Describe the subject, say what the picture is for, and choose the look: style, lighting, camera angle, colour mood and shape. You get three variations of one detailed prompt, plus a negative prompt listing what to leave out. Use them for site hero images, product shots, icons, game art and social posts.
The subject says what is in the picture. The style says how it is rendered: a photograph, a flat vector drawing, a pixel-art sprite. Lighting controls mood more than most people expect, since the same mug looks calm in soft window light and dramatic in a single hard side light.
Camera angle sets how the viewer relates to the subject. A low angle makes things look large and heroic, a high angle makes them look small, and an overhead flat lay suits products that sit on a table. Colour mood ties the picture to your brand or your game's palette.
For a website hero, ask for a calm background and open space, since the page will need room for a headline and a button. For a product, ask for a plain backdrop and soft light so the product, not the scene, carries the image. For a game, state the viewpoint (side-on, top-down, isometric) because that decides whether the art fits your screen.
For icons, simple works. Ask for one object, bold shapes and plenty of padding. Complex scenes shrink badly, and an icon has to read at the size of a thumbnail.
Image tools turn words into pictures with a lot of chance involved, so the same prompt gives a different image each run. That is normal. Judge a prompt by what most of its results look like, not the best or worst one.
If every result misses in the same way, change the prompt. If the results are all different but one of them is right, keep the prompt and run it again. A short, specific negative prompt helps with repeat faults such as blur or stray text, but a long one can crowd out the things you actually want.
No. It writes the text prompt. You paste it into the image tool you prefer. Nothing is sent from this page; the prompt is assembled in your browser from templates and your choices.
It is a list of things you do not want in the picture, such as blur, watermarks or extra fingers. Many image tools have a separate box for it. If yours does not, you can add 'avoid' followed by the list at the end of the prompt.
They use the same subject, style, lighting, camera angle and mood, but each uses a different composition phrase and a different set of quality words. Image tools respond differently to wording, so having three gives you a quick way to test.
Pick it from the place the image will be used. 16:9 and 21:9 suit wide banners, 1:1 suits product cards and profile pictures, 4:3 and 3:2 suit photos and blog images, and 9:16 suits stories and phone wallpapers.
It works best for scenes, products, icons and artwork. Image tools are unreliable at spelling words, so add real text to the picture afterwards in a design tool.
Related: Social media image sizes, Image compressor, Color palette from image.
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