Publish Rate by Industry: 1,944 Website Projects

Events and travel sites were the most likely to go live. Among 1,944 We.Inc projects, 42.9% of events and travel projects were published, followed by trades and home services at 24.4% and software at 23.1%. Food and drink (13.8%) and online stores (12.5%) published least often.

Projects and publish rate by industry, Mar 2 to Oct 27, 2026
Industry	Projects	Published	Rate
Software and startups	160	37	23.1%
Beauty and personal care	95	18	18.9%
Online stores and retail	88	11	12.5%
Trades and home services	82	20	24.4%
Portfolios and creatives	80	12	15.0%
Professional services	72	12	16.7%
Health and wellness	60	13	21.7%
Automotive	58	12	20.7%
Food and drink	58	8	13.8%
Events and travel	28	12	42.9%
Education, faith and nonprofits	25	5	20.0%
Other named industries	24	5	20.8%
Not classifiable	1,106	134	12.1%

Updated October 28, 2026

Our earlier data hub showed which kinds of business start sites with us. This study asks the follow-up question that hub did not answer: once a project is started, which industries actually put it on the web?

Publish rate by industry

Share of projects published, industries with 20 or more projects
	Value
Events and travel	42.9%
Trades and home services	24.4%
Software and startups	23.1%
Health and wellness	21.7%
Other named industries	20.8%
Automotive	20.7%
Education, faith and nonprofits	20.0%
Beauty and personal care	18.9%
Professional services	16.7%
Portfolios and creatives	15.0%
Food and drink	13.8%
Online stores and retail	12.5%
Not classifiable	12.1%

Method and date range

Data comes from the live We.Inc database through a read-only aggregate query run on October 28, 2026, spanning every project opened from March 2 until October 27, 2026.

n = 1,944 customer projects, of which 299 (15.4%) had a recorded publish time. Each project gets exactly one industry: the first rule in a fixed order that matches its name, starting description or saved brief.

Accounts belonging to our staff, flagged internal users, test-style addresses and known bot mail domains were filtered out in SQL before counting. Real estate and fitness each had fewer than 20 projects, so they were merged into Other named industries.

Limitations

Keyword rules misfile some projects; a word like app or shop can appear in an unrelated business name.
More than half of projects could not be classified, and they may differ from the classified ones.
Groups of 25 to 60 projects give rough rates; a change of two or three published sites moves them several points.

Cite this study

We.Inc, "Publish Rate by Industry: 1,944 Website Projects", October 28, 2026, https://we.inc/research/website-publish-rate-by-industry.

Reading the ranking

Differences of a few points between mid-table industries, such as health at 21.7% and automotive at 20.7%, are within the noise for groups of around 60 projects. The clearer gaps are at the ends: events and trades near the top, retail and food near the bottom.

Retail sits low partly because many store projects are explorations of selling online rather than a business ready to take orders, and a store needs products, prices and policies before it can launch.

How it works

Collected every project started March 2 to October 27, 2026 by a customer account.
Joined the project name and any saved starting description or brief into one lower-cased string inside the database.
Applied a fixed, ordered list of keyword rules to assign one industry, leaving projects with no match as not classifiable.
Counted projects and published projects per industry, merging any industry under 20 projects into a combined row.

Tips

Trades businesses published at almost twice the rate of online stores. A service site with a phone number is simpler to finish than a catalogue with stock and checkout.
Restaurants and cafes often stall on menus and photos. Gathering those before you start removes the usual blocker.
Event sites have a date attached, and a deadline appears to help people finish.
Use the not classifiable row as a reminder that most projects had too little text to place in any industry.

Frequently asked questions

Which industry publishes its website most often?

Events and travel, at 42.9% of 28 projects. The sample is small, so treat it as a direction rather than a precise rate. Among larger groups, trades and home services led at 24.4%.

Why do so many projects have no industry?

1,106 projects had only a short name or a template with no description, so none of our keyword rules matched. Those projects published at 12.1%.

How is this different from your what-people-build data?

That page counts what people start. This one measures what share of each group reaches a live site, over a longer window ending October 27, 2026.

Were project names or descriptions exported?

No. Classification ran in SQL and only per-industry totals were returned.

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