General Contractor Website Examples: What Works and How to Build Yours

Sample site built by our AI, not a customer site. Hollowbrook Construction is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Hollowbrook Construction builds additions, whole home remodels and custom homes in the Raleigh area. Fixed price contracts, weekly updates, licensed.

View the live example

Six general contractor website designs, compared

A general contractor site has to sell the first meeting. Homeowners want to know what a kitchen or bathroom remodel will roughly cost, why a consultation might carry a fee and how long they will be without a room.

How these were picked

Five sample sites that each open the relationship differently (paid consult, estimate, site visit, inspection) plus one catalogue template. We read each live sample and noted the first step it asks a homeowner to take. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Hollowbrook Construction

Sample site built by our AI (made-up business). Open it

Task: A homeowner who wants a fixed price before committing.

Design choice: "A fixed price and a schedule you can hold us to", then "Project types and realistic budget ranges" and a "Request a consult" button. The FAQ explains why the first consultation is charged.

Limitation: The sample ends on "Let us walk your house" with a phone number only. There is no way to send photos of the room first.

2. Stonebridge Builders

Sample site built by our AI (made-up business). Open it

Task: A homeowner planning a kitchen or bath with one crew start to finish.

Design choice: Kitchen, bath and addition remodeling under "One crew, one job, until it is finished", with "Request estimate" first.

Limitation: No explanation of what happens between the estimate and the start date.

3. Rowan Ridge Additions

Sample site built by our AI (made-up business). Open it

Task: A homeowner adding space rather than redoing a room.

Design choice: "Start with a site visit" and a design-build contract explained in one section.

Limitation: No kitchen or bath content; borrow the site-visit pattern, not the services.

4. Halstead Custom Homes

Sample site built by our AI (made-up business). Open it

Task: A homeowner who wants to meet the owner before trusting the build.

Design choice: "The owner is on your site every week" and a soft first step, "Start a conversation".

Limitation: Aimed at new homes. A remodel buyer will not see their project.

5. Underline Basement Company

Sample site built by our AI (made-up business). Open it

Task: A homeowner with a specific, known problem.

Design choice: It names the problem it fixes first and closes on "Get a real number".

Limitation: Single service. Use it as a pattern for your own kitchen or bathroom page.

6. Custom Carpentry and Remodeling

Business template from the We.Inc library (demo site: Halden Woodworks). Open it

Task: A smaller contractor or carpenter who wants a warm, local look.

Design choice: Halden Woodworks is a catalogue template built around a local craft business.

Limitation: Carpentry-first copy; rename the services for remodeling.

Task comparison

Design	Design and budget consultation	Kitchen remodel	Bathroom remodel
Hollowbrook Construction	Yes, paid and explained	Yes, with a range	Yes, with a range
Stonebridge Builders	Free estimate	Yes	Yes
Rowan Ridge Additions	Site visit	No	No
Halstead Custom Homes	Conversation	No	No
Underline Basement Company	Estimate	No	No
Custom Carpentry and Remodeling	You add it	You add it	You add it

Walkthrough: booking a design consultation on the Hollowbrook sample

The visitor reads "A fixed price and a schedule you can hold us to" and sees "Request a consult".
"Project types and realistic budget ranges" shows what a kitchen or bathroom remodel runs before any call.
"Fewer projects, finished when we said" explains why they take on a limited number of jobs.
The FAQ answers "Why do you charge for the initial consultation?".
"Let us walk your house" closes with the number. Gap: add a form that accepts room photos and a budget range.

Copyable build brief

A website for [company], a general contractor in [city] doing kitchen and bathroom remodels. Explain our design and budget consultation (what it costs, what you leave with, whether the fee is credited to the job). Give kitchens and bathrooms their own sections with typical budget ranges and how long the room is out of use. Add a consultation request form with room type, budget range and photo notes, an FAQ, and licence and insurance details.

What We.Inc does and does not do here

Photo uploads from homeowners	Ask the AI for a request form; for large photo sets, point people to email or a shared folder.
Scheduling the consult	No synced calendar. Link your scheduling tool or take requests by form and call back.
Publishing for free	Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the site	Paid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domain	Paid plans only.
Taking payments	Through your own Stripe account, so the money goes to you. We.Inc does not hold funds.
Forms	The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

If you charge for the first consult, say why and whether it is credited.
Give kitchen and bath their own ranges and downtime.
Say how many projects you take on at once, if it is a real limit.

What not to copy

The sample budget ranges and reviews.
A single catch-all services list when kitchens and baths are your main work.

Questions

Why do you charge for the initial consultation?

