Examples of small-business websites with blogs, showing how each article connects to a specific service page and an enquiry action. Includes page-map diagrams, a comparison table and a copyable blog brief.
<p class="lead text-xl text-[#3a3a3a] mb-8"> A blog on a business website is useful when each article answers a real customer question and then points to the service that solves it. Without that link, a blog becomes a separate diary that nobody acts on. Below are four labelled examples, each shown as a page map from article to service page to enquiry. The business names are made up, and the pictured designs are examples We.Inc produced from a one-sentence prompt, not customer sites. </p>
<h2>How we picked these examples</h2> <p>We chose four service businesses whose customers research before they buy: an accountant, an HVAC contractor, a florist and a consultant. For each, we show one article, the service page it should lead to, and the enquiry action. We do not claim any traffic or sales results; the point is the structure.</p>
<h2>Annotated examples with page maps</h2> <h3>1. Accountant (example design: "Portland Accounting Partners")</h3> <figure> <img src="/img/showcase/accountants-1600.webp" alt="Example accounting firm website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real firm.</figcaption> </figure> <pre><code>Article: "What records a sole trader should keep for their tax return"
| in-text link: "we prepare sole trader returns" |
v Service page: /services/sole-trader-tax-returns
| button: "Book a free 15-minute call" (only if you offer one) |
v Enquiry: call booking form</code></pre> <h3>2. HVAC contractor (example design from the "hvac-contractors" prompt)</h3> <figure> <img src="/img/showcase/hvac-contractors-1600.webp" alt="Example HVAC contractor website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real business.</figcaption> </figure> <pre><code>Article: "Why is my furnace blowing cold air? 5 checks before you call"
| in-text link after the checks: "furnace repair" |
v Service page: /furnace-repair (area served, what a visit includes)
| tap-to-call + short form |
v Enquiry: callout request with address and symptoms</code></pre> <h3>3. Florist (example design from the "florists" prompt)</h3> <figure> <img src="/img/showcase/florists-1600.webp" alt="Example florist website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real shop.</figcaption> </figure> <pre><code>Article: "Which flowers are in season for a June wedding"
| link: "see our wedding flower packages" |
v Service page: /weddings (packages, "from" prices, delivery area)
| button: "Check your date" |
v Enquiry: date, venue, budget range</code></pre> <h3>4. Consultant (example design: "Catalyst Consulting")</h3> <figure> <img src="/img/showcase/consultants-1600.webp" alt="Example consulting firm website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real firm.</figcaption> </figure> <pre><code>Article: "A one-page checklist for your first operations review"
| link: "our operations review service" |
v Service page: /operations-review (scope, timeline, what you get)
| button: "Request a proposal" |
v Enquiry: company size, problem, timing</code></pre>
<h2>Comparison table</h2> <table> <thead><tr><th></th><th>Accountant</th><th>HVAC</th><th>Florist</th><th>Consultant</th></tr></thead> <tbody> <tr><td>Article type</td><td>Explainer</td><td>Troubleshooting</td><td>Seasonal guide</td><td>Checklist</td></tr> <tr><td>Reader's moment</td><td>Before tax deadline</td><td>Something broke</td><td>Planning an event</td><td>Scoping a problem</td></tr> <tr><td>Links to</td><td>One service page</td><td>One service page</td><td>Packages page</td><td>One service page</td></tr> <tr><td>Enquiry action</td><td>Book a call</td><td>Call now / form</td><td>Check your date</td><td>Request a proposal</td></tr> <tr><td>Update cadence</td><td>Yearly (rules change)</td><td>Seasonal</td><td>Seasonal</td><td>When method changes</td></tr> </tbody> </table>
<h2>Copyable blog brief</h2> <pre><code>Customer question (in their words): Who asks it and when: Answer in 2 sentences (goes at the top): Service page this article links to: Where the link goes (after which step): Enquiry action on that service page: Date to review/update:</code></pre>
<h2>What to adapt and what not to copy</h2> <ul> <li><strong>Adapt:</strong> the article-to-service-page-to-enquiry structure, and answering the question in the first lines.</li> <li><strong>Do not copy:</strong> other blogs' text or images, or publish invented statistics. If you quote a number, link the source.</li> <li>Fewer, useful articles tied to services usually beat many generic posts.</li> <li>Keep advice articles accurate and dated, especially tax, legal or safety topics.</li> </ul> <figure> <img src="/images/app/blog-1200.webp" alt="The blog panel in the We.Inc builder" loading="lazy" width="1200" height="750" /> <figcaption>We.Inc sites can include a blog, managed from the blog panel in the builder.</figcaption> </figure>
<h2>Start from a suitable template</h2> <p>Browse the <a href="/website-templates/business">business website templates</a>, read <a href="/guides/how-to-add-blog-to-website">how to add a blog to your website</a>, or see how the <a href="/website-builder">We.Inc website builder</a> works. Free plan: up to 3 template sites on a we.inc address. AI building and custom domains start on Starter at $20/month (<a href="/pricing">pricing</a>). Check pages with the <a href="/tools/website-grader">website grader</a>, and compare costs with the <a href="/tools/website-cost-calculator">website cost calculator</a>.</p> <p><a href="https://my.we.inc/signup">Start building your business website</a></p>
Not always. A blog helps when customers research before buying and you can answer their questions well. Each article should link to the service that solves the problem.
Answer the question first, then link to the one service page that helps, using descriptive link text. That page should have a clear enquiry action.
No. The names are made up and the pictured designs are examples We.Inc produced from a one-sentence prompt.
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