Pick the kind of post you are writing, type the topic and set a target length. You get an outline with a heading for every section, a short writing prompt under each one and a suggested word count that adds up to your target. Copy it as Markdown or HTML and fill it in.
A blank page is the hardest part of writing a post. A skeleton removes the question of what comes next and leaves only the question of what you want to say. Once each section has a job, such as 'say what could go wrong', the writing is a series of small answers rather than one big essay.
A skeleton also helps readers. Most people scan a post before they read it, and clear headings let them find the part they came for. A reader who finds it quickly stays; a reader who cannot find it leaves.
Someone searching for how to do something wants steps, so put the steps early and keep the introduction short. Someone comparing two options wants a quick summary first and detail after, which is why the comparison outline places an at-a-glance section before the long sections.
A case study works differently. It is a story with a result, so lead with the result, then explain the starting problem and what was tried. A news post flips that order again and puts the facts first, with the background after.
Write a rough draft of each section without editing, then read the whole post out loud. Cut any sentence that you would not say to the reader's face. Replace general claims with a specific example from your own work, because specifics are what readers remember.
Before publishing, check the title, the opening paragraph and the final line. These three places do most of the work: the title gets the click, the opening keeps the reader and the final line tells them what to do next.
How-to guides, lists, reviews, comparisons, case studies and news posts. Each has its own skeleton, because a review needs a verdict and a case study needs numbers, while a how-to needs steps.
Each section has a fixed share of the total. A how-to gives 45 percent to the steps and 10 percent to the introduction. With a target of 1,000 words, that is 450 and 100 words. Counts are rounded to whole words.
As long as it needs to be to answer the question well. A simple question may need 500 words and a detailed guide 2,000 or more. Look at the posts that already rank for your topic and aim for a similar depth rather than a number.
Yes. Most blogging tools and static site builders accept Markdown. If yours has a visual editor, choose HTML instead and paste it into the HTML or code view.
No. It gives the structure and a prompt for each part. The writing, examples and facts are yours, which is what makes the post worth reading.
Related: Headline analyzer, Readability checker, Meta tag generator.
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