The best way to make a clothing store website is to start from a free template if you just need a lookbook and store info, or describe your store to we.inc's AI (from $20/month) if you want copy, product pages, and layout generated automatically. Either way, you will still need a separate cart and checkout tool such as Shopify or Stripe payment links for actual online sales.
Describe your store in plain English and the AI builds a site with a lookbook, size guide, and store info. Edit anything by chat, visually, or in code.
A website for a women's boutique clothing store in Charleston called Magnolia & Thread, selling casual and workwear pieces, with a lookbook page, size guide, store hours, and an About page about the owner's background in fashion design.
Clothing sells on how it looks, so plan for consistent, well-lit photos on a model or flat lay against the same background. Inconsistent photography is the fastest way to make a clothing site look unfinished.
Apparel has one of the highest return rates online, mostly from sizing guesses. A simple measurement chart per garment type (bust, waist, hip, inseam) is worth more than extra product copy.
We.inc's AI can build the storefront pages, but taking payment and managing inventory requires connecting to Shopify, Squarespace Commerce, or a similar platform, or linking out to one.
Clothing lines change by season, so plan your site structure (collections page, sale page) so you can swap products in without rebuilding the whole site each time.
Beyond your domain (about $10 to $20 a year), a clothing store selling online will need a separate cart and payment processor such as Shopify or Stripe, which has its own monthly cost. For a lookbook-style site with AI-written copy and custom layout, Starter at $20/month is usually enough; stores that want frequent AI edits to collections and copy may prefer Pro.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
You can publish up to 3 template sites on we.inc for free with a we.inc address and no AI. To have the AI write and build a custom lookbook site, Starter starts at $20/month for 250 credits. Your own domain runs about $10 to $20 a year on top of that.
We.inc does not include a built-in cart or checkout. The AI can build product and lookbook pages, but you would link out to a tool like Shopify, Etsy, or Stripe payment links to actually process sales.
At minimum a home page, a lookbook or collections page, a size guide, an about page, and contact or store location details. Adding a size guide specifically helps cut down on sizing-related returns.
Yes, custom domains, SSL, and hosting are included on paid plans, so you can connect a domain you already own or buy one through we.inc.
The AI writes real page content and titles, which gives you a foundation for search visibility, but ranking also depends on things like your store's Google Business listing and site age. There is no guaranteed ranking, but a clear, well-structured site is the starting point.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.