The Hollowbrook sample explains it in the FAQ rather than hiding it. If you charge, say what the homeowner gets for it.

How long will my project take?

Give a typical range per room type and what extends it.

Start from a suitable design

Start building this general contractor website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

What makes this general contractor website work

The first line answers "why you"

The first thing a visitor reads is "A fixed price and a schedule you can hold us to", with "Building in Wake County since 2004" set above it as a small label. The line underneath does the explaining: "We build a real budget before you sign, run one project per crew at a time, and send you a written update every Friday whether there is good news or not." Two buttons follow, "Request a consult" for people ready to act and "See past projects" for people who want to look around first. The layout is a banded hero, a wide strip of footage under a short headline block, using looping stock footage instead of a static photo.

Proof sits right under the fold

Directly below the hero, a strip of 4 short facts does the job most general contractor sites leave to vague words like "trusted" or "experienced": 21 yrs (in business), Fixed (price contracts), 1 (project per crew) and Weekly (written updates). Each one is something a customer can check or hold the business to.

Prices on the page, not "call for a quote"

The "Project types and realistic budget ranges" section lists 6 what we build: Design and budget consultation ($750), Kitchen remodel (From $58,000), Bathroom remodel (From $27,000), Room addition (From $185,000), Whole home remodel (From $320,000) and Custom home (From $310 per sq ft). Prices run from $310 to $320,000, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "These are honest starting ranges for the Raleigh market, refined once we walk your house and see the drawings." Each item gets a sentence of its own, for example "Two site visits, a preliminary scope and a real budget range, credited to your contract if you build with us."

It explains who is behind it

Under the heading "Fewer projects, finished when we said", the about section says: "Wade Hollowbrook framed houses for eleven years before starting this company in 2004. We run three crews and take roughly fourteen projects a year, because the fastest way to blow a schedule is to start a job you do not have people for." It then lists 4 concrete points instead of a paragraph of values: licensed North Carolina general contractor, fully insured with workers compensation, fixed price contracts, with any change order priced and signed before work proceeds, a named superintendent on your site every day, not a rotating cast and two year workmanship warranty on top of manufacturer coverage.

Reviews name the detail

There are 3 reviews, each signed with a name and a context (Nina C., primary bath remodel, Cary; Gerald and Pam O., two story addition, Wake Forest; Sanjay B., kitchen remodel, Raleigh). None of them says "great service". They mention a specific moment, like "Nine month addition, finished eleven days early. The Friday emails meant I never had to chase anyone."

The FAQ handles objections

The FAQ covers 4 questions: "Why do you charge for the initial consultation?", "How long will my project take?", "What happens when something unexpected is found?" and "Do you handle permits and inspections?". The answers are direct. The first one reads: "Because building a real budget takes two site visits, a scope document and several hours of a project manager's time. A free estimate for a project this size is either a guess or a sales call."

The last step is obvious

The page closes on "Let us walk your house". It sets expectations before anyone gets in touch: "Send a few photos and a description of what you are hoping to do. We will call within two business days and set up a first visit." Hours are written out (Mon to Fri 7am to 4:30pm, site visits by appointment) and so is the area covered (Raleigh, Cary, Apex, Wake Forest, Durham). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #f6f3ec background, #1b2b22 text and one accent (#2f5d4f) used only for buttons and labels. Headings are set in a serif face and buttons have 4px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

Design and budget consultation ($750): Two site visits, a preliminary scope and a real budget range, credited to your contract if you build with us.
Kitchen remodel (From $58,000): Full gut including cabinetry, counters, electrical and plumbing, typically eight to ten weeks.
Bathroom remodel (From $27,000): Down to studs with new waterproofing, tile, fixtures and ventilation done correctly.
Room addition (From $185,000): Foundation through finish, including permits, engineering and matching the existing rooflines.
Whole home remodel (From $320,000): Multi room renovations, often with structural changes, six to ten months on site.
Custom home (From $310 per sq ft): On your lot, working with your architect or one of the three we regularly build with.

Questions its FAQ answers

Why do you charge for the initial consultation?
How long will my project take?
What happens when something unexpected is found?
Do you handle permits and inspections?

Build a site like this for my general contractor

Describe your business in a sentence and the AI writes a site like this one around it. Start building.

Prefer to start from a template?

Atlas Builders (Business template)
Summit Trades (Business template)
Ironpeak Roofing (Business template)

Looking for ideas, or ready to build?

This page is for inspiration: one real example, taken apart. For the pages a general contractor site needs, what it costs and what the builder can and cannot do, see the general contractor website builder page.

Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.

More home services website examples

See all website examples

More in Website Examples

Product

Who It's For

Features

Resources

Company