How BrightPath Education Grew Revenue 3× After Consolidating Their Stack
A 45-person edtech company replaced five disconnected tools with We.Inc — and saw results within the first quarter.
BrightPath Education is a 45-person edtech company that sells online courses to working professionals. When they came to us, their growth had stalled — not because of their product, but because their tooling was holding them back.
The Challenge
BrightPath's marketing team ran campaigns in Mailchimp, their sales reps tracked leads in HubSpot, and their social media coordinator toggled between Buffer and Later. Weekly reporting meant exporting CSVs from four dashboards, pasting them into a shared Google Sheet, and hoping the numbers lined up.
"We were spending more time managing tools than managing growth," said Priya Sharma, BrightPath's Head of Marketing.
New hires took two to three weeks just to get access and training across all platforms. Leads fell through the cracks because handoffs between marketing and sales happened over Slack messages.
The Solution
We migrated BrightPath onto We.Inc in eleven days. Their entire marketing, sales, and social workflow now lives in a single workspace:
- **[Lead capture](/features/lead-scoring)** — website forms and AI assistant conversations feed directly into the CRM, with automatic visitor analytics based on page visits and email engagement.
- **[Email sequences](/features/email-sequences)** — nurture campaigns trigger based on real user behaviour, not static lists.
- **[Social scheduling](/features/content-calendar)** — one calendar for LinkedIn, Instagram, and Facebook, with cross-platform analytics in real time.
The Results
Within six months of switching:
- **3× revenue growth** — from