What a jeweler's website needs before you pick a builder: a page map for custom engagement rings, ring sizing and stone setting or retipping, a labelled example design with an editable brief and edit prompt, cost and integration boundaries, and when you need specialist e-commerce software.
<p class="lead text-xl text-[#3a3a3a] mb-8"> A local jeweler's website has two jobs: show the quality of the work, and turn interest in high-value, personal pieces (custom rings, repairs) into a consultation. That is mostly an enquiry and appointment site with excellent photos, which a general website builder handles well. If your main business is selling hundreds of catalogue pieces online with stock, variants and shipping, you need dedicated e-commerce software instead, or alongside. </p>
<h2>What this trade needs before choosing a builder</h2> <ul> <li><strong>Photography:</strong> your own photos of your own work, sharp and consistent. Stock images undermine a jeweler more than most trades.</li> <li><strong>Enquiry paths:</strong> a custom design consultation, a ring sizing appointment, and a repair drop-off or quote request.</li> <li><strong>Accurate descriptions:</strong> metal content, stone type and whether stones are natural, lab-grown or treated must be described correctly. In the US, the FTC's <a href="https://www.ftc.gov/legal-library/browse/rules/guides-jewelry-precious-metals-pewter-industries" rel="noopener" target="_blank">Jewelry Guides</a> set out how; other countries have their own hallmarking and trading rules.</li> <li><strong>Trust:</strong> address, appointment hours, memberships you actually hold, and links to real reviews.</li> </ul>
<h2>Page map: custom engagement ring, ring sizing, stone setting and retipping</h2> <p>The example uses "Copperline Jewelers", a <strong>fictional jeweler</strong> created as a labelled demonstration. Any sample prices, reviews or years in business are placeholders, not customer evidence.</p> <pre><code>/ "Copperline Jewelers - custom rings and repairs, [town]" buttons: "Book a consultation" | "Repairs" /custom-rings process: consultation -> sketch -> CAD/wax -> make -> fit what to bring (budget range, inspiration, ring size) consultation request form (date options, budget range) /ring-sizing how sizing works, "book a free sizing" (if offered), note on resizing limits for some band styles /repairs stone setting, retipping prongs, chain repair, cleaning "from" prices only if you commit to them; quote form with photo upload /gallery own work, captioned (metal, stone, natural/lab-grown) /about maker, workshop, memberships held, address, hours /contact appointment hours, map link, tap-to-call</code></pre> <figure> <img src="/img/showcase/jewelers-1600.webp" alt="An example jeweler website design made with We.Inc" loading="lazy" width="1600" height="1000" /> <figcaption>An example jeweler design made with We.Inc (a template design, not a customer site).</figcaption> </figure>
<h2>Demonstration walkthrough and edit prompt</h2> <ol> <li>Pick a jewelry design and replace the name, town, hours and phone.</li> <li>Replace every image with your own photos; caption them accurately.</li> <li>Walk the custom ring journey on a phone: homepage, "Book a consultation", fill the form, confirm the email arrives. Repeat for a repair quote.</li> <li>On a paid plan, describe changes in plain words. Example edit prompt:</li> </ol> <pre><code>Add a "Repairs" page listing stone setting, retipping prongs, chain repair and cleaning, each with a one-line description. Add a quote form with name, phone, the repair type as a dropdown, and a photo upload. Link it from the menu and add a "Repairs" button next to "Book a consultation" on the homepage.</code></pre> <figure> <img src="/images/app/visual-edit-1200.webp" alt="Click-to-edit in the We.Inc builder, replacing a section on the page" loading="lazy" width="1200" height="750" /> <figcaption>Editing a section in place in the We.Inc builder.</figcaption> </figure>
<h2>Pricing and external integration boundaries</h2> <ul> <li><strong>We.Inc plans:</strong> Free gives up to 3 template sites on a we.inc address, with no AI credits and no custom domain. Starter is $20/month and adds AI building and custom domains; Pro $50 and Max $99 a month. AI generation uses credits (<a href="/pricing">pricing</a>).</li> <li><strong>Billed by others:</strong> your domain, an appointment booking tool if you embed one, and payment or shop providers.</li> <li><strong>Not included:</strong> stock control, variant catalogues, jewelry insurance valuations or financing.</li> </ul> <p>Estimate the full budget with the <a href="/tools/website-cost-calculator">website cost calculator</a>.</p>
<h2>Who a website builder suits, and who needs specialist software</h2> <table> <thead><tr><th>Jeweler</th><th>Good fit</th></tr></thead> <tbody> <tr><td>Custom and bespoke maker, appointments</td><td>A website builder</td></tr> <tr><td>Repair and service counter</td><td>A website builder</td></tr> <tr><td>Small collection, a few pieces sold by enquiry</td><td>A website builder, with a payment link from your provider</td></tr> <tr><td>Large online catalogue with stock, variants and shipping</td><td>Dedicated e-commerce software</td></tr> </tbody> </table>
<h2>Editable brief to copy</h2> <pre><code>Business name + town: Main action: consultation / repair quote / visit / buy Services (custom, sizing, setting, retipping, cleaning, other): Prices shown: yes / "from" / quote only Photos available (own work, with captions): Descriptions checked for metal and stone accuracy: yes/no Appointment hours + address: Memberships actually held (with links): Tools to embed (booking, payments) + confirmed embeddable:</code></pre>
<h2>Start from the chosen design</h2> <p>Browse <a href="/website-templates/business">business templates</a> or start in the <a href="/website-builder">We.Inc website builder</a>. After launch, run the <a href="/tools/website-grader">website grader</a>, and compress product photos first with the <a href="/tools/image-compressor">image compressor</a>.</p> <p><a href="https://my.we.inc/signup">Start building your business website</a></p>
Home, custom design with a consultation form, ring sizing, repairs with a quote form, a captioned gallery of your own work, about and contact with appointment hours.
For a small number of pieces sold by enquiry or payment link, yes. A large catalogue with stock, variants and shipping needs dedicated e-commerce software.
The Free plan covers up to 3 template sites on a we.inc address. AI building and a custom domain start on Starter at $20/month; Pro is $50 and Max is $99 a month.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.