Bing Places for Business is Microsoft's free tool for listing a business on Bing search results and Bing Maps. Since October 2025 it lives at bing.com/forbusiness instead of bingplaces.com. If you already have a Google Business Profile, you can import it, which carries over details such as your name, hours and contact information.
| Question | Answer |
|---|---|
| Cost | Free |
| Address | bing.com/forbusiness (was bingplaces.com) |
| Where listings show | Bing search results and Bing Maps |
| Fastest start | Import from Google |
| Many locations | Bulk editing tools in the dashboard |
Updated
Most small businesses set up Google first and forget Bing. Bing Places takes a few minutes once your Google profile is in good shape, because the import does most of the typing. Use the checklist below to work through it, then keep both listings saying the same thing.
Ticks are kept in this browser only.
Search engines compare your listing with your site. Put the same name, address and phone on the contact page, in plain text rather than inside an image.
The address element marks contact details for the page's owner. The phone link opens the dialler on mobile.
<address>
<strong>Harbour Street Bakery</strong><br>
12 Harbour Street, Portsmouth PO1 2AB<br>
<a href="tel:+442392000000">023 9200 0000</a>
</address>Microsoft says these listings are how a business appears in Bing search results and on Bing Maps, so without one you depend on whatever Bing has gathered elsewhere.
It is also a citation: one more trusted place that states your name, address and phone the same way your website does.
Microsoft's 2025 redesign added real-time status updates, bulk editing for businesses with several locations, and a recommendation tool that suggests missing details such as photos, website, hours, social profiles and, for restaurants, menus or online ordering.
Yes. Microsoft describes Bing Places for Business as a free online platform for creating and managing listings.
It moved. In October 2025 Microsoft said the domain would change from www.bingplaces.com to www.bing.com/forbusiness, and that existing users would be migrated with their logins kept.
Yes. Bing Places has an import from Google. Microsoft says the new import is faster and better at keeping attributes such as business name, hours and contact details.
The options depend on your listing and are shown in the dashboard. Microsoft's announcement does not list every method, so follow what the dashboard offers for your business rather than a third-party guide.
Related: How to get your business on Google, Local citations and NAP consistency, Google Business Profile optimization, Small business SEO.
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