Hair Salon Website Design: Pages, Costs and a Template

By Umair Ali Sadaqat · Updated September 18, 2026 · Editorial policy

Hair salon website design that fills the chair: the pages a salon needs, how to show your work and prices, online booking, typical costs, a launch checklist and a template you can copy.

Short answer (September 2026): good hair salon website design shows your best work in the first screen, makes booking one tap away, lists services with starting prices, introduces each stylist and their specialty, and makes location, hours and policies easy to find. It should look like your salon feels. Below is a page-by-page template, the must-have pages, typical costs and a launch checklist.

Build your salon website. Start from a ready-made template on the free plan (up to three published sites), or describe your salon in one prompt and let the We.Inc AI builder draft every page, available from the $20 a month Starter plan. Create your account, see what the hair salon website builder sets up, or start from a design: Lum Salon and Beauty Spa, Veil Lash and Brow, Crown and Blade Barbershop.

Choosing a salon is visual and personal. People want to see your work, know roughly what it will cost, and trust that the stylist gets their hair type. Your site should answer all three before they ever pick up the phone.

What the best salon websites have in common

Work first. Big, well-lit photos of real results, not stock models.
Booking everywhere. A Book now button in the header, on every service and on every stylist profile.
A readable price menu. Services grouped by type with "from" prices.
Stylist profiles. Photo, specialties, level, and a link to book with that person.
Policies in plain words. Deposits, cancellations, late arrivals, patch tests, colour consultations.
A clear sense of the space. A few photos of the salon so first-timers feel at home.
Location made simple. Map, parking, nearby landmarks, opening hours.

Free salon website template (copy this structure)

Home page

Header: logo, Book now, phone, Instagram link.
Hero: your best photo with "Hair salon in [Neighbourhood]" and a line about what you are known for (lived-in colour, curly cuts, bridal). Button: Book an appointment.
Services snapshot: cuts, colour, treatments, styling, each with a from price.
Gallery strip: six to nine photos of real work.
Meet the team: stylist cards linking to profiles.
Reviews: three short quotes.
Visit us: map, hours, parking.
Final booking call to action.

Service pages (one per main service)

H1: "Balayage in [Neighbourhood]"
What the service is and who it suits
Photos of real results
Price range, time in the chair and aftercare
Which stylists specialise in it
FAQs and a booking button

Team, gallery, policies and contact

Team: each stylist with photo, specialties, level, booking link
Gallery: grouped by service, updated monthly
Policies: deposits, cancellations, patch tests, children, accessibility
Contact: map, phone, hours, parking, email

Must-have pages for a salon website

Page	What goes on it	Must-have?
Home	Best work, booking, services, team, location	Yes
Services and prices	Full menu with from prices and time	Yes
Individual service pages	Colour, balayage, extensions, curly cuts, bridal	Recommended
Team	Stylist profiles with specialties and booking links	Yes
Gallery	Real results grouped by service	Yes
Policies	Deposits, cancellations, patch tests	Yes
Bridal or events	Packages, trials, travel	If you offer it
Gift cards	Buy online	Nice to have
Contact	Map, hours, phone, parking	Yes

Writing copy that books appointments

Describe results, not processes. "Soft, low-maintenance colour that grows out beautifully" sells better than a list of techniques.
Say who each service suits. "Best for fine hair" or "great if you want less upkeep".
Put prices near photos. People decide faster when the look and price sit together.
Welcome first-timers. A short "Your first visit" section lowers the nerves.
Keep policy copy kind but firm. Clear rules protect your time without scaring people off.

Salon website design mistakes

Stock photos. Clients can tell, and it hides the thing that makes you different.
Booking only by phone. Many clients book late in the evening.
Out-of-date prices. Nothing annoys a client more than a surprise at the till.
Huge uncompressed images. Galleries are the usual reason salon sites load slowly on phones.
A site that looks nothing like the salon. The look should match the chair they will sit in.
No mention of hair types. If you specialise in curly, coily or textured hair, say so clearly.

