How to make a coming soon page (and launch without surprises)

A coming soon page holds your address, tells people what is coming and collects emails while you build. Here is what to put on it and what to check on launch day.

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The short answer

A good coming soon page has five things: your name and logo, one sentence on what you offer, a launch date or season, an email signup, and a way to contact you. Publish it on your real domain so it can be indexed early, then replace it with the full site at launch.

What to put on a coming soon page

Why it matters
Name and logoConfirms visitors are in the right place
One-line offerSays what you do and who for
Launch date or seasonSets expectations
Email signupTurns early interest into a list you can tell on launch day
Contact and social linksLets people reach you now

Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.

Pros and cons

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Should a coming soon page be indexed by Google?

Usually yes. A public page with a clear title and description lets Google discover your domain before launch. Keep the same address when you launch the full site so nothing has to be rediscovered. Only hide it with noindex if the project must stay secret.

What should I check on launch day?

Test every page on a phone, click every link and button, send a test form, check the page titles and descriptions, confirm the domain loads over HTTPS, submit your sitemap in Search Console, and email your signup list. Our full website launch checklist covers each step.

Can I make a coming soon page for free?

Yes. On We.Inc's free plan you can publish a template site on a we.inc address. Using your own domain needs a paid plan, from $20 a month, which also lets the AI write the full site when you are ready to launch.

Start from a template

Sources

Frequently asked questions

How long should a coming soon page stay up?

As long as you are building, ideally with a date so visitors know when to return. Replace it on the same address when the full site is ready.

Do I need an email tool for the signup form?

You need somewhere for signups to go: a form that emails you, or an email marketing tool. Keep the list; it is your first launch audience.

What is the difference between a coming soon page and a landing page?

A coming soon page is temporary and says the site is not ready. A landing page is a permanent page built for one goal, such as a signup or sale.

Related reading

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