings are set in a sans-serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

Full service listing (From 5% total): Pricing analysis, photography, staging consult, MLS syndication and negotiation through close.
Buyer representation (Per agreement): Search, showings, offer strategy and inspection negotiation with a written buyer agreement.
Pre listing consultation (Free): A walkthrough with repair priorities and a realistic price range, no obligation.
Relocation services (Free to buyers): Neighborhood tours, school district context and lender introductions for out of state moves.
Investor and rental sales (Custom): Cash flow analysis and off market sourcing for small residential portfolios.

Questions its FAQ answers

What commission do you charge?
How do you price my house?
Should I make repairs before listing?
How long does closing take?

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