Sample site built by our AI, not a customer site. Sturbridge Roofing is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Sturbridge Roofing replaces and repairs asphalt, metal and flat roofs across the Nashville area. Free inspections, insurance help, 10 year warranty.
A homeowner on a roofer's site usually has a leak, a storm claim or an old roof. They want to know if someone will come and look, roughly what a new roof costs, and whether metal is worth it. The designs below answer those in different ways.
Two sample roofing sites from our library, one gutter installer (many roofers sell gutters too), one catalogue roofing template and one showcase build from a one-line prompt. For each we read the design and noted the first button, how prices are shown and what a homeowner still cannot do. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
Sample site built by our AI (made-up business). Open it
Task: A homeowner who wants to know whether they need a repair or a whole new roof.
Design choice: The headline is "A roof estimate that tells you what is wrong" and the first button is "Free inspection". "Repairs, replacements and everything in the gutter" prices each job for a typical 2,000 square foot home: Roof inspection and report Free, Architectural shingle replacement From $12,400, Standing seam metal roof From $28,500. The FAQ opens with "Do I need a new roof or just a repair?".
Limitation: "See our work" is a button, but there is no project gallery with before and after photos behind it. Add your own jobs, by street or suburb.
Sample site built by our AI (made-up business). Open it
Task: A homeowner with a leak or hail damage right now.
Design choice: "Your roof leaks now. We tarp today." with two buttons, "Free roof inspection" and "Call about a leak". The inspection is a "Roof inspection and hail report" you can hand to your adjuster, and the FAQ starts with "Will my insurance pay for a new roof?".
Limitation: The emergency promise is only a phone number. Add a short leak form (address, photo, is water coming in) so a homeowner can reach you when nobody picks up.
Sample site built by our AI (made-up business). Open it
Task: A roofer who also sells gutters and guards and wants that priced clearly.
Design choice: "One continuous run, no seams to leak", then per foot prices: 5 inch seamless aluminum gutter From $9 /linear ft and Micro-mesh gutter guards From $8 /linear ft. The FAQ asks "Are gutter guards worth the money?".
Limitation: Gutters only. Borrow its per foot pricing for your gutter page, not its services for your homepage.
Business template from the We.Inc library. Open it
Task: A larger roofer that does residential and commercial work and offers financing.
Design choice: Ironpeak Roofing leads with "A roof that holds through every storm season" and "Book a Free Roof Inspection". A "Materials" section compares Architectural Asphalt Shingle, Standing-Seam Metal and Flat & Low-Slope Membrane, and "How a roof gets done right" lays out four steps from inspection to warranty.
Limitation: No prices anywhere, and the stats and ratings in the template (years, roofs installed, a 4.9 rating) are placeholders. Replace them with your own or delete them.
Showcase build from a one-line prompt (made-up business). Open it
Task: A roofer seeing what a one-line prompt produces before writing a real brief.
Design choice: Built from "A website for a roofers business in San Diego": "STORM DAMAGE? WE FIX IT FAST." with a "GET FREE ESTIMATE" button and "See recent projects".
Limitation: A one-line prompt gives generic results: a city skyline instead of a roof, and a stat bar with made-up figures ("450 Customer satisfaction rating"). Give the AI your services, prices and real photos.
| Design | Roof inspection and report | Architectural shingle replacement | Standing seam metal roof |
|---|---|---|---|
| Sturbridge Roofing | Free, photos emailed | From $12,400 | From $28,500 |
| Ridgeline Roofing & Exteriors | Free, hail report | From $9,800 | From $22,500 |
| Ridgeline Seamless Gutters | Not offered | Not offered | Not offered |
| Ironpeak Roofing | Free, step one | Described, no price | Described, no price |
| San Diego Roofing Co. | Estimate button only | Not shown | Not shown |
A website for [company name], a roofing company in [city] serving [areas]. Lead with a "Free inspection" button. List roof inspection, shingle replacement, metal roofing, flat roofing, leak repair and gutters, each with a starting price and what is included. Explain who does the work and the workmanship warranty. Add an FAQ covering repair versus replacement, how long a replacement takes, insurance claims and warranty, a gallery of [number] real jobs, and an inspection request form asking for address, roof age, the problem and a photo.
| Before and after photos | Upload your own job photos in the editor. The samples use stock photos. |
| Insurance claim help | The site can explain your process and take a request. Claim paperwork stays with you and the insurer. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
The Sturbridge sample answers it by roof age and how widespread the damage is, and says a single leak on a sound roof is a repair. On your site, say how you decide and that you will tell the homeowner when a repair is enough.
The sample says a typical home takes one day, occasionally two, and that it will not start a tear off unless the weather allows drying in the same day. Give your real timings for shingle, metal and flat roofs.
Start building this roofing website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
The first thing a visitor reads is "A roof estimate that tells you what is wrong", with "Roofing Nashville since 2006" set above it as a small label. The line underneath does the explaining: "We photograph every problem area, explain whether you need a repair or a replacement, and give you a written price that does not change once the shingles come off." Two buttons follow, "Free inspection" for people ready to act and "See our work" for people who want to look around first. The layout is a banded hero, a wide strip of footage under a short headline block, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most roofing sites leave to vague words like "trusted" or "experienced": 19 yrs (in business), 2,100+ (roofs replaced), 10 yr (workmanship warranty) and 1 to 2 days (typical install). Each one is something a customer can check or hold the business to.
The "Repairs, replacements and everything in the gutter" section lists 6 roofing services: Roof inspection and report (Free), Architectural shingle replacement (From $12,400), Standing seam metal roof (From $28,500), Flat and low slope roofing (From $9,800), Leak repair (From $475) and Gutters and gutter guards (From $9 per foot). Prices run from $9 to $28,500, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Prices below are typical for a 2,000 square foot Nashville home and are confirmed after an inspection." Each item gets a sentence of its own, for example "Full walk of the roof with photos of every flashing, vent and problem area, emailed to you."
Under the heading "Our own crews, not a phone number and a subcontractor", the about section says: "Wes Sturbridge started this company off a single truck in 2006 after five years installing for someone else. We run three crews, all on our own payroll and carrying workers compensation." It then lists 4 concrete points instead of a paragraph of values: licensed and insured in Tennessee with workers compensation on every crew, ten year workmanship warranty on top of the manufacturer's material warranty, magnetic nail sweep of the entire yard and driveway before we leave and we meet your insurance adjuster on the roof at no charge.
There are 3 reviews, each signed with a name and a context (Diane L., leak repair, East Nashville; Paulo R., full replacement, Hendersonville; Kim H., hail claim, Mount Juliet). None of them says "great service". They mention a specific moment, like "Wes met my adjuster on the roof and got two slopes added to the claim that had been denied."
The FAQ covers 4 questions: "Do I need a new roof or just a repair?", "How long does a replacement take?", "Will my insurance cover it?" and "What kind of warranty do I get?". The answers are direct. The first one reads: "It depends on the age of the roof and whether the damage is isolated. If shingles are curling and losing granules across the whole roof and it is past twenty years, replacement is usually the better spend."
The page closes on "Get on the schedule for an inspection". It sets expectations before anyone gets in touch: "Inspections are free and take about forty five minutes. We send photos and a written price within one business day." Hours are written out (Mon to Fri 7am to 5pm, Sat by appointment) and so is the area covered (Nashville, Hendersonville, Brentwood, Mount Juliet, Franklin). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #f2f2f0 background, #15181c text and one accent (#c2410c) used only for buttons and labels. Headings are set in a sans-serif face and buttons have 2px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a roofing site needs, what it costs and what the builder can and cannot do, see the roofing website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.