Pick what you do, add your name, location and one detail that makes you different, then choose a call to action. The generator writes several bios from hand-written templates, formats them with line breaks for Instagram and TikTok or a single line for X and LinkedIn, and counts the characters as you edit. Character limits are as of September 2026; check the app, because they change. Everything runs in your browser. Nothing you type is sent to We.Inc or anyone else.
Most strong small-business bios follow the same shape: what you are and where, what makes you different, a proof detail, and one call to action. For example, for a bakery: "Sourdough bakery in Leeds" / "Slow-proved loaves, baked at 5am" / "Family-run since 2011" / "Order ahead at the link below". That is about 115 characters, well inside Instagram's 150.
Creators use the same shape with a different proof: "Podcast about starting small food businesses" / "New episode every Tuesday" / "Listen at the link".
Limits differ a lot. A 150-character Instagram bio will not fit TikTok's 80, so the generator writes shorter variants for TikTok and drops the proof line first. X allows 160 but shows the bio on one line, so parts are joined with a separator. A LinkedIn headline allows 220 characters but should read like a job title plus what you help people with.
Worked example for a plumber on LinkedIn: "Plumber in Bristol | Leaks, boilers and bathroom refits | Same-week appointments | Book at the link".
As of September 2026: Instagram bio 150 characters, TikTok bio 80, X (Twitter) bio 160 and LinkedIn headline 220. Platforms change these, so check the app before you rely on them.
The counter counts each emoji you see as one character, including flags and emojis with skin tones. Some apps count certain emojis as two, so aim to finish a few characters under the limit.
Copy the bio from this page with its line breaks and paste it into the bio field in the Instagram app. Line breaks usually carry over. X and LinkedIn headlines are single lines, so the generator joins parts with a separator instead.
No. It fills hand-written templates with the details you type, so it never adds a claim you did not give it.
Most profiles allow one main link. Point it at your website or at a link-in-bio page that lists your booking, menu, shop and contact buttons in one place.
No. It runs in your browser and nothing is sent anywhere.
Related: Link in bio page, Social media image sizes, Engagement rate calculator, Slogan generator, Business name generator.
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