How to Add Your Website to Bing Webmaster Tools

The quickest route skips verification code entirely: in Bing Webmaster Tools, open My Sites, click Import, and sign in with the Google account that owns your Search Console property. Bing brings in the verified site and its sitemaps. Without Search Console, verify with a meta tag, an XML file or a DNS record.

Bing's ways to add a site
Method	What you do	Good when
Import from Google Search Console	Approve Bing's access to your verified sites	The site is already verified with Google
Meta tag	Add the msvalidate.01 tag to the homepage head	You can edit the head or your builder has a field
XML file	Upload BingSiteAuth.xml to the site root	You control the server files
DNS	Add a CNAME record	You manage the domain's DNS

Updated October 28, 2026

Bing's index also feeds other search and answer engines that license it, so a site missing from Bing can be missing from more than one place. Webmaster Tools shows what Bing has crawled and lets you submit sitemaps.

Add your site to Bing on We.Inc, WordPress, Wix, Squarespace or plain HTML

We.Inc

Connect Search Console first from the builder's SEO panel and publish.
In Bing Webmaster Tools, use Import from Google Search Console.
If you would rather use Bing's meta tag, ask the AI chat to add it to the homepage head, then publish and click Verify in Bing.
Submit your /sitemap.xml in Bing.

There is no Bing field in the SEO panel; the meta tag route goes through the AI chat, which uses credits on a paid plan.

WordPress

Import from Search Console if the site is verified there, or
Paste Bing's tag into your SEO plugin's Bing verification field and save.
Click Verify in Bing Webmaster Tools.

Plugins on WordPress.com need a paid plan.

Wix

In Bing, add your URL and copy the HTML meta tag.
In Wix, open SEO, then Tools and settings, then Site Verification.
Paste the tag for Bing and save.
Return to Bing and click Verify.

The site has to be published on a connected domain with indexing allowed.

Squarespace

Connect Google Search Console through Analytics, Search keywords.
In Bing Webmaster Tools, import the site from Search Console.
Submit your sitemap in Bing.

Pasting Bing's meta tag through Code Injection also works, but only on Core, Plus or Advanced plans.

Plain HTML

Add the msvalidate.01 meta tag to your homepage <head>, or upload BingSiteAuth.xml to the root.
Deploy and click Verify.

Bing's verification tag

Bing shows you the exact code in the add-site screen.

<meta name="msvalidate.01" content="YOUR_CODE" />

Sources

Bing Webmaster Blog, import sites from Search Console: https://blogs.bing.com/webmaster/september-2019/Import-sites-from-Search-Console-to-Bing-Webmaster-Tools (checked October 28, 2026, used for the Bing steps)
Wix Help Center, verifying with Bing Webmaster Tools: https://support.wix.com/en/article/verifying-your-site-with-bing-webmaster-tools (checked October 28, 2026, used for the Bing steps)
Squarespace Help Center, verifying with Google Search Console: https://support.squarespace.com/hc/en-us/articles/205813918-Verifying-your-site-with-Google-Search-Console (checked October 28, 2026, used for the Bing steps)
Squarespace Help Center, using code injection: https://support.squarespace.com/hc/en-us/articles/205815908-Using-code-injection (checked October 28, 2026, used for the Bing steps)

What the import keeps in sync

Import pulls your verified sites and their sitemaps, up to 100 sites at a time. Bing rechecks ownership by syncing with Search Console from then on, so revoking that access means re-importing or verifying another way.

New sites can take up to 48 hours to show traffic data after import.

How it works

Sign in to Bing Webmaster Tools with a Microsoft, Google or Facebook account.
Choose Import from Google Search Console, or add the site URL by hand.
If adding by hand, pick meta tag, XML file or DNS and complete it.
Submit your sitemap and check URL inspection on a key page.

Tips

Verify Google first, then import; it saves editing your site twice.
Use IndexNow-capable platforms or plugins to tell Bing about new pages quickly.
Check the Site Explorer report after a week for pages Bing could not crawl.

Frequently asked questions

Do I need a separate verification for Bing if I use Google Search Console?

No. Importing from Search Console verifies the site in Bing automatically, as long as Bing keeps access to your Google account.

How long until my site appears in Bing?

Verification is immediate, but crawling and indexing take longer. Submitting a sitemap speeds discovery.

What is msvalidate.01?

It is the name of Bing's verification meta tag. Its content value is a code unique to your account.

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