Framer Templates: How to Choose, Buy and Customize One

By Umair Ali Sadaqat · Updated November 6, 2026 · Editorial policy

Framer templates explained: where free and paid ones live, what to check before you buy (CMS, breakpoints, licence), and how to customize one.

Short answer: Framer templates live in Framer's own marketplace, where you can filter for free and paid ones. Pick one by checking its CMS setup, how it behaves on phone and tablet widths, and the creator's licence and refund terms. Then remix it into your workspace and replace the content. Prices on the first marketplace page ran from $2 to $149 (checked November 2026).

Where Framer templates live

The main source is the official marketplace at framer.com/marketplace/templates. Framer describes it as free and premium website templates, from portfolio sites to ecommerce stores. You can sort by Trending, Best and Recent, and browse categories such as Portfolio, Agency, SaaS, AI, Ecommerce, Real Estate, Restaurants and Weddings (checked November 2026).

Outside the marketplace, individual designers sell Framer templates from their own sites. These usually arrive the same way: a link that copies the project into your workspace. Treat those like any independent purchase and check the seller carefully.

Free templates

Framer's help documentation says to click Use for Free on a free template. Free templates are good for testing a layout, but they tend to be lighter on pages and CMS structure than paid ones. They are also the ones most people will pick, so expect to change the visuals if you want the site to look distinct.

Paid templates

For a paid template, you click Buy for… and finish checkout on the creator's website. You then get an email with a remix link, and opening it copies the project into your workspace. Framer's help article is explicit that Framer does not process template payments or manage refunds, because purchases are handled by the creator (checked November 2026). So the refund policy is something to read before you buy, not after.

What to check before you buy

Open the live preview on a laptop and on your phone, then work through this list.

Copyable pre-purchase checklist

[ ] CMS: Does it include collections for blog posts, projects or products? Count the collections and compare them with your plan's limits (see the plan table below).
[ ] Breakpoints: Resize the preview to desktop, tablet and phone widths. Check that the nav collapses, headings don't wrap awkwardly and no section scrolls sideways.
[ ] Licence: Is use on client sites allowed? Is resale or redistribution banned? Is it one site or many? The terms are set by the creator, so find them on the listing or the creator's site.
[ ] Refunds: Written down by the creator? Framer does not handle template refunds.
[ ] Updates and support: Does the creator say how to reach them, and do they list updates?
[ ] Fonts and images: Are the fonts free to use on the web? Are demo photos included, or only placeholders you'll need to replace?
[ ] Page count: Does it have the pages you need (pricing, contact, legal), or will you build them from scratch?
[ ] Speed: Run the live preview through a page speed test. Heavy animation and large hero videos are the usual culprits.

Match the plan to the CMS

Framer's pricing page lists the following (monthly prices on yearly billing, checked November 2026):

Plan	Price	Custom domain	CMS collections	CMS items
Free	$0	Not included	10	See pricing page
Basic	$10 a month	Included	2	1,000
Pro	$30 a month	Included	10	2,500

The catch: a template with a blog, a case-study collection, a team collection and a testimonials collection already uses four collections, which is more than Basic allows. Count the collections in the template before you decide on a plan.

Comparison: which type of Framer template fits

Template type	Typically costs	Best for	Watch out for
Free marketplace template	$0	Testing a layout, personal pages	Lots of other sites using the same look; fewer CMS collections
Low-priced paid template	Low single or double digits (the first marketplace page showed $2 and $15 listings)	Portfolios and one-page sites	Check phone layout and licence; support can be thin
Premium agency or SaaS template	Up to $149 on the first marketplace page	Multi-page company sites with a blog and CMS	May need a Pro plan for the collections it uses
Creator's own store	Set by the seller	A look you can't find in the marketplace	Seller's own licence and refund terms apply; Framer won't mediate

How to customize a Framer template

Get the project. Click Use for Free, or buy and open the emailed remix link, so the project lands in your workspace.
Duplicate it before editing. Keep an untouched copy so you can compare against the original layout.
Set your fonts and colors first. Change the shared styles, not individual layers, so the change flows through every page.
Replace the CMS content. Swap the demo posts, projects or products for your own, and delete the entries you won't use.
Rewrite the copy, section by section. Delete sections you don't need rather than hiding them, so the page stays light.
Check each breakpoint. Go through desktop, tablet and phone widths for every page, including the CMS detail pages that people forget.
Set page titles, descriptions and share images. Templates ship with the creator's placeholder metadata.
Publish on a plan that fits. Connecting a custom domain needs a paid plan, according to Framer's pricing page.

Palette sanity check

When recoloring, test contrast. Body text of #1F2937 on a #FFFFFF background clears the WCAG AA threshold of 4.5:1 for normal text. Light grey text on white is the usual failure in template demos, so check it before you ship.

When a template isn't the right call

Templates save time on layout, but the cost is a look that other sites share, and the CMS structure is built around the creator's assumptions. If you want to compare approaches, our Framer vs Webflow and Framer vs Wix pages cover the trade-offs, and Framer alternatives lists other options. For a broader view of the tool itself, see our Framer comparison. If you also plan to add motion, Framer Motion examples shows what the animation library does.

If you'd rather start from a template outside Framer, We.Inc's free plan lets you publish up to three sites from ready-made templates; browse them in our templates or the wider website templates collection. The AI builder that drafts a site from a prompt starts on the Starter plan at $20 a month. You can sign up here.

A quick buying rule

Spend five minutes on the phone preview and the licence text before anything else. A template that looks great on a laptop but breaks on a phone, or that forbids client use when you're building for a client, costs far more to fix than the purchase price.

Frequently asked questions

Are there free Framer templates?

Yes. Framer's template marketplace lists both free and paid templates, with filters for each. For a free one, the help documentation says to click Use for Free. Paid ones use a Buy button instead (checked November 2026).

How much do Framer templates cost?

On the first page of Framer's marketplace, listed prices ran from $2 to $149 (checked November 2026). Prices are set by each creator, so they change, and the marketplace also lists free templates.

Does Framer handle refunds for templates?

Not directly. Framer's help article on using templates says Framer does not process template payments or manage refunds, and that all purchases are handled by the template creator (checked November 2026). Read the creator's refund terms before you pay.

Do I need a paid Framer plan to publish a template?

You can work on a project on the Free plan, but Framer's pricing page says you need a paid plan to connect a custom domain. Basic is $10 a month and Pro is $30 a month on yearly billing (checked November 2026).

How does a paid Framer template reach me after I buy it?

According to Framer's help documentation, you check out on the creator's site and receive a remix link by email. Opening that link copies the project into your Framer workspace (checked November 2026).

Can I use a Framer template for a client site?

That depends on the creator's licence, not on a single Framer rule. I could not find buyer licence terms on Framer's marketplace or help pages, so read the licence on the template listing or the creator's site, and ask the creator in writing if it is unclear.

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