Both build websites from prompts. But they're built for different people. Here's an honest comparison.
Related: How the We.Inc AI website builder works, with real sites it built
Lovable and We.Inc both let you describe a website and have AI build it. But the similarities end there. Here's an honest breakdown.
Lovable pioneered the "describe and build" model. You type a prompt, AI generates a React app, and you iterate through chat. It's polished, fast, and backed by $330M in funding.
We.Inc does the same thing, prompt to website or app, but adds layers that Lovable doesn't have: built-in CMS, form builder, real-time collaboration, ecommerce with your own Stripe, and a white-label program for agencies.
Both builders are powered by frontier AI. We.Inc uses advanced Claude models with intelligent routing that selects the right model for each task:
If a generation fails, We.Inc automatically retries so you don't get stuck mid-build. The point is that the model choice stays invisible: you describe what you want and get a working result.
This is where the products diverge most.
| We.Inc | Lovable | |
|---|---|---|
| CMS (content management) | Built-in collections | No |
| Form builder + submissions | Yes, with email notifications | No |
| Custom domains | Free, with SSL | Yes |
| Real-time collaboration | Cursors, sync, conflict resolution | No |
| White-label / reseller | Full program with Stripe Connect | No |
| Quality checks | Accessibility, security, performance | No |
| Hosting | Cloudflare CDN (free) | Netlify/Vercel |
Lovable generates code. We.Inc generates a complete, hosted website or app with content management, forms, ecommerce, and team features built in, and you can still export the full code to GitHub any time.
Both have free tiers:
At the $50/mo tier, We.Inc includes CMS, forms, team collaboration, and white-label, features Lovable doesn't offer at any price.
Choose Lovable if:
Choose We.Inc if:
Lovable is a great product with strong brand recognition. We.Inc is a more complete platform with features that matter for actual businesses: CMS, forms, ecommerce, collaboration, and white-label. If you're building something you plan to operate and grow, We.Inc gives you more out of the box.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.