Big Cartel not the right fit? Here are the best alternatives for building your website or web app and growing your business.
Big Cartel is a popular choice, but it's not the only option. Whether you need more features, better pricing, or a different approach, these alternatives might be a better fit for your needs. We've compared the top options based on features, pricing, ease of use, and overall value.
AI website and app builder. Describe what you want in chat and advanced AI models generate a live, editable site or web app in your browser. Refine visually with click-to-edit or in a full code editor.
Best for: Anyone who wants to build a website or web app by describing it, then refine it visually or in code
Pricing: Free plan: 3 template sites, no AI. AI plans from $20/mo.
Pros: Chat-to-build: describe it, AI builds a live site or app; Visual click-to-edit plus a real code editor (Monaco); Publish instantly with free SSL on a we.inc subdomain or custom domain; Export the full React/Vite/TypeScript/Tailwind code to GitHub, no lock-in; White-label reseller option for agencies (keep 100% of revenue)
Cons: Newer platform with a growing template library; Advanced e-commerce features still expanding
The most popular dedicated e-commerce platform.
Best for: Businesses focused primarily on online retail
Pricing: From $39/mo
Pros: Huge app store; Great checkout; Strong community
Cons: Transaction fees; Monthly app costs add up; No CRM included
Enterprise-grade e-commerce with no transaction fees.
Best for: Growing e-commerce businesses needing advanced features
Pricing: From $39/mo
Pros: No transaction fees; B2B features; Multi-channel selling
Cons: Revenue-based pricing tiers; Limited free themes; No marketing tools
WordPress e-commerce plugin with full customization.
Best for: WordPress users wanting full e-commerce control
Pricing: Free plugin + hosting costs
Pros: Fully customizable; Large plugin library; Open source
Cons: Requires hosting; Plugin costs; Technical maintenance
Beautiful e-commerce built into Squarespace's design platform.
Best for: Design-focused brands selling online
Pricing: From $17/mo (Core)
Pros: Beautiful product pages; Integrated with Squarespace; No transaction fees on higher plans
Cons: Limited product options; No CRM; No marketing automation
Embeddable e-commerce that works with any website.
Best for: Businesses wanting to add e-commerce to an existing site
Pricing: Free / from $15/mo
Pros: Works with existing sites; Multi-channel selling; Free plan available
Cons: Limited standalone features; Basic design options; No CRM
Prices come from each vendor's public pricing page and are not individually dated, so they may have changed. Confirm on the vendor's site before you buy.
Big Cartel is built for small shops run by artists and makers. People usually outgrow it when they want more products, more design control or more ways to sell. Shopify is the common next step for a growing store, Squarespace Commerce suits sellers whose photos do the selling, Ecwid adds a shop to a site you already have, and WooCommerce gives full control on WordPress.
If you sell a handful of pieces and mostly need a portfolio with a buy button, a website builder that takes payments may be enough.
The best alternative depends on your needs. We.Inc is the top choice if you want to describe your site or app in chat and have AI build it live, then refine it visually or in code and export the full source. For a more specialized tool, check our full comparison above.
Ecwid has a free plan and WooCommerce is a free WordPress plugin (you pay for hosting). Most other store builders offer a free trial rather than a free plan, so check each vendor's pricing page.
Most alternatives, including We.Inc, offer import tools and migration assistance to help you switch. The process typically takes a few hours to a few days depending on the complexity of your setup.
Shopify, Ecwid, WooCommerce, Squarespace Commerce and BigCommerce. For handmade goods, Etsy is also a common alternative, though it is a marketplace rather than your own store.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.
