Which Sections AI-Built Websites Include
Testimonials are the most common section after the basics. Across 1,299 websites built on We.Inc, 89.6% had a footer, 82.7% a hero and 52.0% a testimonials or reviews block. Pricing appeared in only 12.7% of sites and an FAQ in 6.2%.
| Section | Sites | Share |
|---|---|---|
| Footer | 1,164 | 89.6% |
| Hero | 1,074 | 82.7% |
| Header or navigation | 961 | 74.0% |
| Testimonials or reviews | 675 | 52.0% |
| About or story | 509 | 39.2% |
| Call to action band | 430 | 33.1% |
Updated
Generated sites on We.Inc are real React projects, and each section usually lives in its own component file with a plain name such as Hero or Pricing. That let us measure page structure by file name alone, without opening any site's content.
All section types found in 20 or more sites
| Value | |
|---|---|
| Footer | 89.6% |
| Hero | 82.7% |
| Header or navigation | 74.0% |
| Testimonials or reviews | 52.0% |
| About or story | 39.2% |
| Call to action band | 33.1% |
| Contact or visit | 27.8% |
| Services | 26.4% |
| How it works or process | 24.2% |
| Stats or numbers | 21.9% |
| Gallery or portfolio | 20.6% |
| Features | 16.4% |
| Logo or trust strip | 13.2% |
| Pricing | 12.7% |
| Video section | 9.3% |
| Booking or reservation | 6.3% |
| FAQ | 6.2% |
| Menu or catalogue | 5.1% |
| Team | 2.6% |
| Newsletter signup | 2.2% |
Method and date range
Where the numbers come from: file listings in our production database, read with a read-only query on October 28, 2026, for projects created March 2 through October 27, 2026.
Sample: 1,299 projects that contain at least one top-level component file. Older projects that keep every section inside one page file have no component files and are not in the denominator.
Definitions: a site counts once per section type no matter how many matching files it has. Names were grouped by fixed rules (for example Cta, CtaSection and CtaBand form one type).
Our own staff, internal users, test addresses and bot sign-ups were filtered out in SQL before any counting. Section types present in fewer than 20 sites were dropped from the results.
Limitations
- A section written inline inside a page file is invisible to this method, so rarer sections are probably undercounted.
- Projects include drafts that were never published; the mix reflects what was generated, not only what went live.
- Our templates and generator shape which sections appear, so this is not a survey of the whole web.
Cite this study
We.Inc, "Which Sections AI-Built Websites Include", October 28, 2026, https://we.inc/research/section-types-in-ai-built-websites.
Three tiers of sections
The structural layer (footer, hero, navigation) is near universal. A second tier appears on a third to a half of sites: testimonials, about, a call to action band, contact, services, a how-it-works or process strip, stats and galleries.
The third tier is specific to a kind of business. Pricing sits mostly on software and service sites, menus and catalogues on food and retail, booking on salons and clinics, and team pages on agencies and practices.
Platform pages
Privacy, terms, a blog index and a blog post page each appear in roughly 860 to 890 projects because our builder adds them. We report them for completeness but they do not reflect choices made by the person building the site.
How it works
- Listed the file paths of every project created March 2 to October 27, 2026, excluding team and test accounts.
- Kept component files directly under the components folder and lower-cased their names.
- Mapped names to section types, for example Navbar, Nav and Header all count as navigation, and Reviews and Testimonials count as social proof.
- Counted distinct sites per section type and dropped any type found in fewer than 20 sites.
Tips
- If your site lacks a testimonials block you are in the minority; about half of the sites here have one.
- Pricing and FAQ sections are rare, so adding them is an easy way to answer questions competitors leave open.
- A booking or reservation section showed up in 6.3% of sites. For appointment businesses it deserves a place near the top.
- Use the list as a checklist, not a template: the right sections depend on what visitors need to decide.
Frequently asked questions
What sections should a small business homepage have?
The sites in this study almost always had a hero, navigation and footer, and about half added testimonials. About, a call to action band, contact and services followed. Pricing, FAQ and booking are less common but useful when visitors ask about them.
How many pages did these sites have?
Across 1,713 projects with page files, the median was 6 page files. That number includes privacy, terms and blog pages our platform adds, so it overstates the pages people asked for.
Why is FAQ so rare?
Prompts seldom ask for one, and an FAQ is sometimes written inline on a page rather than as its own component, which this file-name count would miss.
Was any website content read?
No. Only file paths were used, and only totals per section type left the database.
Related: What people build with AI, UI component gallery, Website templates, Prompt length and publish rate.
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