What a car dealership website needs before you pick a builder: a page map for used vehicles, trade-in appraisal and financing, a labelled example design with an editable brief, cost and integration boundaries, and when you need specialist dealer software instead.
<p class="lead text-xl text-[#3a3a3a] mb-8"> A small independent dealer needs a site that shows current stock clearly, makes a trade-in appraisal request easy from a phone, explains financing without promising approval, and makes it simple to call or visit. A general website builder handles that well if your stock list is small enough to update by hand. If you need live inventory feeds from dealer management software or third-party listing sites, you need specialist dealer software, or a builder that can embed it. </p>
<h2>What this trade needs before choosing a builder</h2> <ul> <li><strong>Stock:</strong> how many vehicles, how often they change, and who updates the site. Twenty cars updated weekly is a manual job; hundreds changing daily needs a feed.</li> <li><strong>Enquiry paths:</strong> a vehicle enquiry, a trade appraisal form and a finance enquiry, each short enough to finish on a phone.</li> <li><strong>Compliance text:</strong> advertised prices and finance wording are regulated in many places. In the US, used vehicles on the lot need the FTC <a href="https://www.ftc.gov/legal-library/browse/rules/used-car-rule" rel="noopener" target="_blank">Used Car Rule</a> Buyers Guide, and finance advertising falls under consumer credit rules. Check with your regulator or dealer association.</li> <li><strong>Trust:</strong> dealer licence number, physical address and hours, real reviews linked from your Google Business Profile.</li> </ul>
<h2>Page map: certified used vehicles, trade appraisal, financing</h2> <p>The example below uses "Grantwood Motors", a <strong>fictional dealership</strong> created as a labelled demonstration. Its sample prices, reviews and years in business are placeholders, not customer evidence.</p> <pre><code>/ "Grantwood Motors - inspected used cars, [town]" buttons: "See vehicles" | "Value my trade-in" /vehicles cards: photo, year/make/model, mileage, price, "Enquire" /vehicles/[car] photos, spec list, inspection notes, Buyers Guide note, enquiry form (name, phone, preferred contact time) /trade-in appraisal form: reg or VIN, mileage, condition, photos, phone; "we'll call with a figure after seeing the car" /financing how it works, what to bring, representative example only if your lender provides compliant wording; enquiry form (no credit decision promised) /about owner, licence number, address, hours, map link /contact tap-to-call, directions, hours</code></pre> <figure> <img src="/img/showcase/car-dealerships-1600.webp" alt="An example car dealership website design made with We.Inc" loading="lazy" width="1600" height="1000" /> <figcaption>An example car dealership design made with We.Inc (a template design, not a customer site).</figcaption> </figure>
<h2>Demonstration walkthrough and edit prompt</h2> <ol> <li>Pick a dealership design from the templates and replace the name, town, phone and hours.</li> <li>Build the vehicle cards from your current stock list; one card per car.</li> <li>Follow the enquiry journey yourself on a phone: open a car, tap "Enquire", submit, and check the email arrives. Repeat for trade-in and finance.</li> <li>On a paid plan, describe changes in plain words. An example edit prompt:</li> </ol> <pre><code>Add a "Value my trade-in" page with a short form: registration or VIN, mileage, condition (good / fair / needs work), up to 3 photos, name and phone. Put a "Value my trade-in" button next to "See vehicles" on the homepage. Keep the current colours and fonts.</code></pre> <figure> <img src="/images/app/builder-1200.webp" alt="The We.Inc builder editing a website draft" loading="lazy" width="1200" height="750" /> <figcaption>Editing a draft in the We.Inc builder.</figcaption> </figure>
<h2>Pricing and external integration boundaries</h2> <ul> <li><strong>We.Inc plans:</strong> Free gives up to 3 template sites on a we.inc address, with no AI credits and no custom domain. Starter is $20/month and adds AI building and custom domains; Pro $50 and Max $99 a month. AI generation uses credits (<a href="/pricing">pricing</a>).</li> <li><strong>What you add yourself:</strong> a domain, and any finance application or inventory widget from your own provider, embedded if the provider supports it. Check with the provider first.</li> <li><strong>Not included:</strong> credit checks, lender integrations, automatic stock syncing from dealer management systems or listing sites.</li> </ul> <p>Estimate the full budget with the <a href="/tools/website-cost-calculator">website cost calculator</a>.</p>
<h2>Who a website builder suits, and who needs specialist software</h2> <table> <thead><tr><th>Dealer</th><th>Good fit</th></tr></thead> <tbody> <tr><td>Independent lot, small stock updated by hand</td><td>A website builder</td></tr> <tr><td>Specialist or classic cars, few listings, lots of detail per car</td><td>A website builder</td></tr> <tr><td>Large stock changing daily, synced to listing sites</td><td>Dealer website software with inventory feeds</td></tr> <tr><td>Franchise dealer with manufacturer programme requirements</td><td>Whatever the manufacturer programme specifies</td></tr> </tbody> </table>
<h2>Editable brief to copy</h2> <pre><code>Dealership name + town: Stock size + how often it changes: Who updates vehicles: Main action: enquire on a vehicle / value trade-in / call Forms: vehicle enquiry, trade appraisal, finance enquiry (fields for each) Licence number + register link: Hours + address: Compliance wording supplied by: [regulator / lender / association] Integrations to embed (provider + confirmed embeddable):</code></pre>
<h2>Start from the chosen design</h2> <p>Browse <a href="/website-templates/business">business templates</a> or start in the <a href="/website-builder">We.Inc website builder</a>. After launch, run the <a href="/tools/website-grader">website grader</a>.</p> <p><a href="https://my.we.inc/signup">Start building your business website</a></p>
Yes, if your stock is small enough to update by hand. For live inventory feeds from dealer management software or listing sites, use dealer website software or embed your provider's inventory tool.
Home, a vehicle list with a page per vehicle, trade-in appraisal, financing information with an enquiry form, about (licence, address, hours) and contact.
The Free plan covers up to 3 template sites on a we.inc address. AI building and a custom domain start on Starter at $20/month; Pro is $50 and Max is $99 a month. Third-party finance or inventory tools are billed by their providers.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.