Last updated September 19, 2026.
| Platform | Post type | Size (px) | Ratio |
|---|---|---|---|
| Feed Post (Square) | 1080 x 1080 | 1:1 | |
| Feed Post (Portrait) | 1080 x 1350 | 4:5 | |
| Feed Post (3:4 grid) | 1080 x 1440 | 3:4 | |
| Feed Post (Landscape) | 1080 x 608 | 16:9 | |
| Story / Reel | 1080 x 1920 | 9:16 | |
| Profile Picture | 320 x 320 | 1:1 | |
| Carousel Post | 1080 x 1080 | 1:1 | |
| Feed Post | 1200 x 630 | 1.91:1 | |
| Feed Post (Square) | 1080 x 1080 | 1:1 | |
| Cover Photo | 820 x 312 | 2.63:1 | |
| Profile Picture | 170 x 170 | 1:1 | |
| Story | 1080 x 1920 | 9:16 | |
| Event Cover | 1920 x 1005 | 1.91:1 | |
| Feed Post | 1200 x 627 | 1.91:1 | |
| Feed Post (Square) | 1080 x 1080 | 1:1 | |
| Profile Photo | 400 x 400 | 1:1 | |
| Cover Photo | 1584 x 396 | 4:1 | |
| Company Page Logo | 300 x 300 | 1:1 | |
| Company Cover | 1128 x 191 | 5.9:1 | |
| X (Twitter) | In-Stream Photo | 1600 x 900 | 16:9 |
| X (Twitter) | Feed Post (Square) | 1080 x 1080 | 1:1 |
| X (Twitter) | Profile Photo | 400 x 400 | 1:1 |
| X (Twitter) | Header Photo | 1500 x 500 | 3:1 |
| X (Twitter) | Card Image | 1200 x 628 | 1.91:1 |
| TikTok | Video | 1080 x 1920 | 9:16 |
| TikTok | Profile Photo | 200 x 200 | 1:1 |
| TikTok | Thumbnail | 1080 x 1920 | 9:16 |
| YouTube | Video Thumbnail | 1280 x 720 | 16:9 |
| YouTube | Channel Banner | 2560 x 1440 | 16:9 |
| YouTube | Profile Picture | 800 x 800 | 1:1 |
| YouTube | Shorts | 1080 x 1920 | 9:16 |
| YouTube | Community Post | 1200 x 675 | 16:9 |
| Standard Pin | 1000 x 1500 | 2:3 | |
| Square Pin | 1000 x 1000 | 1:1 | |
| Long Pin | 1000 x 2100 | 1:2.1 | |
| Profile Picture | 165 x 165 | 1:1 | |
| Board Cover | 222 x 150 | 1.48:1 |
Instagram feed: 1080 x 1350 px (4:5). Facebook feed: 1080 x 1350 px or 1200 x 630 px for link shares. LinkedIn feed: 1200 x 627 px or 1080 x 1080 px. X (Twitter): 1600 x 900 px. Stories, Reels, TikTok and YouTube Shorts: 1080 x 1920 px (9:16). YouTube thumbnail: 1280 x 720 px. Pinterest: 1000 x 1500 px (2:3).
A 4:5 post is 1080 x 1350 pixels. It is the tallest ratio Instagram and Facebook show in the feed without cropping, so it takes more of the screen than a square 1080 x 1080 post.
1920 x 1080 (16:9 landscape) is the standard for YouTube videos, and works for X (Twitter) and LinkedIn video. Turned upright, 1080 x 1920 (9:16) is the size for Instagram Stories and Reels, TikTok, Facebook Stories and YouTube Shorts.
If you make one image for every network, use 1080 x 1350 (4:5) for feeds and 1080 x 1920 (9:16) for Stories, Reels, Shorts and TikTok. A square 1080 x 1080 is the safest fallback because every feed shows it uncropped.
Out of every 10 posts, 5 are curated content from others, 3 are your own content, and 2 are personal or human posts about your team. It is a content-mix rule, not an image size rule.
1200 x 630 px (1.91:1) as the og:image. Facebook, LinkedIn, X, Slack, WhatsApp and iMessage all use it when someone shares your link. Keep it under 5 MB and keep text away from the edges.
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