The best way to build a fashion designer website is to start from a free lookbook-style template if you just need a visual portfolio, or describe your label and collections to we.inc's AI (from $20/month) so it writes your design story and builds collection pages. Actual sales still need a separate cart tool such as Shopify, so the site itself typically focuses on presentation, press, and wholesale inquiries.
Describe your label and the AI builds a site with your collections, lookbook, and story. Edit by chat, visually, or in code.
A portfolio website for an independent fashion designer in New York named Mira Solene, showcasing her debut ready-to-wear collection with a lookbook page, a design story page about her use of natural fabrics, and a wholesale inquiry page for boutique buyers.
Group images by collection and keep lighting, background, and model styling consistent within each set. A lookbook that mixes production stills with phone photos undercuts an otherwise strong collection.
Materials, construction details, and inspiration give buyers and press something to write about beyond 'nice dress.' This is often what separates a memorable designer page from a generic one.
Boutique buyers look for line sheets, minimum order info, and a direct contact, which is different from a general customer contact form. Keep that inquiry separate and clearly labeled.
If you plan to sell pieces directly to consumers, you'll need a tool like Shopify or Etsy for cart and checkout; we.inc can build the presentation pages and link out to it.
Your domain costs about $10 to $20 a year. If you sell direct-to-consumer, budget for a separate e-commerce platform like Shopify on top of that. For an AI-built lookbook and design story site, Starter at $20/month typically covers it.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
A free we.inc template gives you a basic lookbook site with no AI. For AI-written collection pages and a design story, Starter is $20/month for 250 credits, plus about $10 to $20 a year for your own domain.
We.inc does not include a built-in store. The AI can build lookbook and collection pages, and you would link out to a platform like Shopify or Etsy for actual checkout and payment.
A strong home image, a lookbook organized by collection, a design story or about page, press or stockist listings, and a wholesale or contact page for buyers.
Yes, custom domains, SSL, and hosting are included on paid we.inc plans, so your label can run on its own domain instead of a we.inc address.
The AI writes real page content and titles, which helps if someone searches your label name, but most fashion press and buyer interest still comes from showrooms, trade shows, and direct outreach rather than search traffic alone.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.