Kartra vs Wix: do you need a marketing system or a website?

These two get compared, but they are built for different jobs. Kartra sells digital products through funnels, email and memberships. Wix builds a general website. The right pick depends on how you make money.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

The short answer

Pick Kartra if your business is selling courses, coaching or memberships online and you want pages, checkout, email, SMS and a contact list in one login. Its cheapest plan, Essentials, is $59 a month ($52 billed yearly) and is capped at 5 pages, 1 product and 500 contacts.

Pick Wix if you mainly need a good website: a business, portfolio or shop site with a free plan to start and paid plans that cost a fraction of Kartra's. Add an email tool later if you need one.

Side by side

KartraWix
Free planNoYes, with Wix ads and a wixsite.com address
Entry priceEssentials $59/mo, or $52/mo billed yearlyLight $17/mo billed yearly (US, Sept 2026)
Higher plansStarter $119 ($99 yearly), Growth $229 ($189), Professional $549 ($429)Core $29, Business $39, Business Elite $159
Pages5 on Essentials, unlimited from StarterNot limited by plan
Contacts and email500 contacts and 10,000 emails a month on Essentials; 2,500 contacts and unlimited email on StarterEmail marketing is an add-on, with a small free allowance
Fees on your sales5% on Essentials, 0% from StarterNo Wix fee; card processing applies, and selling needs Core or above
Courses and membershipsBuilt in: 1 on Essentials, unlimited from StarterPossible through Wix apps

Kartra prices from kartra.com/pricing, checked November 7, 2026. Wix sets prices by country; the Wix figures are from our September 24, 2026 US check, so confirm yours on wix.com/plans.

Pros and cons

Kartra

Best for: Course creators, coaches and info-product sellers who want funnels, email and checkout in one place

Price: Essentials $59/mo ($52 yearly) up to Professional $549/mo ($429 yearly), checked Nov 7, 2026

Pros: Pages, checkout, email, SMS, memberships and affiliates in one account; No Kartra fee on sales from the Starter plan up; Funnel mapping and automations built for selling digital products

Cons: Essentials is tight: 5 pages, 1 product, 500 contacts and a 5% sales fee; Costs several times a normal website builder once you need Starter; Overkill if you do not sell online

Wix

Best for: Small businesses, creators and shops that need a flexible website first

Price: Light $17, Core $29, Business $39, Business Elite $159 a month billed yearly (US, Sept 24, 2026 check)

Pros: Free plan to build and test before paying; Large template library and app market; Entry plans cost far less than Kartra's

Cons: Marketing automation and courses come from apps and add-ons, not one system; Prices differ by country; Selling needs Core or higher

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Count what you would replace

Kartra looks expensive next to Wix until you list what it replaces: an email platform, a course host, a checkout tool and a funnel builder. If you pay for three of those today, Kartra's Starter plan may cost about the same as your current stack. If you pay for none of them, you would be buying a marketing system to run a website.

Check Essentials carefully before choosing it as a cheap way in. Five pages and one product suit a single launch, not a full business site.

Who should pick which

A coach selling a programme, a creator with a paid community or a trainer with an online course will feel at home in Kartra.

A restaurant, a contractor, a photographer or a local shop will get more from Wix: their customers want the hours, the menu, the portfolio and a contact form, not a funnel.

If you would rather describe the site and have AI build it, We.Inc writes the pages for you and lets you keep editing them; it is a website builder, not an email system.

Start from a template

Sources

Frequently asked questions

Is Kartra more expensive than Wix?

Yes, for a website alone. Kartra started at $59 a month ($52 billed yearly) on November 7, 2026, while Wix's paid plans started at $17 a month billed yearly at our September 2026 US check. Kartra includes email, courses and checkout tools that Wix sells as add-ons.

Does Kartra have a free plan?

Its pricing page listed no free plan on November 7, 2026. Wix has a free plan with ads on a wixsite.com address.

Can Wix do what Kartra does?

Partly. Wix can sell products and run memberships through its apps, and it has email marketing as an add-on, but it is not one connected funnel and automation system like Kartra.

Does Kartra charge a fee on sales?

Essentials charges 5% on sales. Starter, Growth and Professional list 0% Kartra transaction fees. Payment processor fees still apply.

Related reading

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