A brokerage website for sellers, buyers and the agents you recruit
A real estate broker website does two jobs: convince buyers and sellers your firm knows the market, and convince agents to join you. It needs an agent roster, office pages, seller and buyer pages, and a recruiting page. On we.inc you can start from a free template or have the AI build it from $20/month; live MLS listings come from a separate IDX tool you embed.
Describe your firm and the AI builds a real estate broker website with an agent roster, office pages, and a join-our-team page. Edit it by chat, visually, or in code.
Pages every real estate broker website needs
- Home: Names your market, shows featured areas and gives sellers and buyers a clear next step.
- Agents: A searchable roster with individual profiles, since clients pick an agent before a firm.
- Offices: Each location with address, managing broker and the agents who work from it.
- Sell / Home Valuation: A form for sellers asking for address and timeline feeds your agents listing leads.
- Join Our Team: A recruiting page that covers training, tools and culture for licensed agents.
- Listings (via IDX): Buyers expect to search homes; an embedded IDX feed provides that.
Try this prompt
A website for an independent real estate brokerage in Austin called Live Oak Realty Group with 22 agents and two offices, an agent directory, a home valuation request form for sellers, a join-our-team page for licensed agents, and a spot to embed our IDX listing search.
How should a brokerage show it is different from the franchises?
With specifics a franchise site cannot copy: the neighbourhoods you know best, how long your agents have worked them and how your team supports a client from listing to closing. One page that explains your approach in plain steps does more than a slogan. Show real agents with real photos and keep any sales figures accurate and current.
What should a page for agents considering joining include?
The things agents ask before switching: the commission structure in general terms, training and mentoring, marketing support, office space and the culture. A short video or quotes from current agents, with permission, make it believable. End with a confidential way to start a conversation.
A real real estate broker site, not a template
This is Halstead & Ruiz Realty, a real estate broker business we described to the AI in a sentence. See the Halstead & Ruiz Realty example site.
Start from this design
Three designs that suit a real estate broker website.
- Charcoal & Gold Real Estate Agency
- Editorial White Real Estate Agency
- Restrained M&A Advisory Firm
About real estate broker website design on we.inc
Most real estate broker sites are a template with the name swapped in. Describe what you do and the AI designs and writes a real estate broker website around that business instead.
Features designed for your industry
- Agent roster: A profile for every agent with headshot, areas served and direct contact details.
- Office pages: Address, hours, managing broker and team for each office location.
- Recruiting page: Explain your support, training and culture, and let licensed agents reach out privately.
Who this real estate broker website design suits
- An independent brokerage that wants to look as established as the franchises
- A multi-office firm that needs a page and team roster per office
- A managing broker recruiting agents with a dedicated join-our-team page
- A boutique firm focused on luxury or a single neighborhood
What makes a real estate broker website work
MLS listings need an IDX provider
We.inc does not connect to the MLS itself. To show live listings, sign up with an IDX provider approved by your MLS, such as IDX Broker, Showcase IDX or iHomefinder, and embed its search on your listings page.
Display license details
Most states require the brokerage name, and often a license number and office address, in advertising. Rules differ by state, so check your real estate commission's requirements and ask the AI to add them to your footer.
Give every agent a real profile
A photo, the neighborhoods they cover, languages spoken and a direct phone number turn a roster into a lead source for each agent, which also helps recruiting.
Recruit honestly
Describe training, lead programs and tools you actually provide. Keep split and fee details for the conversation, and let the form route inquiries to the managing broker.
What it costs
Templates cost nothing on a we.inc address. AI building starts at $20/month on Starter, which is usually enough for a brokerage; firms with many agents and offices that change often may want Pro. Your own domain is about $10 to $20 a year, and an IDX subscription is billed separately by the provider.
Free for 3 template sites, without AI; AI building from $20 a month. Compare plans
Frequently asked questions
Can I show MLS listings on my brokerage website?
Yes, through a third-party IDX tool. We.inc builds the site and you embed the IDX provider's search widget or link to it; the listing data comes from them.
Can each agent have their own page?
Yes. Ask the AI to create a profile per agent with photo, bio, service areas and contact details, all linked from the roster.
Is it free to try?
You can publish up to three template sites free on a we.inc address, without AI. For AI building and editing, Starter is $20/month with 250 credits, and a custom domain requires a paid plan.
How do I make the site compliant with advertising rules?
We.inc cannot guarantee compliance because rules vary by state. Check your state real estate commission's advertising requirements and add the brokerage name, license number and any required disclosures.
Can agents update their own profiles?
Changes are made through your we.inc account by chat or visual editing. Many brokerages have one admin collect updates and apply them in a few minutes.
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