Features worth adding once the basics work

When the core pages are live and booking well, these additions tend to pay off for salons:

New client offer. A clear, time-limited welcome offer on the home page and booking page, if it fits your pricing. Say exactly what is included.
Colour consultation booking. A free 15-minute slot for colour changes and corrections, so complex jobs are quoted properly before the big appointment.
Hair type guide. A page explaining which stylists work with fine, thick, curly, coily or textured hair, linked from each profile.
Gift cards online. Easy extra revenue around holidays, and gift card buyers often become clients themselves.
Aftercare pages. How to look after new colour, extensions or a keratin treatment. Clients come back to them and they help your pages rank.
Product shop. If you sell retail, a small shop of your best-selling products lets clients reorder between visits.
Careers page. Good stylists look at your site before applying. A page about your culture, education and chairs available helps you hire.

SEO basics for salons

Title pages with service plus area: "Balayage in Brooklyn Heights | Lumen Hair Studio".
Complete your Google Business Profile with services, prices, photos and your booking link.
Keep your name, address and phone identical across your site, booking app and directories.
Ask for reviews after appointments and reply to them.
Add HairSalon or BeautySalon schema with your details and hours.

Salon website cost

Route	Typical upfront	Typical ongoing
AI or DIY website builder	$0 to a few hundred dollars	$0 to about $40 a month
Freelance designer	$1,000 to $4,000	Hosting plus an optional care plan
Agency	$3,000 to $10,000+	Often a monthly retainer for SEO or social
Booking software	Usually none	Varies by provider and team size
Domain		Roughly $10 to $20 a year

*Typical 2026 ranges, not quotes.*

Build your salon website from one prompt

On We.Inc you can publish a ready-made template on the free plan, or upgrade to Starter ($20 a month) and type one prompt, for example "a website for a hair salon in Brooklyn Heights known for lived-in colour and curly cuts, with a service menu and from prices, four stylist profiles, a gallery and a Book now button linking to our booking app". The AI builder drafts every page. Swap in your own photos and publish.

See the features set up for salons on the hair salon website builder page. Also useful: how to make a booking website.

Salon website launch checklist

Book now in the header and on every service and stylist
Services with from prices and time in the chair
At least 12 real photos, compressed for speed
Stylist profiles with specialties
Deposits, cancellation and patch test policies
Map, hours and parking details
Booking link tested on a phone
Instagram linked, best posts featured
Google Business Profile linked and complete

Get those right and your site becomes the easiest way to book a chair at your salon.

Build your salon website

Publish a salon site from a free template, or let the We.Inc AI builder draft every page from one prompt on a paid plan, then edit anything. Create your account, see the hair salon website builder, or start from a design: Lum Salon and Beauty Spa, Veil Lash and Brow, Crown and Blade Barbershop.

Frequently asked questions

What should a hair salon website include?

Online booking in the header, a service menu with prices or starting prices, a gallery of your real work, stylist profiles with their specialties, reviews, location with parking and hours, and your policies for cancellations, deposits and patch tests.

How much does a salon website cost?

Typical 2026 ranges: $0 to about $40 a month on a website builder, roughly $1,000 to $4,000 for a freelance designer, and $3,000 to $10,000 or more for an agency. Your booking software is usually a separate monthly cost. A domain costs roughly $10 to $20 a year.

Is there a free salon website template?

Yes. This article includes a page-by-page salon website template you can copy. On We.Inc, the free plan lets you publish up to three sites from ready-made templates. Drafting a custom salon site from a prompt with the AI builder starts on the Starter plan at $20 a month.

Should a salon list prices on its website?

Yes, at least starting prices. Clients want to know if a colour service is in their budget before booking. Use 'from $X' pricing, explain what changes the price (length, thickness, stylist level) and note if a consultation is needed for colour corrections.

Do I need a website if my salon uses Instagram and a booking app?

A website still helps. It shows up when people search 'hair salon near me', it collects your services, prices, policies and reviews in one place, and it is yours. Link your booking app and embed your best Instagram work instead of choosing one.

How can a hair salon rank on Google?

Create pages for your main services (balayage, colour, cuts, extensions, bridal), put your neighbourhood or town in titles, complete your Google Business Profile with photos and booking link, keep your details identical everywhere and ask happy clients for reviews.

Start building

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