A luxury real estate website that feels like the homes you sell

A luxury real estate website should look as considered as the properties: large photography, video, restrained typography, and pages that tell each home's story. On we.inc you can start from a free template, or describe your brand to the AI (from $20/month) to build property showcases, neighborhood guides and a private inquiry form.

Example website for luxury real estate websites built with We.Inc: the Ansel Reeve Estates home page — Ansel Reeve Estates: an example site for luxury real estate websites, made with We.Inc.

Describe your brand and the AI builds a luxury real estate website with full-screen property features, neighborhood guides and a private inquiry form. Edit by chat, visually, or in code.

Pages every luxury real estate agent website needs

Home: Sets the tone with one striking property or film and a short statement of who you represent.
Featured Properties: Each listing gets its own page with gallery, video, floor plans and key details.
Neighborhoods: Guides to the areas you sell show local knowledge that high-end buyers pay for.
About: Your background, sales record and approach, written plainly without inflated claims.
Sellers: Explains how you market a luxury home: photography, video, staging and your network.
Private Inquiry: A discreet form for clients who want a conversation before sharing details.

Try this prompt

A website for a luxury real estate agent in Scottsdale named Elena Ruiz who sells desert estates and golf course homes, with full-screen property pages with video, neighborhood guides for Paradise Valley and North Scottsdale, a sellers page on how she markets homes, and a private inquiry form.

How should a luxury agent handle off-market and private listings online?

Mention that you handle discreet sales without showing the properties publicly, and offer a private enquiry form for serious buyers. Sellers at this level often value privacy over exposure. Describe your vetting process before sharing details. Check your brokerage and local rules on advertising before posting any listing.

What makes a neighbourhood guide useful to high-end buyers?

Specifics a buyer cannot easily find elsewhere: which streets back onto the water, school catchments, private club access, travel time to the airport. Write from your own knowledge of the area and add photos you took. Relocating buyers often read these before ever contacting an agent. One strong guide per area beats a long list of thin ones.

A real luxury real estate agent site, not a template

This is Ansel Reeve Estates, a luxury real estate agent business we described to the AI in a sentence. See the Ansel Reeve Estates example site.

Start from this design

Three designs that suit a luxury real estate agent website.

Charcoal & Gold Real Estate Agency
Cream Luxury Hair Salon
Editorial White Real Estate Agency

About luxury real estate agent website design on we.inc

Most luxury real estate agent sites are a template with the name swapped in. Describe what you do and the AI designs and writes a luxury real estate agent website around that business instead.

Features designed for your industry

Signature property features: Full-width photography, video and floor plans give each listing its own editorial page.
Neighborhood guides: Pages on the enclaves you know best: schools, clubs, dining and recent sales context.
Discreet inquiries: A private contact form for buyers and sellers who prefer not to call or be listed.

Who this luxury real estate agent website design suits

A luxury agent who wants a personal brand site beyond the brokerage profile
A team marketing waterfront and estate properties
An agent creating a dedicated page for a single high-end listing
A relocation specialist serving buyers moving from out of state

What makes a luxury real estate agent website work

Photography and video set the price perception

Luxury buyers judge the home through the screen first. Budget for professional photography, twilight shots and video, and let the AI build layouts that give them room rather than cramming thumbnails.

Single-property sites work

For a signature listing, a dedicated page or even a separate site with its own domain gives you something distinctive to share with buyers and agents. Ask the AI to create one per listing.

Respect brokerage and fair housing rules

Show your brokerage affiliation as your state requires, and keep neighborhood descriptions to amenities and facts, avoiding language about who a neighborhood is suited for, in line with fair housing advertising guidance.

No automatic MLS or IDX feed

We.inc does not include an IDX or MLS search. Add featured listings by hand, and link or embed your brokerage's IDX search if you want buyers to browse everything.

What it costs

A custom domain is about $10 to $20 a year, and some agents buy extra domains for signature listings. Starter at $20/month covers AI building and edits for a typical site; agents adding property pages often may prefer Pro.

Free for 3 template sites, without AI; AI building from $20 a month. Compare plans

Frequently asked questions

How much does a luxury real estate website cost?

You can publish up to 3 template sites free on a we.inc address, without AI. AI building and editing starts on Starter at $20/month for 250 credits, plus roughly $10 to $20 a year per domain.

Can I show listings from the MLS?

Not automatically. We.inc has no built-in IDX feed. You can add featured properties yourself and link or embed your brokerage's IDX search for full inventory.

Can I make a website for a single property?

Yes. Describe the home and the AI builds a dedicated page or site with gallery, video and inquiry form, which you can put on its own domain.

Can I embed video and virtual tours?

Yes. You can embed video from YouTube or Vimeo and 3D tours from services like Matterport on any property page.

Will it look high-end rather than template-like?

You control the design fully. Tell the AI the tone you want, such as quiet, editorial, lots of white space, and edit any section by chat, visually or in code.